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With the same usage pattern, you could have ended the day with over 75% on a 12 Pro Max. Meaning you can go two full days with no charge, meaning half the battery cycle over years, meaning Pro Max battery could last twice as long.

Counting battery health and its replacement cost over time (out of warranty), I'd rather play it safe and go with the biggest iPhone.
So spend an extra $400 to avoid a $49 battery replacement? That makes sense. 🙄
 
It's really not though. It's still a flagship phone only smaller. Just because it's small doesn't mean it should be cheaper especially considering it has all of the same features of the standard 12. The SE is low cost option.
Apple apparently agrees with your logic, but consumers apparently do not.
 
It's best shot would have released it the exact same day as the 12, with same availability. Self sabotage on the release schedule, sets up perfectly for an "I told you so".
It’s a niche product no matter when it got released. We’re going on 7 years without iPhones in the 5/5s/5c size range being actively sold and/or marketed as flagships. The boat has sailed for the smaller sizes. If not, the Android crowd would be selling them as well because that market is going to try to fill every niche there is to keep sales momentum. The small ship has sailed. Apple gave its customers what they asked for and the larger overall market just is not going to bite. I suspect there will be a 12s/13 mini to help pay back the R&D, testing and CNC investment, but there will be no Pro version and I doubt a 13s/14 version.
 
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With the same usage pattern, you could have ended the day with over 75% on a 12 Pro Max. Meaning you can go two full days with no charge, meaning half the battery cycle over years, meaning Pro Max battery could last twice as long.

Counting battery health and its replacement cost over time (out of warranty), I'd rather play it safe and go with the biggest iPhone.
You’d rather spend $500 more now to save $50 in 3 years? That’s not really rational.
 
I am not sure what market segment the iPhone mini is serving.
The ones with human-sized hands.
I don't think the 12.5% discount on the 12 mini compared to the 12 is overly appealing for those looking to not buy a high-end phone.
True; they should have made it cheaper.

But again, size is the bigger selling point, not price. And the Mini is plenty high end; same internals as the 12.
 
The ones with human-sized hands.

True; they should have made it cheaper.

But again, size is the bigger selling point, not price. And the Mini is plenty high end; same internals as the 12.
Yes. I'm not sure how much cheaper Apple could have made it without eating into their margins. A little less battery, a little smaller body and that's about it. I bet the screen is the same or more expensive than the standard 12 given the higher PPI.
 
it would fit nicely in the $499 price range.

a $100 bump from SE2 seems fair for a generation new proc, dual cams, faceID + OLED
 
Just one opinion here but I think Apple should have kept the iPhone SE discontinued and made the 12 mini the new budget model. Price it starting at $499 with a max price of maybe $900 and it would've sold a lot better.

yeah I don’t think it’s a product people don’t want even in a big phone era but

the price is a lot and Se2 came out the same year, a whomping 4 years after se1
 
I would prefer buying iPhone mini if it had the same camera lens as the pro models. There is a demand for smaller iPhones but comparing the specs side-by-side with the Pro-models, one is tempted to go with the Pro at a higher price. This may be a marketing strategy by Apple for tempting customers to spend more but it also takes away any incentive for buying iPhone mini.
Better approach would be to have the same specs for all the iPhone models with the only differentiating factors being screen size and battery.
 
How is the 12 mini stripped down? It has the same hardware features as the iPhone 12.
Or did you mean a 12 Pro mini? Are you willing to pay $1000 for that? People are already complaining how overpriced the current mini is, despite it being cheaper than the regular 12.
Not the same person, but I spent $1249 before tax and AppleCare on an iPhone X in 2017. I would've gladly spent $1249 on an iPhone 12 mini Pro with the telephoto lens and stainless steel frame.

