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At some point (like now) they’re going to have to stop doing this. The lenses are getting ridiculously huge.
Who wants to carry that thing around?
Just going by past years, approximately 100 to 150 million people. That’s a LONG way from being “everyone”, but it’s enough to make Apple a nice profit.
 
Why don't they stop this 'Pro Max' and just call it 'Ultra' in line with their other branding. Your regular consumers who aren't Apple nerds are struggling to know the product structure at this stage. I guess the prices give a clue, but still, point stands.
Because that would be copying Samsung with their S Ultra model.
 
Why not just make the ENTIRE back camera lenses at this point.
Like the Light L16, a cool camera which they should have kept iterating.

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iPhone 4, 4S, 5, 5S and SE1 are peak iPhone design.

The 4S and 5 are probably the most beautiful designs in an iPhone.

With that said, I do support the camera improvements, Physics is on the way here, they cannot possibly shrink the camera bump without loosing imaging capabilities. I can only see three solutions: 1) Make the phone slightly thicker, 2) Invest in ultraprecise periscopic technology, 3) Go back to tiny cameras ?.
 
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Why not just make the ENTIRE back camera lenses at this point.
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The l16 was just missing the phone part, BUT it did run Android!
Someone else beat me to it :)

I don’t think future phones would need this many lenses, though. Using a smaller number of higher resolution lenses combined with computational photography should provide much greater functionality than the ISP they used here.
 
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I’m cool with the larger bumps as long as that camera keeps getting better. What other reasons are there to upgrade other than camera and spec improvements at this stage anyway? Keep the camera upgrades coming Apple.
 
As someone who rarely uses the camera and was perfectly happy with the module in the iPhone 5, this is just stupid. I'm still wishing Apple had just used the SE module for my 13 mini.
 
I’m surprised nobody pointed out the 13 Pro Max case pictured here has a camera cutout much smaller than the actual camera cutout, just to make the 14 Pro Max cutout look hilariously huge. The current cutout on my Pro Max takes up about half the width of the phone. Half of you with the Pro Max should turn your phone over and see for yourselves. This post is fake news!
 
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Will keep my 13 Pro in Sierra blue until we got an iPhone with USB-C.
An always on display would be fine as well but I lost my hope for this feature on the iPhone.
 
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I’m surprised nobody pointed out the 13 Pro Max case pictured here has a camera cutout much smaller than the actual camera cutout, just to make the 14 Pro Max cutout look hilariously huge. The current cutout on my Pro Max takes up about half the width of the phone. Half of you with the Pro Max should turn your phone over and see for yourselves. This post is fake news!
It's my understanding that the four cases pictured are all (alleged) iPhone 14 cases. So the smaller cutouts would correspond to the non-"pro" models.
 
Camera bump has got to go. Increase the thickness of the phone. Everybody like thick.
Everybody likes dick also less to do the bump ?

The fear is the quality of the picture show the camera pump be too small however if Sony Xperia one mark three and one Mark IV can come close to the 12 and 13 Pro camera quality then are we missing something?
 
Will keep my 13 Pro in Sierra blue until we got an iPhone with USB-C.
An always on display would be fine as well but I lost my hope for this feature on the iPhone.
If the yields get better with AOD, they could happen. The problem is any potential new technology has to be able to be reproduced 100 to 150 million times at a decent price with low failure rate to be considered for an iPhone. So, an Android phone line with some new cool technology that only hopes to sell 5-10 million in a year is an entire world away from the scale required for an iPhone.
 
Uh no…no one wants to carry both, we’re way past the point of that ever happening. The point and shoot camera as a separate thing is done.
We’ll see when the entire iPhone is a DSLR with cell capabilities.
 
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