Remember the times when Tim Cook was advising us to cut down on coffee weekly to afford an iPhone X. How time flies.
While the iPhone X starts at $999 in the United States, with an even more expensive 256GB model available for $1,149, Apple CEO Tim Cook...
www.macrumors.com
Billionaire CEO in investor call claims company is immune to the market.
"In terms of the way we price, we price to the value that we're providing," said Cook. "We're not trying to charge the highest price we could get or anything like that."
Goods are priced at what the
market will bear, Tim Apple.
//
For example, NAND / GB prices drop near continuously and it's a commodity product made by only
five companies in the world at mass quantities: Samsung, SK Hynix, Micron, Western Digital, or Kioxia (nee Toshiba).
But we can count on Apple charging
$100 for +128GB more storage for years & years now, a price implying Apple imagines it uses SLC, enterprise-quality NAND in 2022. It does not.
$1 / GB is is the ceiling price for TLC NAND for
all mobile companies. It
is the highest you can charge.
To Apple, "surely our price = ceiling price is mere coincidence.
Our NAND gives consumers more value, but not much more value. Just, you know, the ceiling price's worth of value. By coincidence."