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Drop the price and improve the battery and people will buy it. You shouldn't have to wear cargo pants just to fit your phone in your pocket.
Not sure why you wear pants with 2" pockets, but 6.2 inch phones can fit perfectly fine in regular jeans.
 
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Because they planned it already 2 years ago. Cancelling it now would undoubtedly see a loss as it was at least a 2 year investment in that form factor. But there is a very good chance it will be the last one.
 
What’s wrong with it? Looks like there’s pretty much something for everyone. Especially if the SE is kept on for another year as the cheapest option.
it starts to look like what we always made fun of, the lack of focus present in samsung or whatever.
The days with 1 product only were the best, the quality was vastly better.
 
When I was in the Apple Store recently the staff were demoing the new phones over speaker to the table and suggested the mini could be purchased as a backup phone.

It made me sad.

Once I got out my SE1 while I was buying an 11 pro for my partner and the Apple Store employee laughed at me and said I should get a new phone.

It made me angry.

I love my small phones, I just hope Apple respect the apparently small segment of the marketplace enough to sell us a paltry 5-10 million units a year.
 
Some of these theories are just excuses that don’t make sense.

The large 6.5” models were popular even before the pandemic. The largest installed base of customers are the 6.1” XR and 11. People for the past several years simply prefer large displays for consuming media.

And no, people aren’t cross-shopping between the $399 SE and $729 mini. Those are two entirely different products targeting different customers.

Sure, but how many of those buying the 11 or the XR bought them for the screen and how many bought them for the price. I'm not disagreeing that people seem to want bigger screens, but the question is how much bigger do people actually want and just how big are they willing to accept for a lower price.

I wouldn't buy an XR or 11 because they are just massive, but I accept that I might not be representative.
 
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Apple is expected to retain its smallest 5.4-inch iPhone model size in its forthcoming iPhone 13 lineup, despite a barrage of recent reports suggesting lackluster iPhone 12 mini sales.

iphone-12-vs-iphone-12-mini.jpg

2021 began with a report suggesting Apple's iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, was not selling as well as Apple hoped, making up just 6% of iPhone 12 sales in the U.S. in October and November, according to data gathered by Consumer Intelligence Research.

Later in January, a Morgan Stanley investment note claimed Apple had cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the more popular iPhone 12 Pro.

That was quickly followed by a Taiwanese report citing supply chain sources that appeared to corroborate this narrative, suggesting that strong demand for ‌iPhone 12 Pro‌ models in China had led Apple to strengthen its supply of the more expensive devices in response.

Come February, Counterpoint Research weighed in with its own analysis which continued the same theme, claiming that the iPhone 12 mini accounted for only 5% of all iPhone 12 sales in the U.S. in the first half of January.

A few reasons have been offered for the poor iPhone 12 mini sales, despite broad satisfaction reported by owners of the smaller device. One is that Apple's smallest iPhone 12 model was launched to target the U.S. and European markets, but the global health crisis has impacted sales in these territories, leading to a slowdown in ‌iPhone 12 mini‌ orders.

The theory goes that with people staying at home a lot more during lockdown, smartphone users are consuming more content on their device and therefore want bigger screens to enjoy it. A consequence is that users don't have as much opportunity to appreciate the convenience of having a smaller phone in their pocket while out and about.

Meanwhile, though China has not been as severely impacted by the health crisis in recent months compared to these parts of the world, the East Asian market has historically favored larger form factor devices, which has put iPhone 12 mini at a disadvantage in those regions from the get-go.

Another possible factor is the continuing availability of lower-cost models like the $399 ‌iPhone SE‌, $499 iPhone XR, and $599 ‌iPhone 11‌, which may have ultimately limited the appeal of the more expensive ‌iPhone 12 mini‌, which is priced at $699.

Despite these variables – along with a recent claim by JPMorgan Chase that Apple plans to discontinue iPhone 12 mini production in the second quarter of 2021 – it is understood that Apple has not given up on the 5.4-inch model yet, and is broadly expected to include the form factor in its iPhone 13 lineup, likely to be launched in the fall.

