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iPhone 12 Mini Reportedly Accounted for Only 5% of Sales in First Half of January
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They are substantial people who told me that Apple needs to keep the iPhone hardware feature as parity as possible on every screen size so it won't experience a significant reduction in sales of a particular model.
It’ll come as part of services which are on the rise. It’s obviously designed as an added feature at this early stage of their content catalogue but maybe let’s stay on the topic of the mini and not detail this.
Exactly. But it’s nice to see those seven folks around here too. Glad they’re so engaged.
Makes sense to me. With the capabilities of today’s smart phones why anyone would smack those in the face with a little screen is beyond me.
I don't think they'll get rid of the Mini, but maybe next fall they'll just sell the 12 Mini with a price cut and won't make a 12s Mini. Having two Mini at the same time doesn't make sense if the numbers are low, and selling the previous year's model is cheaper.
I hope they'll keep updating the Minis (even the iPad, which I love) regularly, even if they don't come up with a new model every year.
I hope they'll keep updating the Minis (even the iPad, which I love) regularly, even if they don't come up with a new model every year.
Switched from Max to Mini for a couple weeks and in the beginning you really got attracted to this thin& light design, but eventually you'll give up using it especially I do some serious email replying or photo taking for the experience.Screen is so small that it cannot compare to the max. and then when I hold my old Max again to do the same thing, wow, this is the phone(max) I need, not the mini. I sold my mini in the end.
The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.
Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.
Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.
Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.
Article Link: iPhone 12 Mini Reportedly Accounted for Only 5% of Sales in First Half of January
Maybe this is exactly what Apple wanted to happen. When you bring the mini to the market late, put a smaller battery into it, and don't include the telephoto lens, it’s going to have a harder time. Call it a win for the Apple content guys, who want us all to be consuming loads of content on our phones instead of having a life!
Don't you think that Apple would have factored in COVID-19 when estimating sales figures?
A product that sells less than it's sales target is hardly a "stellar success".
And that is the most important factor that everyone seems to forget, NO ONE on this forum or any tech news sites know what Apples sales target is for the Iphone 12 Mini, yet all the armchair CEO's and news sites are making the assumption that the 12 mini is a failure/selling poorly. Maybe Apples sales target is approx 6% of 12 series sales, in which it would then be a success.
Furthermore, even when, for the sake of argument, we simply assume that the sales are below the target, it does not stand to reason that the first response to that will be to discontinue the product. A far more likely course of action is to attempt to increase sales by lowering the price.
It's obvious that the Mini can sell well at a lower price point. We know this for a fact because the iPhone SE with its tiny 4.7" screen and outdated form factor has nevertheless demonstrated itself to be a popular device at $399. So far, consumers have not been particularly motivated to instead spend $699 for the Mini, but there's certainly a number between $0 and the $300 price differential between the two that will provide such motivation. Apple just needs to find that number.
If I needed to replace my iPhone X right now it would be with a 12 mini. I hope a smaller option is still around when I do need something.
My preference is for a smaller device, the iPhone 5 was my ideal. IOS is too limited and restrictive for me to care about applications so my phone is purely a communications device that syncs with my Macs. The only feature I know of that the larger models may have over a mini that's of use to me is battery life.
My preference is for a smaller device, the iPhone 5 was my ideal. IOS is too limited and restrictive for me to care about applications so my phone is purely a communications device that syncs with my Macs. The only feature I know of that the larger models may have over a mini that's of use to me is battery life.
He assume everybody must force to buy an XXL clothing and only produce the largest model of iPhone.
I don't disagree, I think you definitely have to keep the smaller phones on par feature-wise. I went for the 12 Pro Max but if Apple did a Pro Mini, and it had the same camera set-up as the Max, I'd go for that.
lol, do you think the average person believes the battery life? If a phone has 14 hours vs. 16 hours, do you honestly believe that you know how that will impact you? Ridiculous to even assume that.
Little screen = little phone. Not everyone wears cargo shorts to work. Not everyone even wants their phone to do much more than take phone calls or listen to music.
Exactly, that's the only trade off, battery life. No phone of any kind can meet my technology needs beyond a communication device, GPS for the car, and a music player.
Yet, you don't know its sales target...nor is 2 months on the market Apple's stated strategy for mini sales.
To this day I’ve not found a single pocket of mine which my 6.1 inch 11 or 12s can’t comfortably fit in, including gym shorts, jeans. So the idea that the mini is the only pocketable phone just doesn’t add up to me.
If you only want to take phone calls and listen to music then I feel like the mini is an awful investment. A 700 dollar premium device for such simple tasks makes no sense. You can get a 100 dollar LG and do texts/music. I would assume someone paying 700 dollars for a premium flagship tier device would want to more than just text otherwise it’s a colossal waste of money.
u understand that people can buy whatever they want? Appreciate your view on the $100 lg phone, hope you enjoy it.
Yes, I do understand this. I’m just pointing out how bad value it is to spend 700 dollars on a device purely used for texting when something much cheaper has identical functionality. Appreciate your view on the $700 iPhone mini, hope you enjoy it.