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It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage.

iPhone-14-Pro-Purple-Rear-Flat-MacRumors-Exclusive.jpg
iPhone 14 Pro render by Ian Zelbo

While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to start with 128GB of storage.

Pu initially agreed that iPhone 14 Pro models would start at 256GB, but he added a 128GB tier to his specs chart for the iPhone 14 Pro and iPhone 14 Pro Max in his latest research note. Pu now believes the Pro models will remain available in the same storage capacities as iPhone 13 Pro models, including 128GB, 256GB, 512GB, and 1TB.
Based on our recent supply chain survey, we maintain our iPhone 14 build plan to be 91m in 2H22, vs. iPhone 13's 84m in 2H21, as there is no significant issue on the supply chain. The next to watch will be iPhone 14's pricing and the wait-time when it hits the market.

Spec-wise, we add 128GB storage to the Pro line-up.
Earlier this week, analyst Ming-Chi Kuo said iPhone 14 Pro models will have "price hikes," suggesting they will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of the entire iPhone 14 lineup including the lower-end models will increase by about 15% overall.

In the United States, the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. If there were to be a 10% price increase to the Pro models, the iPhone 14 Pro could start at $1,099, while the iPhone 14 Pro Max could start at $1,199. However, the exact price increase for the Pro models if any remains to be seen.

The rumored price increase could be due to inflation, new features expected for iPhone 14 Pro models, supply chain disruptions, and other factors.

Key new features rumored for the iPhone 14 Pro include a new pill-shaped cutout and hole replacing the notch, a faster A16 chip, an upgraded 48-megapixel rear camera with support for 8K video recording, and an always-on display that shows the time, date, and new iOS 16 features like Lock Screen widgets and the battery percentage icon.

Apple is expected to announce the iPhone 14 series in September as usual, so we're only a matter of weeks away from pricing being confirmed.

Article Link: iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase
 
Anything is possible with Apple. But I would not be surprised if Apple does not move away from 128GB.

Personally, I think Apple will have 128GB on the iPhone 14 lineup so people can actually spend their money on services Apple offers. (iCloud+plans). Regardless, It's a win/win situation for Apple.
 

Will Co

macrumors regular
Feb 21, 2021
126
408
United Kingdom
Anything is possible with Apple. But I would not be surprised if Apple does not move away from 128GB.

Personally, I think Apple will have 128GB on the iPhone 14 lineup so people can actually spend their money on services Apple offers. (iCloud+plans). Regardless, It's a win/win situation for Apple.

Agreed. Wonder if Apple are going to be sensitive to the cost of living crisis that's affecting many of their customers. Keep the price the same, keep the memory spec the same. Get the volumes moving. And folk will likely spend or keep spending spare cash on your services, Apple.
 
Agreed. Wonder if Apple are going to be sensitive to the cost of living crisis that's affecting many of their customers.
Prices did not drop at all when the COVID-19 outbreak hit. Prices will either remain the same or they will go up. Most likely they will go up. 😔

This is Apple. Also, last year Apple reported that revenue is down for other Apple products. I'm sure Apple won't be dropping prices for the iPhone because they have to make up for the slow profit and revenue margin.

You got Apple selling iPhone 14 with (iPhone 13) last year's chip. Can you imagine how much money they will be saving now?
 

arkitect

macrumors 603
Sep 5, 2005
6,303
7,025
Bath, United Kingdom
Agreed. Wonder if Apple are going to be sensitive to the cost of living crisis that's affecting many of their customers. Keep the price the same, keep the memory spec the same. Get the volumes moving. And folk will likely spend or keep spending spare cash on your services, Apple.
Well my 128GB 13 Mini does me fine… though I had to subscribe to Apple's 2TB iCloud of which I use a massive 250GB. 🙄

I have no idea why they can't offer a plan in between the 200GB and the 2TB.
 

chrizzz09

macrumors 6502
May 18, 2013
272
257
Germany
I can believe a 256GB starting base storage pump compared to last year. With the rumored 8K video recording capabilities and the new 48MP sensor files will be huge.

Also, I can see them using this as another upsell feature: The new "normal" Max model will supposedly be 100$ more expensive than the normal 14 model leaving the difference between the Pro and non-pro models smaller. To make you ponder wether to "just spend the extra 150-200$" and get the Pro model with a better camera, feature XYZ AND double the storage, I can see them differentiating the base storage of the Pro and non-pro models again.
 
Well my 128GB 13 Mini does me fine… though I had to subscribe to Apple's idiotic 2TB iCloud of which I use a massive 250GB. 🙄

I have no idea why they can't offer a plan in between the 200GB and the 2TB.
Interesting so within 12 months you already gave Apple $120 just on services alone. Would cost you about the same or less if you had gone for more than 128GB.

I have no idea why they can't offer a plan in between the 200GB and the 2TB.

The reason why is because Apple knows its customer base and they have the data. They know exactly how to make money based on what people are tied to be using or how much storage they really need. That's why there is a big gap. It all comes down to generating money for Apple. Profiting the $.
 

boak

macrumors 6502a
Jun 26, 2021
904
1,299
Yeah I don't see Apple setting the base storage at 256GB, although they really should to make the Pro models true Pro and not having features gimped due to lower storage.
 

alpi123

macrumors 68000
Jun 18, 2014
1,974
3,149
Sometimes I wonder if Apple isn't just stress testing their pricing…

"How much can we get away with?"

One day the proverbial last straw will break the camel's back. Mind you, knowing Apple's hardcore following, perhaps never.
🤷🏻‍♂️
You do realize the $999 iPhone from 2017 and $1099 from 2018 have stayed the same prices for 4-5 years now? When everybody else has been slowly increasing their prices.
 
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SakeBalboa

macrumors member
Jan 6, 2006
41
46
Yeah I would be very surprised, and pleasantly, if there was a bump on the storage for the base iPhone 14 Pro. Apple makes a lot of money on those upgrades. And if the camera rumors are true than you almost have to purchase additional storage or pay for iCloud.

Sincerely, Capt. Obvious
 

darcyf

macrumors 6502a
Apr 25, 2011
781
1,264
Toronto, ON
Sometimes I wonder if Apple isn't just stress testing their pricing…

"How much can we get away with?"

One day the proverbial last straw will break the camel's back. Mind you, knowing Apple's hardcore following, perhaps never.
🤷🏻‍♂️
Literally every company’s goal is to charge as much as they possibly can for their product or service, where the optimal balance is achieved between price and demand to ensure the maximum amount of revenue is collected.
 
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