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There's definitely a niche market segment that loves small phones and something like the 12 mini is fantastic for that.

But at the end of the day, the larger size phones (and likely battery life) is what drives the majority of the market. The pent up demand for such phones when the 6/6Plus launched really showed that.

Though having choices for size is awesome.
 
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Wrong. People love the form factor, they just would rather have decent battery life. I have several friends who have them, and they love it... except for the battery, which isn't really a problem for them because they are coming from an older phone with crap battery life anyway.
Well, despite the slightly shorter battery life, your friends still bought them. Clearly, people who do want this size will buy them. Still, only 6% did. 94% of people didn’t. That’s the point here.
 
This was a surprise to nobody except die hard mini fanboys.

You've got an iPhone priced at $699 clearly intended to hit a certain price point while claiming 5G. The overwhelming majority of users simply don't want a tiny 5.4" display.

Keep in mind this sales data is already favorable to the mini because the data is derived from U.S. sales only. In China, the mini is a complete joke.
 
There's definitely a niche market segment that loves small phones and something like the 12 mini is fantastic for that.

But at the end of the day, the larger size phones (and likely battery life) is what drives the majority of the market. The pent up demand for such phones when the 6/6Plus launched really showed that.

But, at the end of the day, having choices for size is awesome.
Right...people with small hands. Really small hands.
 
I knew it! It used to be so fashionable to go around tirelessly complaining that Apple needs to make smaller phones, but this proves it — nobody actually wants that.
This doesn't really prove anything. With the mini being released after the initial offering from Apple, it makes sense that sales would be down, especially over the holidays. Apple hasn't really promoted the mini in any meaningful way. A lot of people probably don't even know a new mini exist (outside of forums like this). Over a longer time frame, I think sales for the mini will pick up.
 
Maybe you have access to a top secret survey no one else has seen, but logically it doesn't make much sense that people are bypassing the Mini for the sole reason that the battery lasts an hour less when all iPhone practically last the entire day on one charge.
People will excuse away anything, oh the mini doesn't have this or that. It's too expensive, it's too whatever. When in reality, the size is only popular among tech geeks who frequent tech forums and a few other select people. Your average person walking into an Apple store to buy a phone isn't going to care much about the mini having an hour less of battery.
 
I have one for work, just for text messages essentially. If I’m gonna have to carry two phones, the small size is an advantage. But the battery life...not so much.
 
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