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I shall be upgrading my iPhone 12 mini I bought 2 years ago to the iPhone 13 mini next year. I'm not buying an iPhone 14, they are too big. I don't want to take the chance of expecting an iPhone 15 mini only for one not to be released then Apple at the same time drop the whole iPhone 13 range.
 
I think they’d see more interest if they swapped out the ultra wide lens for a 2x zoom. That zoom is key for attractive portraits since wide lenses distort facial proportions. But I agreed with someone who told me before when I made this same comment that they won’t do this swap because it would make the regular lineup too appealing. They want to sell more Pro phones.
 
If the 14 Plus had a display I could use - I would own one. Lightweight, big display, large battery.
Pro Max is too heavy with those jumbo lenses. I'd take aluminium over steel. (at this point I'd take any flagship iPhone without eye strain).
 
Unlike the mini, this one will actually be a steady earner over the course of the year. It's not the kind of thing to excite the pre-order/early adopter crowd...especially in a year where Apple went out of its way to drive Pro sales.
 
Europe is a huge market. And Apple priced themselves way too high in Euros. Even the 14 is priced way too high. Yes, the exchange rate is partially to blame, but the phones in Euros really do cost a fortune. In Germany the iPhone 14 Pro STARTS at 1299.00 Euros. Compared to the USD 999.00. Of course in the Euro zone prices include taxes, but still...

At today's exchange rate (12.10.2022 or, for the US, 10/12/2022) 1299.00 Euros are 1259.00 USD. (prices are referred to the BASE MODEL, the "cheapest")

This means that, those who have ZERO financial problems and can afford an iPhone Pro will buy it. Those who, in Europe, are more budget minded, find themselves with iPhone 14 (non pro) prices that are REALLY REALLY hard to justify.
Apple priced themselves out of the market for the 14 regular.

iPhone 14 regular: USD 799.00 (plus taxes)
iPhone 14 regular: EURO 999.00 = 968.00 USD (taxes included)
Prices referred to the BASE model.

There, in my mind, is the problem with the current iPhone 14 lineup. And the 14Pro will only really sell to those who can afford it.
 
Inflation, cost of everything is up, way up. Maybe some people are re-thinking niceties.

Another thing we are seeing at work, where we give people iPhones every two years, are some people do not want to upgrade when we offer them a new phone. Their reason is that it is such a pain to do so. ( Transfer everything, reset MFA apps etc). They usually just get a new battery.
 
Consumers say, we’ll, if I’m going to spend 900 dollars might as well spend the extra 200 and get the Pro Max with all the new features.

And it’s possible that the average consumer is more tech savvy than we thought or they have tech savvy family members informing their decisions.

They are aware that the Plus has last years SoC and decide that it’s ridiculous to buy last year’s technology at that price.

It will be surprising if this strategy survives next years rev. Apple might end up dropping the Plus and keep the standard 6.1, 6.1 Pro and 6.7 Pro Max instead.
Apple will never do it, but they should just offer an iPhone Pro Mini, iPhone Pro, and iPhone Pro Max. If the Mini battery is too small to support all the Pro features (shouldn't be as big of a deal with the jump to 3nm on A17) then make it 5.6", just slightly bigger to accommodate a slightly larger battery. This would streamline the lineup.
 
Hopefully we can put to rest the idea that "people just want the biggest phones!" now...

That said, the more important point is that it's long past time for Apple to be thinking really hard about what its plans are in the short, medium and long term to combat the inevitable continuing slow down in iPhone sales. The days of Apple being able to be the world's most profitable company just by selling iPhones is likely coming to a slow but inevitable close as the smart phone market continues to mature, and the gap between yearly updates continues to shrink.
 
Most people don't update every year. Everyone I know updates every 4 - 5 years, and all of them would rather buy an iPhone 13 for less money, especially since it's the same phone.
 
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Consumers say, we’ll, if I’m going to spend 900 dollars might as well spend the extra 200 and get the Pro Max with all the new features.

And it’s possible that the average consumer is more tech savvy than we thought or they have tech savvy family members informing their decisions.

They are aware that the Plus has last years SoC and decide that it’s ridiculous to buy last year’s technology at that price.

It will be surprising if this strategy survives next years rev. Apple might end up dropping the Plus and keep the standard 6.1, 6.1 Pro and 6.7 Pro Max instead.
It’s very easy for average consumer to see the pretty stainless steel and third camera is worthy of $200.

Exactly right: “I’m already going to spend $900, why not $1099! Treat myself!”
 
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Chances are this will be like the XR which also released a month later. It missed the initial fan fair due to the early adopters going for the XS but ended up being the best seller overall that year due to the price to features ratio when all the normal non tech nerds upgrades were coming up.

In the US the Plus vs Max argument is much closer due to a much closer price gap, but as I’ve said in another post over here in the UK the Plus is £250 cheaper than the Max and that makes the Plus a more tempting device.
When I got my 12 Pro Max battery life and screen size were my push for the bigger most expensive model, now people have the choice of a phone that is £250 cheaper which also has the battery life and screen size but not missing a huge amount vs the Max.

If you were to walk into the Apple Store with £1200 would you go for a Pro Max, or a Plus with a pair of AirPods Pro or Apple Watch SE.

Or to phrase it another way is the slightly faster processor, brighter smoother screen, & better camera worth a pair of AirPods Pro or an Apple Watch.
Well when you put it THAT way….

Plus with AirPods or Apple Watch SE sounds pretty nice. 😵
 
Most people don't update every year. Everyone I know updates every 4 - 5 years, and all of them would rather buy an iPhone 13 for less money, especially since it's the same phone.

And I know people that always have to have the latest, be on that bleeding edge. Me? I take hand-me-downs. 'Sure, I'll take your 13 pro max'. 🤷🏻‍♂️ (It was white though 😞)
 
Apple will never do it, but they should just offer an iPhone Pro Mini, iPhone Pro, and iPhone Pro Max. If the Mini battery is too small to support all the Pro features (shouldn't be as big of a deal with the jump to 3nm on A17) then make it 5.6", just slightly bigger to accommodate a slightly larger battery. This would streamline the lineup.
I’m still trying to see what the benefit of a Pro Mini is considering that the demographic it targets is not even asking for Pro features. I think a return to maybe a 5.8 would be a good common ground for most users who do not want to go into to Pro territory.
 
Cupertino finally puts to rest the demand question of Big Smart Phone vs Big Dumb Phone
Guess dropping a dumb grand is less appealing than spending a little more.
 
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It’s very easy for average consumer to see the pretty stainless steel and third camera is worthy of $200.

Exactly right: “I’m already going to spend $900, why not $1099! Treat myself!”
Most are already spending that 200 each month on coffee anyway. 😄 I see a lot of people who you wouldn’t define as Pro users with the Pro Max anyway. Apple probably should reconsider the branding and just make all phones Pro and differentiate by pricing.
 
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