Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Well, time for me to turn this obnoxious argument on its head: do you think the average user cares about Vcsel when they see their peers have more modern looking, notchless phones that cost half the price of their brand new iPhone?

I don't care about the average consumer, I care about having secure banking apps on my phone. And just having a single camera under the screen is not secure.

Personally, I do care that after four years already Apple has done nothing about it, despite having virtually unlimited resources and top notch (pun intended) talent pool. I’d much rather they invested the millions that go into movies and series nobody cares for to revolutionize sub-screen technology than make perfectly safe little iterations YOY. And it does boil down to leadership at the end of the day.

How do you know they haven't done anything about it. Obviously Apple isn't going to ditch the notch solution, which they probably spend years developing, after just two years, but you are assuming that they haven't been busy developing their next solution. Even Xaomi isn't going to ship actual under screen cameras until next year and they don't have to deal with the full array of sensors that Apple uses. Beyond that tech, using the Android alternatives would mean a pop-up panel, having six "holes" in the LCD, or having a larger phone forehead.[/QUOTE]
 
How did you know that they aren't doing prototypes and R&D? Did you expect the tech to mature instantly ready for mass market?

I don't care about the average consumer, I care about having secure banking apps on my phone. And just having a single camera under the screen is not secure.



How do you know they haven't done anything about it. Obviously Apple isn't going to ditch the notch solution, which they probably spend years developing, after just two years, but you are assuming that they haven't been busy developing their next solution. Even Xaomi isn't going to ship actual under screen cameras until next year and they don't have to deal with the full array of sensors that Apple uses. Beyond that tech, using the Android alternatives would mean a pop-up panel, having six "holes" in the LCD, or having a larger phone forehead.

It’s been 4 years, not 2. And yes, I expect Apple to find a way during this time, instead of pushing three tepid annual iterations in a row and spreading thinner with each generation to cover more sizes and recycled specs, creating pure SKU bloat. The difference with Sculley is that now they’re profitable.
 
What's funny about LTPO is that Apple owns the patent but would rather sit on it instead of doing something about it.
You don’t know that to be fair. I’ve filed for patents a couple of years before a product is launched because industries can be small and people talk. It’s about protecting IP in the short and long term. Apple have more R&D resources than probably most companies on earth so I think if a patent has been put on motion, you can bet it’s being developed.
 
You don’t know that to be fair. I’ve filed for patents a couple of years before a product is launched because industries can be small and people talk. It’s about protecting IP in the short and long term. Apple have more R&D resources than probably most companies on earth so I think if a patent has been put on motion, you can bet it’s being developed.

Granted, the 2018 article refers to exclusive use on the watch https://www.patentlyapple.com/paten...po-tft-technology-to-extend-battery-life.html

Fact remains that it’s taking its sweet time to be developed, and I doubt it’s because of living up to Apple’s standards. We’re talking about the same company who’s skipping cost by using LCD displays (“Liquid Retina” BS as if it means something) and 6 year old phone designs up until 2020.
 
  • Like
Reactions: redbeard331
It’s been 4 years, not 2. And yes, I expect Apple to find a way during this time, instead of pushing three tepid annual iterations in a row and spreading thinner with each generation to cover more sizes and recycled specs, creating pure SKU bloat. The difference with Sculley is that now they’re profitable.
That's your "Personal" expectation. But you have no way of knowing what is happening inside apple. And of course if you(not you personally, the royal "you") are displeased with their product line, there is always vote with your $$$.

And about the Sculley reference. Yep against all odds look at where Apple is now.
 
Last edited:
Granted, the 2018 article refers to exclusive use on the watch https://www.patentlyapple.com/paten...po-tft-technology-to-extend-battery-life.html

Fact remains that it’s taking its sweet time to be developed, and I doubt it’s because of living up to Apple’s standards. We’re talking about the same company who’s skipping cost by using LCD displays (“Liquid Retina” BS as if it means something) and 6 year old phone designs up until 2020.
To be fair there I think the LCD use was purely down to suppliers squeezing higher prices for the OLED displays at the time. Apple wouldn’t have been able to offer the XR/11 at the price point they did unless it came in at a sensible cost. The LCD’s they used were excellent though and you didn’t find mass complaints.
 
