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Apple probably builds only ”normal” capacity into their point-of-sale systems and does not see the need to build up for one or two “surge” events a year. Other than the iPhone (and likely the Vision Pro when it launches) it doesn‘t really see these spikes for anything else anymore.
That’s a poor excuse, they know the surge is coming, it’s been happening for over a decade.
 
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After a half hour finally worked for me. And pick up on the 22nd so I don’t think higher demand is the issue. Apple is supposed to be a premium company with premium products and services. Ordering a new phone, especially when you can start the process a few days earlier shouldn’t be this much of a *&^% show.
 
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The website using private relay let me in (UK) at 1:01, the iPhone on 4G was about 5 mins later and the iPad on wifi took about 15 mins!!

There was some date slippage by 1:05 on the pro max and by 1:10 the 128gb NT pro slipped a week.

I completed both orders by 1:02 for delivery next week.
 
store came up on app for me finally at 7:15am CT but kept erroring when it tried to process my pre-arranged pre-order details. finally got website up at 7:21am CT and was able to place my order (15 Pro Max 1T Black Titanium). set for delivery next Friday. Strange though because App Store usually comes up and works better for me every year vs. website but glad I always try both in parallel.
 
Had to go to the website to do my iPhone upgrade program pre order. App just errored over and over. Switch to the website and you’ll be done in 30 seconds.
 
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From 6-624 am I got all the same errors and messages via the app that everyone else has posted. At 625 am, I placed my preorder in less than a minute via the website and still got September 22 shipping. 🤷‍♂️
 
Half hour into pre order I am still seeing this:

By the time I get to the office to order on the web the ship date will be October / November.

Apple doesn’t get my $1199 this year.
 

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Well this was not fun. At least I got my launch day order in. I’m going back to bed. Talk to you guys later.
 
Pre-order setup of 256GB Pro Natural. Order timed out when checking out. Placed a new order and now have two orders processing. Received email confirmation at 8:01am ET for both orders. Need to cancel one.
 
Page was down till 22mm past. Finally got in on a browser. The. It’s telling me it’s already 2nd of October delivery. Uk 🙄
 
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Finally worked in Western US; did Apple Store pickup for Pro Max 256gb on 9/22. When I first attempted to process the order I got an error that my time slot was no longer available, so I went back and picked one later in the day (rather than the earliest one available) and it went through fine.
 
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