Ten-fold!?
I've GOT to see the apps you're running. One of them a transporter?
I'm a mechanical designer by trade and am always jotting down sketches on scraps of paper. For years I have wanted a convenient pocket sized device able to make electronic sketches. For me the new 'Sketches' application that is now available for the iPhone will be invaluable in my work, all the more so because it lets me sketch on top of things that I take a picture of and then send those sketches out by email. Sure, this is probably a niche product for most people that Apple may never get around to on their own, but it dramatically increases the usefulness of the iPhone for me. I'm sure there are and will be other applications which are just as important to other groups of folks. Which after all is the whole point of 3rd party development, is it not? If it were otherwise, we'd all be using descendants of the Ti99/4A on our desktops.
I don't buy this just be patient apology for one second. Apple made a big deal about the iPhone being the first phone with a 'real' computer OS. An OS with years of 3rd party development experience. But they went deliberately out of their way to prevent that development community from providing products for this new device. Apple is certainly one of the better companies out there and they have made some wonderful products, but they have also made mistakes. This is one of their biggest mistakes and they have a very limited window in which to regain consumer confidence