MagSafe is such a personal-taste feature. I personally am thrilled because I have been wanting something like this for a long time. Specifically, a wireless charger that can stick to the back of my phone while I use it. I am a very heavy phone user and usually have my phone connected multiple times a day with the lightning cable. There are some situations that I need the cable NOT coming from the bottom of the phone. Having the ability to feed the cord from any direction is exactly what I was hoping for. And opposite of many of you, I was hoping for a very strong connection so that it is stable and not constantly falling off when I am using it. Overall I am excited that MagSafe is on the new iPhones, but I doubt I would ever trust a wallet or a pop socket with a weak magnet. So a good start, but needs improvement. I look forward to what third-party makers come up with. I especially am hoping for a magnetic wireless charger with a 6+ foot braided cable.