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macrumors bot
Original poster
Apr 12, 2001

iPhone 14 Pro models will "likely" see a $100 price increase compared to iPhone 13 Pro models, according to Wedbush Securities analyst Dan Ives.

iPhone 14 Pro render by Ian Zelbo based on rumored design

"While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release," said Ives, in a research note obtained by MacRumors today.

Last week, analyst Ming-Chi Kuo said iPhone 14 Pro models would have "price hikes," suggesting they will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of the entire iPhone 14 lineup, including the lower-end models, would increase by about 15% overall.

In the U.S., the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. If a $100 price increase proves to be accurate, the iPhone 14 Pro and iPhone 14 Pro Max would start at $1,099 and $1,199, respectively. Ives said the price increase would be due in part to increased component prices and new features/functionality.

iPhone 14 Pro models are rumored to feature a new pill-shaped cutout and hole replacing the notch, a faster A16 chip, faster RAM, an upgraded 48-megapixel rear camera with support for 8K video recording, and an always-on display that shows the time, date, and iOS 16's new Lock Screen widgets and battery percentage icon.

It's possible the iPhone 14 Pro will start with 256GB of storage, helping to soften the blow of the price increase, but one analyst believes 128GB is still likely.

Apple is expected to announce the iPhone 14 series in September as usual.

Article Link: iPhone 14 Pro Models Likely to See $100 Price Increase, Says Analyst
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macrumors 601
Sep 16, 2014
It’s not surprising really, even though the current financial situation for a lot of people around the world has worsened, it doesn’t mean the cost of development, components, manufacturing, shipping, wages, promotion and so on hasn’t increased.

If the new hardware is sufficiently improved to deem a price increase acceptable, which is a highly subjective subject for different people, then I don’t mind. I’d expect the 15 to increase in price as well if they do introduce things like a periscope lens with that model.


Aug 4, 2011
NBD, prices go up.
I'm ready to upgrade both my iPhone and iPad if Apple is ready to get rid of their fragmentation and use the same charging cable for both as mine do now.
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macrumors 68000
Apr 3, 2010
How's "Added functionality" a reason to justify an increased price? That's the point of every incremental update they release every year, if it had reduced or equal functionality there wouldn't be a point of releasing a new model.

Really hope one day at customers we stop supporting a company whose main innovation lately is how to increase their profit and margin while everyone else's is down.... too bad that even looking at some of the comments here, that will not happen.

Why not plot the cost of the Pro models against inflation over recent years? Yeah, it sucks, but this isn't Apple just arbitrarily increasing their prices.

They have the healthier margins already in the industry, and the most leonine supply chain, sorry don't see how any customer can defend this.
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macrumors member
Apr 13, 2020
Hard to say, Apple likes to use “starts at” marketing and “starts at $999” is a way better visual from a marketing perspective, even if no one buys the base model.
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Jul 18, 2022
Is there a point where Apple's greed disgusts even their most die-hard cheerleading fanboys? How much more money does this company need?
Just because it disgusts you, doesn’t mean it disgusts everyone.

As long as they put out quality products, those that love the products will continue to buy them. If they make trillions more doing it, so be it. Lucky for you, you don’t have to buy them. 👊😁👍
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macrumors 601
Aug 6, 2008
Apple can and will say it’s ’justified’ as the Pro goes from A15 to A16.

A price increase on the base iPhone 14 would be a tougher sell.


macrumors 65816
Oct 4, 2008
I'd be surprised if Apple moved away from the $999 price point. I'm sure they could maintain that by increasing the upgrade costs (e.g. $149-$200 extra for the Max or more storage). Alternatively I guess they could keep the iPhone 13 Pro at $999 with the iPhone 14 Pro at $1099.


Oct 15, 2011
Austin TX
So, yes this is the first time in 5 years that Apple has raised the starting price. BUT, you have to remember that the last time was a massive jump in price. We went from $650 for the entry level iPhone 7 in 2016 to an eye watering $1000 for the iPhone X in 2017. With a 54% jump in price last time around, Apple damn well better have held prices steady for 5 years. And things like "Pro" branding are just marketing smoke screens to confuse the issue. The simple fact is you could buy the newest, top of the line iPhone for $650 in 2016. It's now $1000, and soon to rise further. That's a massive jump, even accounting for inflation.

This (rumored) price increase isn't completely unexpected given the current economic climate. But, I really think Apple is reaching the point where they are pricing people out.
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