This belief is reflected in the earliest reports of the iPhone 13 series, all of which underlined that Apple would follow the same four-model lineup as the iPhone 12 in the same three sizes. Indeed, Apple will have had its iPhone 13 production and supply chain operation planned out well in advance, and if the above reasons for poor iPhone 12 mini sales are on the mark, Apple may well be expecting an upturn in demand for the smaller size in its target markets, as vaccination programs roll out and lockdowns ease over the course of the year.

As recently as this past weekend, hit-and-miss Apple leaker Jon Prosser claimed that the iPhone 13 mini will indeed materialize later this year, with the accompanying claim that there will be no new "2021" iPhone SE, of which the current model may have cannibalized some iPhone 12 mini sales.

All in all, despite the early doom and gloom, "mini" fans still have reason to be cheerful as we move through the year and approach the next launch of a new series of Apple smartphones.

Article Link: iPhone 13 Mini Still Expected Despite Lackluster iPhone 12 Mini Sales


Apple is expected to retain its smallest 5.4-inch iPhone model size in its forthcoming iPhone 13 lineup, despite a barrage of recent reports suggesting lackluster iPhone 12 mini sales.

iphone-12-vs-iphone-12-mini.jpg

2021 began with a report suggesting Apple's iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, was not selling as well as Apple hoped, making up just 6% of iPhone 12 sales in the U.S. in October and November, according to data gathered by Consumer Intelligence Research.

Later in January, a Morgan Stanley investment note claimed Apple had cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the more popular iPhone 12 Pro.

That was quickly followed by a Taiwanese report citing supply chain sources that appeared to corroborate this narrative, suggesting that strong demand for ‌iPhone 12 Pro‌ models in China had led Apple to strengthen its supply of the more expensive devices in response.

Come February, Counterpoint Research weighed in with its own analysis which continued the same theme, claiming that the iPhone 12 mini accounted for only 5% of all iPhone 12 sales in the U.S. in the first half of January.

A few reasons have been offered for the poor iPhone 12 mini sales, despite broad satisfaction reported by owners of the smaller device. One is that Apple's smallest iPhone 12 model was launched to target the U.S. and European markets, but the global health crisis has impacted sales in these territories, leading to a slowdown in ‌iPhone 12 mini‌ orders.

The theory goes that with people staying at home a lot more during lockdown, smartphone users are consuming more content on their device and therefore want bigger screens to enjoy it. A consequence is that users don't have as much opportunity to appreciate the convenience of having a smaller phone in their pocket while out and about.

Meanwhile, though China has not been as severely impacted by the health crisis in recent months compared to these parts of the world, the East Asian market has historically favored larger form factor devices, which has put iPhone 12 mini at a disadvantage in those regions from the get-go.

Another possible factor is the continuing availability of lower-cost models like the $399 ‌iPhone SE‌, $499 iPhone XR, and $599 ‌iPhone 11‌, which may have ultimately limited the appeal of the more expensive ‌iPhone 12 mini‌, which is priced at $699.

Despite these variables – along with a recent claim by JPMorgan Chase that Apple plans to discontinue iPhone 12 mini production in the second quarter of 2021 – it is understood that Apple has not given up on the 5.4-inch model yet, and is broadly expected to include the form factor in its iPhone 13 lineup, likely to be launched in the fall.

This belief is reflected in the earliest reports of the iPhone 13 series, all of which underlined that Apple would follow the same four-model lineup as the iPhone 12 in the same three sizes. Indeed, Apple will have had its iPhone 13 production and supply chain operation planned out well in advance, and if the above reasons for poor iPhone 12 mini sales are on the mark, Apple may well be expecting an upturn in demand for the smaller size in its target markets, as vaccination programs roll out and lockdowns ease over the course of the year.