What's the point if the notch is slightly smaller or not ? It's still nothch and users don't care. If Apple put Faceid along with TouchID on power button than biometric authentication bases are covered with or without face mask.
When reliable,just works under the screen touchid arrives than notch will go away. Tech evolution.
 
  • Like
Reactions: javisan
With Apple's design prowess and the talent they attract, the fact that they settled on a notch and are sticking with it, suggests there are few people at the mothership who will say "this is crap," which happened often under Steve. Apple is worse off for it too. Notches, missing headphone jacks, and dongles is a strange legacy from the same company who revolutionized the way we interact with computers.
 
  • Like
Reactions: jokerz126
That's your "Personal" expectation. But you have no way of knowing what is happening inside apple. And of course if you(not you personally, the royal "you") are displeased with their product line, there is always vote with your $$$.

And about the Sculley reference. Yep against all odds look at where Apple is now.

Well, you have no way of knowing what's happening inside Apple either, but the writing on the wall is one of royal procrastination, SKU bloat and picking one low hanging fruit at a time. Rinse and repeat. We've seen so much iterative development over the last years, that's also overcompensated by cringe scripted marketing, isn't it about time we saw something truly revolutionary come out of Cupertino?

Personally, yes, I do feel displeased and disenfranchised, just not THAT displeased to upend the entire ecosystem I'm used to and invested in for decades.
 
Last edited:
Well, you have no way of knowing what's happening inside Apple either,
True, but I didn't claim I did.

but the writing on the wall is one of royal procrastination, SKU bloat and picking one low hanging fruit at a time. Rinse and repeat....
Okay, I get that this is your opinion. But it seems like this type of strategy is the antithesis of a good customer retention and revenue strategy. Now I understand if it walks like duck, quacks like a duck...etc. But we really don't know the rational behind a lot of what Apple does.
 
.


This is your counter argument? ‘I know many people.....

Ok? Not even remotely related to my point about the technology that houses behind the notch, but if you want to keep pushing the narrative of ‘I know many people‘, it really doesn’t hold much weight in terms of the actual Technology at hand.

The technology doesn't require a notch. I do not understand your point, but whatever floats your boat.
 
Because what, the under display camera tech grows on a tree and we have to wait for it to ripen? Someone has to MAKE that thing, and that someone could/ should be Apple.

What's funny about LTPO is that Apple owns the patent but would rather sit on it instead of doing something about it.
Not about sitting on it, the panels needed for this are provided by Samsung so really not much they can do at this point when it comes to ltpo

Under display tech is damn hard to do which is why it will debut on fold 3 and not S21. Even too android phones will have to wait til 2021/2022
 
True, but I didn't claim I did.


Okay, I get that this is your opinion. But it seems like this type of strategy is the antithesis of a good customer retention and revenue strategy. Now I understand if it walks like duck, quacks like a duck...etc. But we really don't know the rational behind a lot of what Apple does.

From where I see it? Minimize risk on the device end, merchandising a broad safe range like it's Sony or Philips, and double down on subscription services instead. No more product excellence or "one more thing-s". It's been iteration after iteration for years now, I doubt we'll be seeing anything revolutionary coming out of Cupertino again.
 
Last edited:
  • Like
Reactions: redbeard331
people should see how FaceID FRAGILE is - you touch it with finger = 100% DEAD
Dropped on floor - cracked screen = 90% DEATH
 
Just de-notch the phone. Rather have a slim 5 mm or so bezel across the top and have full screen be rectoval than have video and other elements notched. Come on.
The bezel fanatics had to have their way. So they got it. And now we have the notch because of it.
 
I dont get it. Why is everyone so obsessed with the notch? I couldn't care less if it is cut in half or stay as is.
For me size, screen, speed and above all battery life, are key items I care abut.
Considering that the OS has been expertly designed around it, I agree that 3 going on 4 generations of notch devices, it's not a problem in immediate need of solving.
 
  • Like
Reactions: GuruZac
People do need to get over the notch and realise until under display camera tech is ready which is another 1-2 years i imagine..

Nope. I can't do it. I dislike (putting it slightly) the notch and hole punch cameras so much I will not buy them. It would feel like I'm buying a flawed product. Makes finding any newer phone a lot harder.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.