And that's why I think they will inevitably cave and introduce a foldable potentially next year.
Why? 2024 will mark 10 years since the iPhone Plus was introduced in 2014; a substantial change in the iPhones design since the iPhone 5. Apple had no other option because they likely were bleeding users for the larger Galaxy Note at the time, which even I liked.
2024 will be 5 years since the Fold launched and I think the category is mature and serious enough now. I keep seeing many in use. Apple knows they need to secure the moat with an option even if its not popular among its traditional base. But for users looking for something beyond another candy bar, a foldable iPhone would definitely add some rejuvenation to the brand. They could call it iPhone Ultra with key benefits:
- Run multiple iOS apps
- Mission control
- Great interface for PIP and Widgets
- Even better camera
- Lean in on the crease with the ability to float widgets in the middle if you want, persistent dock for easy multi-tasking.
- Stage manager for flying through apps.
- Easy to open with MacBook like wedge
It would of course be an aspirational device. I could easily see Apple charging 2,099. Comes with 512 GBs of Storage, A18x Bionic SoC. Ultimately, this is about options and keeping users who might break the wall garden to get what's on the other side of the fence. We all saw how the Plus models, eventually the Max and Pro Max got even better.