As recently as this past weekend, hit-and-miss Apple leaker Jon Prosser claimed that the iPhone 13 mini will indeed materialize later this year, with the accompanying claim that there will be no new "2021" iPhone SE, of which the current model may have cannibalized some iPhone 12 mini sales.

All in all, despite the early doom and gloom, "mini" fans still have reason to be cheerful as we move through the year and approach the next launch of a new series of Apple smartphones.

Article Link: iPhone 13 Mini Still Expected Despite Lackluster iPhone 12 Mini Sales
I prefer portability - I got the mini.
 
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I cant wait for the next version to hopefully have TouchID as well. If it does that will be my daily driver and I’ll keep my 11 Pro around as backup. I think I use the telephoto rarely enough that it wouldn’t be enough of an issue compared to how much I’d enjoy the smaller size 😀.
Tried a friends 12 Mini and the combination of basically full size keyboard(compared to the X/XS/11 Pro) and the form factor of the old SE(basically) made me really envious.

Ideally they would make a Mini Pro. That would be PERFECTION for me!

everybody who saw my 12 mini was really jealous of the size/weight but didn't like that it didn't have the tele lens like the pro.
I would agree that the tele lens is better to have than the wide angle, but I dont care about photos so the 12 mini is perfection for me.
I’m in the totally opposite boat. I use my wide-angle way more than the telephoto.
 
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Sure, but how many of those buying the 11 or the XR bought them for the screen and how many bought them for the price. I'm not disagreeing that people seem to want bigger screens, but the question is how much bigger do people actually want and just how big are they willing to accept for a lower price.

I wouldn't buy an XR or 11 because they are just massive, but I accept that I might not be representative.
Data point of one (me). I bought an iPhone XR this past November, first iPhone ever (love it).
  • I bought the XR instead of the 12 Mini because of the $200 price difference. I rally like the iPhone 12 Mini, but I wasn't sure I wanted to spend that much. Next time, though...
  • I bought the XR instead of the 2020 SE because of the bezels on the SE. I was leaning towards the SE, but when I saw the XR, the extra screen size, a reasonable overall size (for me), and the price, the SE no longer interested me.
 
They should keep the smaller iPhone but ditch the “mini” name. Makes it sound childish.
 
This actually makes sense, assuming the SE and the XR are dropped, the new range will look something like this:
12S Pro Max. $1,099
12S Pro $999
12S $799
12S Mini $699
12 $699
12 Mini $599
11 $499
Too complicated of a lineup (Apple has been struggling with this problem for a while now). How about this:

12S Pro Max $1,099
12S Pro $999
12S $799
12S Mini $599
11 $499 (even keeping the 11 around is questionable, though, migh put the 12 here)
 
Sure, but how many of those buying the 11 or the XR bought them for the screen and how many bought them for the price. I'm not disagreeing that people seem to want bigger screens, but the question is how much bigger do people actually want and just how big are they willing to accept for a lower price.

I wouldn't buy an XR or 11 because they are just massive, but I accept that I might not be representative.

Apple's own actions already tells you the answer.

The 6.1" display was so popular, they put it in both the iPhone 12 and 12 Pro. If people wanted a smaller device, wouldn't Apple continue charging $999 for a 5.8" display? If Apple research showed people hated the 6.1" and only bought 6.1" for the price, then the 5.8" model would still exist. That clearly isn't the case.

The sales of iPhone 12 Pro are neck to neck with iPhone 12. It suggests 6.1" is what people want. The iPhone 12 mini is sitting there at the relatively low price of $729. Yet, nobody is buying it. So theory that people will buy the cheapest new device from the lineup is bunk.


1613416430950.png
 
I really hope there is a 13 Mini. I upgraded from an 11 Plus Max to a 12 Mini and haven’t regretted it at all. I was worried initially it would be too small. I have no problem going back big again if the Mini eventually disappears.
 
