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Sounds like BS to me. Bloomberg has very little credibility in this area.
I think what's likely happening here is that Bloomberg did receive news of Apple ordering fewer parts, but they don't know the "why", and so are trying to reconcile this with their own narrative that fewer people are buying Apple products, because nothing draws the clicks like negative Apple news.

There is a difference between "cutting iPhone production" and "demand for the iPhone has weakened". We already know that iPhone demand is always strongest right after the launch period (especially in China), and of course demand is going to slow as we move away from that timeframe. It's also possible that Apple, knowing very well the chip shortage they may continue to face in the coming months, has decided to cut back on orders for other parts because they know they won't be able to make that many iPhones anyways.

The takeaway is that you can't just look at supply chain movements alone to arrive at conclusions about supply and demand at Apple. Unless you have little interest in the truth and just want to report clickbait.
 
Fool me once Macrumors….
Same exact story every year. Suppliers leak that Apple told them they’re cutting back on orders because of weak demand.
Apple’s following earning call… “We‘ve sold the most iPhones ever!”

Seriously, rinse and repeat articles here. Lol
You make it sound as if the authors make money in stock with the (mis?)information they publish!
 
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Everyone saying the same thing can’t be wrong. This year’s upgrade is and was incremental at best. I don’t knock those who bought the 13/13 Pro/13 Pro Max unless you had the 12/12 Pro/12 Pro Max already and just had money to burn. I have friends who bought the 13 series this year and came from the 12 series and about a week in they regretted it. Far be it for me to tell Apple what to do but maybe they should have held off on the form factor change until this year for the 13 series if they wanted move more units. I recall upgrading from the 11 Pro Max to the 12 Pro Max and I was let down after two weeks. Prayerfully the 14 series will be a true upgrade.
 
This was always going to happen on a 'phone it in' year for hardware and software updates.

Apple need to rebuild iOS for large screens, actually put some 'pro' features into their Pro devices (you know, obvious stuff like manual photography controls) and tell the industry how the next decade will look.

I won't doubt the overall quality of iPhones (or any other Apple device) but I could make a strong arguement that Apple are not the market leaders anymore. Its not enough to make consistently good-enough devices when the competition is at the same level and in many ways going in new directions. I'm not saying foldable phones are the future but at least its an attempt at something new.
Although I’m feel sympathetic to your argument regarding innovation, don’t underestimate quality consistency reputation as brand value, that’s priceless and comes slowly but can go quickly.BTW don’t see much use in foldable phone size, tablet might be more interesting for portability, otherwise just another added step to do use the phone.
 
I actually went from a 13 Pro to an iPhone Xr. (The display on the 13 Pro was triggering migraines). Where I notice a difference is in call quality and low light photos, and of course I miss 3x zoom and what that means for portraits). Other than that, I don't actually feel much of a difference in day to day, even going from 512 gb storage to 64gb. I don't have reliable 5g service where I live, so I'm fine without the 5g modem. It's a battery hog in my experience, anyway. When I miss having advanced camera features, I use my Pixel 6 Pro. I do think the 13 Pro took beautiful portraits. I hope it works out for you to get an iPhone 14 or whatever you want to upgrade to next year. I'm hoping to upgrade to an iPhone 11 in the spring for more storage.




ironically I was planning to get a 12, expecting price drop after 13 release, but supply delay have made 12 keep it’s price so opted for 13…which will grant a better trade in value next year.
 
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Very true. The 13 is a minor upgrade year-over-year from the 12. I'll go as far to say you shouldn't upgrade to a 13 if you already have a 12.

But... how many of the billion iPhones out in the world are actually last year's 12 series? Not that many.

There are still PLENTY of iPhone 11, Xs, X, 8, etc out there whose owners could upgrade to the 13.

iPhones are pretty good these days and can last a long time. Hardly anyone is replacing an iPhone after just one year... and even two years is becoming rare.

So remember that the next time someone says "this new iPhone isn't much different than last year's iPhone"

It's not for them.

:p
You're making sense dude.
 
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Those upgrades are very minor when compared to the specs of the iphone 12 and as such it should not warrant going from iphone 12 to iphone 13, in my opinion.

The objective measures of these changes nullify your opinion, especially concerning battery, which decreased from the 11 Pro to 12 Pro. If battery and display are important to you, and memory/storage performance/capacity are something you care about, it absolutely warrants an upgrade. Although I’ve used the 11/12 Pros extensively (didn’t own them personally, a slight mischaracterisation in my previous comment), I wanted the 12 Pro but only upgraded to the 13 Pro Max from my XS Max, as the display, battery, and performance upgrades I knew were coming were very much worth it.

