It already broke my heart that they discontinued the mini.
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iPhone 15 Pro Predicted to See First Price Increase Since iPhone X
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The majority of the geeks (including me) trolling these forums get a new phone every year. If you can't afford the latest and greatest, don't get one. (not financial advice)
It would also send a message to Apple: Hey, we don't like your overpriced phone.
Pretty sure they’ll make it the US price converted at current rates plus tax and rounded up to the next “round” number, as usual.
Apple no longer makes new phones in the right size for me, so go ahead, knock yourselves out.
I guess this is even more reason to keep my iPhone X another year. Wouldn't hurt me one bit.
At this point, there is no truth to the 'rumor.' Why are you blindly accepting it as fact and bashing Tim?
Pretty much. Apple's data has been reported to indicate that they could increase prices on the Pro and Pro Max without serious sales impact (hence all these rumors of an "iPhone Ultra").
And many people are not dropping four figures in one go for their phones, but instead are paying monthly via the Upgrade Program or zero-interest installment plans so the impact to the pocketbook is far lower and therefore more tolerable.
I upgraded from an iPhone 12 Pro to an iPhone 14 Pro. I'm in Europe, so the price increase was significant. I must say that I am extremely disappointed with value for money of the iPhone 14 Pro. I got the phone for free (my boss pays for the phone), which is the only reason I'm not upset. To me, the 14 Pro is not worth more money than the 12 Pro. Period. I hope that Apple will add value before the iPhone 16 Pro (my next upgrade) to make it worth even more money. I have significant doubts though.
It’s amazing how much income disparity bifurcates the buyer base now
I just was on a trip with friends that all make mid 6 figures (some a lot more) … and all of them are totally price insensitive (for obvious reasons).
Every one always has the latest huge Pro phone and the pricing of any of it never even occurs to them.
I wonder how far Apple can take this before the lines on the graph become a problem.
I suspect they could double the Pro phone prices but not lose 50% of sales and thus still be “ahead”
It’s frustrating to watch, because I suspect bean counter Tim plans to test how high they can go, across the product lines.
The real frustrating part is that down the price ladder we get “old stuff”…as opposed to new things built to hit those price points.
I just was on a trip with friends that all make mid 6 figures (some a lot more) … and all of them are totally price insensitive (for obvious reasons).
Every one always has the latest huge Pro phone and the pricing of any of it never even occurs to them.
I wonder how far Apple can take this before the lines on the graph become a problem.
I suspect they could double the Pro phone prices but not lose 50% of sales and thus still be “ahead”
It’s frustrating to watch, because I suspect bean counter Tim plans to test how high they can go, across the product lines.
The real frustrating part is that down the price ladder we get “old stuff”…as opposed to new things built to hit those price points.
"
I hope they won't increase their prices again. It's just a huge middlefinger in the face of customers outside of the USA.
"Since iPhone X" for sure, outside of the US Apple increased the prices significantly. In Germany it went from 1.149€ to 1.299€ with the 14 Pro.
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will likely be more expensive than previous Pro models, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
In a research note this week, Pu predicted the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame, solid-state buttons with haptic feedback from extra Taptic Engines, an A17 Bionic chip, increased RAM, a periscope lens for increased optical zoom on the Pro Max model, and more.
This is the second time that a price increase has been rumored for iPhone 15 Pro models, following an unverified claim on Chinese social media website Weibo in January, but whether Apple finally raises pricing for the devices remains to be seen. In the U.S., the Pro model has started at $999 since the iPhone X was released in 2017, while the Pro Max has started at $1,099 since the iPhone XS Max launched the following year.
Outside of the U.S., Apple has increased the prices of iPhones multiple times in recent years, largely due to foreign currency fluctuations. In the U.K., for example, the iPhone 14 Pro starts at £1,099, compared to £949 for the iPhone 13 Pro.
A price increase in the U.S. is plausible given above-average inflation rates. Apple has managed to keep starting prices unchanged for six straight generations of Pro models, but prices will likely have to increase eventually for the company to maintain its profit margins. It's unclear if the standard iPhone 15 and iPhone 15 Plus would also see a price increase over the iPhone 14 and iPhone 14 Plus, which start at $799 and $899, respectively.
Apple is expected to announce the iPhone 15 series in September as usual. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while over 10 additional features and changes are rumored for the Pro models.
Article Link: iPhone 15 Pro Predicted to See First Price Increase Since iPhone X
I hope they won't increase their prices again. It's just a huge middlefinger in the face of customers outside of the USA.
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At some point Apple will cross the price line and sales will plunge.
Gotta make up for the loss of Lightning accessory revenue somehow due to the switch to USB-C, eh?
That revenue will be protected per the rumors of requiring MFI-licensed USB-C accessories for maximum performance in charging and data transfer rates.
They've been increasing the price of the iPhone in Europe for the last 3 years, so no news.
This was reported last year. With the USD so strong, inflation isn’t really an issue when dealing internationally especially with Chinese suppliers where inflation is almost nonexistent.
I also think with the economy ready to fail, Apple will need to keep prices for Americans steady. I do think if Apple decides to put 256GB standard in the Pro models, they could just sell that as the new standard price. I mean most of us upgrade the storage anyways. I haven’t bought an iPhone Pro Max for $1099 unlocked. I always spend at least $100 upgrade if not more.
The other thing Apple could do to truly change the pricing is introduce a new Ultra model. That would make sense for a higher price. We shall see.
But I am willing to bet the price of the iPhone 15 Pro with 256GB is the same price as the iPhone 14 Pro with 256GB.
I also think with the economy ready to fail, Apple will need to keep prices for Americans steady. I do think if Apple decides to put 256GB standard in the Pro models, they could just sell that as the new standard price. I mean most of us upgrade the storage anyways. I haven’t bought an iPhone Pro Max for $1099 unlocked. I always spend at least $100 upgrade if not more.
The other thing Apple could do to truly change the pricing is introduce a new Ultra model. That would make sense for a higher price. We shall see.
But I am willing to bet the price of the iPhone 15 Pro with 256GB is the same price as the iPhone 14 Pro with 256GB.
One's gotta protect them profit margins - it's not Apple milking you, it's the inflation/a crisis/the pandemic/Russia and/or China/everything everywhere all at once.
Fine by me, they will just price themselves more and more out of the market. Tim Cook will start to see the company tank, innovating is not pointlessly increasing prices across all your products, including the one you make the most money from.
The MFi program isn't going anywhere.
One of two things will happen here:
1.) I’ll keep my 12Pro another year and drop $89 on a new battery after it crosses 80% health mark.
2.) I’ll wait to see which carrier has the most aggressive offers and get the 15Pro at half price.
I got our two 12Pros from TMo for BOGO. Just had to pay the tax up front. $550 spread over 3 years isn’t terrible. Essentially $15/mo for a device that I probably couldn’t function without.
1.) I’ll keep my 12Pro another year and drop $89 on a new battery after it crosses 80% health mark.
2.) I’ll wait to see which carrier has the most aggressive offers and get the 15Pro at half price.
I got our two 12Pros from TMo for BOGO. Just had to pay the tax up front. $550 spread over 3 years isn’t terrible. Essentially $15/mo for a device that I probably couldn’t function without.
Nothing new for us in U.K…I expect my 15 pro max to be £1400