I just bought an iPhone Mini 12. I really like it. Battery life is nothing to be scared of - If I'm going to use up battery, I'm already carrying a power bank as a backup as I was with my iPhone 11, so it actually makes no difference in the end. I haven't actually run out of battery in a day since owning it, most likely because I'll use an iPad instead of my phone now for browsing, emailing and so on. The 12Mini has meant that I'm more focussed on actual work, which I do on computers anyway, and less focussed on doom scroll.
It's a powerful upgrade for me (from iPhone 11) Better camera, better form factor, better in almost every practical way.
I hope they continue or even push the trend further with a 13Mini. It's not just me - it apparently makes sense to a lot of people.
 
The theory goes that with people staying at home a lot more during lockdown, smartphone users are consuming more content on their device and therefore want bigger screens to enjoy it. A consequence is that users don't have as much opportunity to appreciate the convenience of having a smaller phone in their pocket while out and about.

An interesting theory, but if you already have another device at home, like an iPad or Macbook, then you might just consume content on that instead. That's what I did and why I got the Mini.
 
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I’d have to agree. I know the SE cannibalized some Mini sales.

Also, despite the performance, the price and battery life kills it.
These comments about battery life confuse the heck out of me. Both my wife and daughter have the Mini and neither have issues with battery life. My daughter went from a second gen SE and according to her the battery life between the two is close to identical.
 
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Until yesterday I was 100 percent sure to get the next iPhone 13 mini. However after toying with a friend's new 12 nonpro I have to say I'd go for the full size. Not bigger than my current 6S, so ready for any jeans, and way more screen estate, just what I need. So I am lost to the mini and go full. Hoping for Touch ID.
 
I think it’s been said that small phones did well when they’re cheap.

I went for the Pro Max this time mainly because of the mini battery life and felt it could combine my ageing iPad and phone in one.

I’ve found I prefer them seperate and would rather a smaller phone. My phone usage is only shrinking as I get older. I don’t hate the big phone. But I don’t love it. If the next mini has a better battery I may upgrade to it and my iPad and sell the Pro Max.
 
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These comments about battery life confuse the heck out of me. Both my wife and daughter have the Mini and neither have issues with battery life. My daughter went from a second gen SE and according to her the battery life between the two is close to identical.

Many people comment that SE2 doesn't have a great battery life, but it's a $399 device. The iPhone 12 mini is $729. If a new iPhone 12 mini has similar battery life as a used SE2, that's pretty concerning.
 
Many people comment that SE2 doesn't have a great battery life, but it's a $399 device. The iPhone 12 mini is $729. If a new iPhone 12 mini has similar battery life as a used SE2, that's pretty concerning.
It's a smaller battery, but I can confirm that the 12Mini's daily battery life is just fine - not at all 'pretty concerning' - in normal use. Otherwise carry a charger or a power bank. Most people probably already do. It's not going to die on you maybe unless you're a super user, but then you'll be buying a phone with a bigger (larger capacity) battery, no?

I have a Mini - love it - battery life still 80% at 8pm today. Sure, I haven't used the phone much at all, but it's been on all day, and I have been checking emails, using IG, taking pictures and video, and a bit of internet browsing. I'm just about to plough into it, but then I'll be all tucked up in bed and the phone will be charged again for tomorrow.

If it's empty at the end of the day, that doesn't matter. To me it's exactly the same as having a phone with 50% left on the battery at the end of the day. Either way, I'm still going to charge it back to 100% over night.

Point is, my usage is what it is, and yours is what yours is. If you need to burn through a phone's battery, then you'll need a bigger phone.They exist. If you're not, then the Mini is the 'Perfect' iPhone. It's liberating and inspires productivity. Forget Pretty Concerning - It's pretty much a revelation.

And yes, I'm aware that we're talking about a smartphone and none of the above really means anything.

Or does it?
 
If you are a heavy user, you would need to charge the phone 30 minutes during the day. If you are light user, you would be fine.
If battery life is barely adequate when the phone is new, it will be a nightmare when it's 3 years old. It's a legitimate concern.
 
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