I could understand someone upgrading from the 12 Pro Max to 13 Pro Max more than someone upgrading from the XS to the 11 out 12 Pro
 
The objective measures of these changes nullify your opinion, especially concerning battery, which decreased from the 11 Pro to 12 Pro. If battery and display are important to you, and memory/storage performance/capacity are something you care about, it absolutely warrants an upgrade. Although I’ve used the 11/12 Pros extensively (didn’t own them personally, a slight mischaracterisation in my previous comment), I wanted the 12 Pro but only upgraded to the 13 Pro Max from my XS Max, as the display, battery, and performance upgrades I knew were coming were very much worth it.

I could understand someone upgrading from the 12 Pro Max to 13 Pro Max more than someone upgrading from the XS to the 11 out 12 Pro
Unless the owner of a iphone 12 is a 'power user', someone who persistantly requires the next model so it can meet the ever increasing demands of the power user, you post is without merit because the differences between the two models is not significant enough for non power users to upgrade from 12 to 13.

I looked at the specs of both models using this site:
Iphone 12 Pro Max

Iphone 13 Pro Max

and the ONLY signifcant changes between both models is the size of the battery, the processor chip and the memory. Apart from those three, every other change is minor between the two.
 
Unless the owner of a iphone 12 is a 'power user', someone who persistantly requires the next model so it can meet the ever increasing demands of the power user, you post is without merit because the differences between the two models is not significant enough for non power users to upgrade from 12 to 13.

I looked at the specs of both models using this site:
Iphone 12 Pro Max

Iphone 13 Pro Max

and the ONLY signifcant changes between both models is the size of the battery, the processor chip and the memory. Apart from those three, every other change is minor between the two.
The refresh rate on the display was why I upgraded and I notice a tangible performance difference between iPhone 12 Pro Max and iPhone 13 Pro Max. Very noticeable whenever I use a 12 now, but very subtle when initially upgrading. I am a “power user” though.
 
Unless the owner of a iphone 12 is a 'power user', someone who persistantly requires the next model so it can meet the ever increasing demands of the power user, you post is without merit because the differences between the two models is not significant enough for non power users to upgrade from 12 to 13.

I looked at the specs of both models using this site:
Iphone 12 Pro Max

Iphone 13 Pro Max

and the ONLY signifcant changes between both models is the size of the battery, the processor chip and the memory. Apart from those three, every other change is minor between the two.

And the display; battery and display are most definitely not an exclusive priority for “power users”. Your subjective assessment of my post aside, you’re objectively wrong
 
How about reallocating some resources to the 10.5” iPad? Those are backordered into January and sold out everywhere.
 
TouchID nostalgics for sure are a vocal minority. Kinda like “Mini phone” aficionados (then, when Apple finally makes a Mini phone, people make Apple retire it because of disappointing sales).

Anybody else appreciates the sheer convenience of FaceID.

ps: people with a dry skin cannot use TouchID, so that’s FaceID or passcode for them (source: I’m one of them)
I love my 13 Pro but yes, Face ID is super annoying (doesn’t work) in bed at night or when wearing a mask. I also have a Samsung Flip 3 and the power button Touch ID works perfectly, each and every time. I have dry digits and light fingerprints so the under screen Touch ID’s have never worked well/reliably for me but the power button one on the Flip 3 works perfectly and I actually prefer it to Face ID for the reasons stated above. For the price of Apple’s Pro models, I really wish they would incorporate button Touch ID as well as Face. I punch in my passcode multiple times a day and it is cumbersome and annoying.
 
I only upgraded because Apple offered nearly $800 for my 128GB 12 PM. Otherwise I would have sat this release out too. Now that we're nearly 3 months into the cycle, and trade-in values have dropped, demand will continue to fall.
I upgraded for this same reason, plus I’m super shallow and had to have the powder blue phone.
 
I actually went from a 13 Pro to an iPhone Xr. (The display on the 13 Pro was triggering migraines). Where I notice a difference is in call quality and low light photos, and of course I miss 3x zoom and what that means for portraits). Other than that, I don't actually feel much of a difference in day to day, even going from 512 gb storage to 64gb. I don't have reliable 5g service where I live, so I'm fine without the 5g modem. It's a battery hog in my experience, anyway. When I miss having advanced camera features, I use my Pixel 6 Pro. I do think the 13 Pro took beautiful portraits. I hope it works out for you to get an iPhone 14 or whatever you want to upgrade to next year. I'm hoping to upgrade to an iPhone 11 in the spring for more storage.
XR was/is a great phone still. I keep 5G turned off a lot of the time bc it is inconsistent in my area and kills battery.
 
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