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I thought iPhones were essential? At least that’s one of the justifications for regulation since apparently people can’t live without their iPhones.

Smartphones are still "essential" for many but getting a new one every year or two has become less and less essential. The average length of time someone keeps a smartphone before upgrading has been on the rise for a number of years. Some of it may be thanks to companies like Samsung and Google providing more years of OS and security updates than they used to.

However, a potential dip in unit sales certainly doesn't mean usage is down. The number of global smartphone users has continued to break records year after year.
 
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Apple has no need to eat the difference. They have a product that is massively in demand (a nice position to be in as a manufacturer!) It would be a different story if the iPhone weren’t so popular.

As a consumer, why would you support a manufacturer you buy products from, putting the price up? It seems an absurd stance to me.
 
As a consumer, why would you support a manufacturer you buy products from, putting the price up? It seems an absurd stance to me.
I didn’t say I support it, I said Apple are in a strong position because they make desirable products. If your products don’t sell very well it’ll be harder for you to raise prices to cover the inflationary impact.
 
As long as Apple continues to provide iPhone models that span the price spectrum (especially keeping the base SE price tier), they can raise the price on the top tier model and let the market choose.
 
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I didn’t say I support it, I said Apple are in a strong position because they make desirable products. If your products don’t sell very well it’ll be harder for you to raise prices to cover the inflationary impact.

Apple have built that desirability on iPhones that were premium but affordable though. You can’t assume they will always sell well though and even Apple have suffered a lack of demand on some of their iPhones in recent months. Those were always popular lines and it’s not like droves of people are suddenly buying Pro’s despite what some say on here.
 
Apple have built that desirability on iPhones that were premium but affordable though. You can’t assume they will always sell well though and even Apple have suffered a lack of demand on some of their iPhones in recent months. Those were always popular lines and it’s not like droves of people are suddenly buying Pro’s despite what some say on here.
Don’t worry, most people finance their phone via monthly instalments, they are likely not fussed by it going up for a few quid.

Apple will be fine.
 
Don’t worry, most people finance their phone via monthly instalments, they are likely not fussed by it going up for a few quid.

Apple will be fine.

Monthly payments are still £70-£100+ on those sorts of devices. I finance my phone by monthly payments on a 2 year contract and I had to pay £450 upfront and £39 a month, and that was for a 13 Pro Max. If I’d wanted a 14 Pro Max, the cheapest contract was over £70 a month. It’s not just a few quid.

I do hope the Pro’s go up again though, just to see the reaction.
 
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Monthly payments are still £70-£100+ on those sorts of devices. I finance my phone by monthly payments on a 2 year contract and I had to pay £450 upfront and £39 a month, and that was for a 13 Pro Max. If I’d wanted a 14 Pro Max, the cheapest contract was over £70 a month. It’s not just a few quid.

I do hope the Pro’s go up again though, just to see the reaction.
My 13 Pro Max is £43.70pm, it’s now £49.95pm for the 14 Pro Max. If the Pro Max went to £55pm I can’t see many people passing just because it’s £5 extra. They’ll just give up something else that costs them £5, or just spend the extra.
 
A lot of people on this forum are loaded up with Apple stock, they will support whatever increases the dividend

It’s always been a strange mentality on here I have to say. I can’t think of any other consumer brand out there that has support for price hikes and justifications from average people whenever a controversial strategy is announced.
 
It’s always been a strange mentality on here I have to say. I can’t think of any other consumer brand out there that has support for price hikes and justifications from average people whenever a controversial strategy is announced.
I have no issues in paying more and getting more. It’s pay same get less or pay more for the same that aggravates me.
 
Monthly payments are still £70-£100+ on those sorts of devices. I finance my phone by monthly payments on a 2 year contract and I had to pay £450 upfront and £39 a month, and that was for a 13 Pro Max. If I’d wanted a 14 Pro Max, the cheapest contract was over £70 a month. It’s not just a few quid.

I do hope the Pro’s go up again though, just to see the reaction.
Yea of it were only the installments, I most like would have been done or slowing down a lot by now. It's the carrier deals that keep people coming. At the ones who stick with the same carrier.
 
So it’s not £49.95 a month because that doesn’t include a call and data plan. That’s just for a phone and you rent it, not own it.
Well you would always need some sort of plan to go with the phone whether you were currently paying for the phone or not.

It’s definitely not a rental. It’s monthly instalments to pay off the device.
 
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Well you would always need some sort of plan to go with the phone whether you were currently paying for the phone or not.

It’s definitely not a rental. It’s monthly instalments to pay off the device.
It could be a rental if you trade after a year. But unless you have a high capacity model, it's more economical you pay off the installments and trade to the carrier or sell privately
 
Well you would always need some sort of plan to go with the phone whether you were currently paying for the phone or not.

It’s definitely not a rental. It’s monthly instalments to pay off the device.

My example includes everything for £39 which shows the gulf in price difference.

I suppose it’s only a rental on the iUP if the person exchanges the device after 12 months for a new iPhone. If they actually pay the phone off and keep it for 24 months, it’s essentially the same as a contract.
 
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