Last year, I was quite torn between upgrading to the 12 Pro to keep the telephoto lens or to wait another couple weeks to get the size I really wanted in the 12 mini. I ended up waiting, but in hindsight I realize I definitely made the right choice. I do miss 10x zoom and the benefit of the telephoto lens quite often, but the mini is invaluable for all the other times when the phone is in my pocket or I'm using it one-handed. I used to quickly drop my iPhone 7 in my front shirt pocket when I was out and about all the time. That iPhone X was ever-so-slightly too large to fit. The mini fits again!

I'd never go back to a phone as large as, or larger, than the iPhone X. It's simply too unwieldy to use in hand, and it's too large to comfortably fit in many pockets. After all, these are supposed to be mobile phones.
 
Nobody wants this form factor. Bring back the 5s/SE form factor if you want to sell a lot of units.

Do you honestly even notice the difference unless holding them side my side?

It's practically the same size but you get a screen that works with the web and apps.
 
Considering that it's right there side by side with the iPhone 12, and it's beside the iPhone 12 on any Apple demo table on stores, I doubt lack of awareness is an issue.

iPhone mini has smaller screen, and majority of people wants larger screen. Plain and simple.
It seems like they didn't advertise for it at all. Apple's iPhone page doesn't even mention it upfront:
Screen Shot 2021-03-10 at 09.46.02.png

If you click "iPhone 12," it mentions the smaller size option but still doesn't say it's the "12 mini" anywhere noticeable. It's also weird that they sell the SE at the same time.
 
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My small SE broke so I bought the large SE that was just released. If they released the 12 mini before the large SE I would have bought it.
 
Many people want a smart phone without the bells and whistles at a relatively affordable price. I can afford whatever phone I want whenever I want, but even still, I would hardly care if I had an iPhone without any cameras at all.

The price point of the 12 mini is a joke. Drop the mini, rename the SE line as the mini line
And that'd reduce the number of different iPhone models in an already overcrowded lineup.
 
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How is the 12 mini stripped down? It has the same hardware features as the iPhone 12.
Or did you mean a 12 Pro mini? Are you willing to pay $1000 for that? People are already complaining how overpriced the current mini is, despite it being cheaper than the regular 12.
I am damn willing to pay for what I want. I wanted the top of the line in small package.
 
I think the people who want a small phone are a small vocal minority.
Before the 6, all iPhones were even smaller than the 12 mini. People got the choice between that and Android. Once you get a big screen, it doesn't really help with anything, but it feels weird for a few days if you go back to small. The big screens are worse, but Apple probably realized they'd start losing users who have become used to bigger screens if they didn't give in.

Anyway, glad they're selling small iPhones again.
 
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Genuinely curious: can I ask what you use lidar for at work? It's a fun tool that brings obvious benefit to the phone's computational photography features, but I've been wondering what other use cases are out there beyond just that.
I’m an architect and being able to take a scan of a room / building when visiting site is really handy. Much better than a load of photos.
 
If it was a 12 mini "Pro" it would have sold extremely well !

More than anything, it needs the same high-quality chassis as the other 12 "Pro" models, to do well.

And, IMO, it doesn't need what Apple calls the Telephoto lens / camera to do well.

Apple would be wise to strip it down to its bare minimum, feature-wise, but package it up as best as possible (highest-end chassis possible, like the other 12 Pro models), & offer it at the lowest price possible !

No it wouldn’t have
 
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This is because Apple is still getting the wrong message from all those folks who haven't upgraded their iPhone 6s devices. They interpreted it as "We want cheap phones of that size," when the actual takeaway should have been, "You can have my headphone jack when you pry it out of my cold, dead hands."
 
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How can the it be a mistake when Apple is breaking revenue records during a pandemic?
12/12 Pro/Max are breaking records, not 12 Mini
Name of 12 Mini is misleading, this is not an iPhone Mini by any means, its perfect size in one hand unless you are over 6''3 with gigantic hands, far from what people usually call ''Mini''
iPhone 5S/SE (first gen), that's a mini
How can you name an iPhone ''Mini'' with 5'4 screen size?!
That's even bigger than screen size from iPhone 6/7/8 Plus
 
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