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As we reach the end of this year, I know that everyone wants the Covid disaster to be over. But it’s not. People are still getting sick, and they’re still dying. It’s still wrecking our economy, and it’s still causing issues like this. Apple has insisted with their employees, that unless everyone is working together in the office like they did before, that issues like this are going to continue. Microsoft has made the same claims, so has Google. But it’s the customers who are suffering. Just like in the rest of the economy.
 
Well, you don't understand how Apple works. They don't design for where the puck is now. They design for where the puck will be. Quite a famous quote there. Maybe google it?
No need for Google on this one. Wayne Gretzky once said that he skates to where the puck is going to be, not to where it is. Big hockey fan in the Gretzky era, not so much today.
 
I’m still chugging along with my iPhone XR, so is my wife. We decided that next year is probably the year for new iPhones. Five years seems like a decent life and we are both noticing the lag in some apps along with batteries that are no longer the champs they once were. The 14 Pro’s A16 seems underwhelming as a YoY update to the iPhone 13/A15, and this certainly seems to explain why SoC dev seems to have slowed down so much after the release of the M1. The M1 was a watershed moment, and I don’t expect that every year, but something has felt off ever since. Hopefully, Apple can fain a little maturity in the executive suite and figure out where they are screwing up because this all sounds more like a MS story than an Apple one.
 
I wonder if this tech was intended for the Apple VR headset and that's part of the reason why it's pushed back?

And why there was a huge restructuring at the chip division i.e. as it had more ramifications than we might think.

But back to the existing products:

Ray-tracing on the Mac and iPad (and maybe a future Apple TV?) is exciting.

Less so on a relatively small mobile screen, as many here have said.

You'd have to think that this tech is probably fine to put in the Studio (and a AS MP) and maybe even the next gen MBPs.

But I guess Apple will want it to scale correctly through their entire chip line-up.

You'd imagine that they don't want a situation where - like intel - they end up technologies that cause significant battery drain and heat issues when used on notebooks.
 
Do we really need Raytracing on a phone? I don’t even have it on my desktop. (I definitely want it, just haven’t plunked down the funds to buy a card that can do it.)

I’d prefer to see this tech be on a MacBook Pro before I see it on the phone. Heck, I’d expect it on an iPad Pro before an iPhone. Just seems like the screen size is so small, is raytracing that big of a deal?

Maybe this is like the space race.
 
This meant that iPhone 14 Pro prototype were found to draw much more power than expected, impacting the device's battery life and thermal management.

According to several individuals that claim to possess first-hand knowledge of the incident speaking to The Information, Apple discovered the flaw in the iPhone 14 Pro's GPU late in the device's development cycle,
This smells like bs.

They didn't do power & thermal mgmt testing until late in the dev cycle? Yeah sorry, not buying it.
 
Wow, this news is rather shocking to me. After several years of enjoying a Bionic series that "just works" and soundly beats the competition at being reliable, efficient and top of benchmarks, it didn't occur to me they'd produce one that threatened to sink an entire generation of iphones this way.
I'm glad they didn't release the raytracing and sink the battery life. haha
 
I returned my iPhone 14 Pro. There was literally no noticeable difference between it and the 13 pro.
I didn't return mine, but I do agree. Coming from an iPhone 12 Pro Max, I'm not sure why I paid over 1600 euro's for a phone that really isn't much better. The camera is slightly better but not nearly as much as I had hoped for.

I have always upgraded every 2 years. Apple will have to do a lot better to make me want to upgrade again in 2 years.
 
Well, Dynamic Island is a game changer for an iPhone tho. A 48MP camera is great too and A16 Chip is blazing fast.
I find the Dynamic Island to be a disappointment. Happy to read that it is a game changer for you. I haven't had any value from it yet in two months. Not sure what it does that would make it a game changer. I only notice that my Music shows an image of the album, my hotspot shows when it is being used, and my AirPods show as being connected. The Music app is nice, but not worth anything to me. Showing that my hotspot is being used has no value to me, and I know when my AirPods are connected. So new information for me at all.

The 48MP camera allows for some more zoom. Other than that I haven't noticed that the pictures are obviously better than on my 12 Pro Max.

Yes, the A16 Chip is blazing fast. For the apps that I use, I haven't noticed that the A16 Chip is faster than the A14 Chip though.
 
Honestly Apple's improvements on everything at this point are really not that significant. I kinda wish they would lose the annual cycle and just make updates when they are truly significant, because it's getting ridiculous. Wishful thinking, I know.
 
This article makes no sense at all. This is just damage control to have an excuse what they did with the iPhone 14, which is obvious. They are ahead of the competition and to save cost they did not put any more effort into it. They know the upgrade cycles are slowing down so every upgrade will be spread out yearly.
 
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I guess this sort of indirectly confirms that hardware ray tracing will come to the M2 Pro/ Max or make its debut in the M3. This should help Apple close the gap a little more in their GPU performance compared to Nvidia.
 
the only way "The Information" could "know" this if insiders were leaking. given how much leaking we have seen this past year from the likes of Prosser etc - I call BS, just the continuation of the previous "Apple lost key engineers ..." stories
 
The framing of the issue as "setback" and failure is so sensationalising, not making it clear that part of research and development HAS to involve experimentation (DUH!) and various trials and errors. I wouldn't necessarily call it a "setback" which is too sensational and tries to capture the audience's mind in a particular way. Boo!

Anyone who has done any serious research and development will recognize that testing, development, and various failed approaches is part and parcel of the work.
Agreed. Calling "The Incident" is ridiculous.
 
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