There can be a number of reasons why the iPhone 12 mini isn’t selling like some would think. I myself have been asking for a smaller iPhone, but I haven’t purchased one yet and probably never will. Why? Simply because I don’t need a new phone. I don’t go out much since the start of the lockdowns so the need for a new mobile device isn’t there. When I’m at home, using a phone (mini, standard or max size) isn’t the best option. Even the max is too small for use while on the couch when I could use a iPad or MacBook.
Personally, I hope they keep making the mini. Why not? Why are the max users so against Apple making a device in multiple sizes? There was a time when you buy the PowerBook in three screen sizes (13’, 15’ and 17’). The people who bought the 17’ didn’t look down on the people of bought the 13’. No one cared what size you had just as long as you loved it. Why does everything have to be “my way”? Can’t we have options?
From a marketing standpoint, I don’t think using “mini” in the name was the best idea. Yes it tells the story that Apple has made a smaller phone, but to the uninformed (which is probably 75-85% of iPhone buyers) they feel it’s missing features or can’t do what the standard size phone can. Personally, I feel Apple should just drop the mini and max names. Just call them iPhone and you can select the size you want. They have done that for their computers for years. Why not for iPhones?