12 Mini adoption always was going to be a bit of a slow burn, between the late introduction and the new place in the lineup. Sure, it would be an easier sell if it was $100 less, but there are a lot of people who want a pocket-sized phone with advanced features. I got my gf one for Xmas, and pretty much all of her friends want one now (they didn’t even know that such a thing existed before seeing hers).