Mr. Cook, what do you wan't to charge for the new iPhone
Tim Cook: 1 MILLION dollars
Tim Cook: 1 MILLION dollars
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iPhone 15 Pro Predicted to See First Price Increase Since iPhone X
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Hence all of these long term deals of leasing, etc. of your phone.
Apple used the introduction and removal of the mini to eliminate the $600 starting iPhone price point. When the mini was introduced, it became the $600 model and Apple increased the price on the regular and plus models by $100 each. When the mini was deleted, the regular and plus models kept their new price points.
They will lose considerable chunk of their Eurozone market if they increase prices once again, regardless of their reasoning.
The general public eats it up on TV.We will sling the new standbys of "inflation" and "supply chain" with maybe a sprinkle of "covid" at each other to be followed by Apple Inc reporting record profits. Apparently inflation/supply chain/covid only affects us consumers.
Prices are already absurd to me personally. I can't imagine how much higher they'll go.
🙄 Freight increase, labor increase, component cost increases, interest rate increases, additional European regulations/requirements, additional India regulations/requirements, additional US regulations/requirements, who thought iPhone 15 pricing was going to remain the same? 🤣
Frankly, I’m surprised this didn’t happen for the 14 Pro.
I would expect sales to remain about the same even with the price increase, though of course, customers will always vote with their wallets, so it will be interesting to see how things turn out.
I would expect sales to remain about the same even with the price increase, though of course, customers will always vote with their wallets, so it will be interesting to see how things turn out.
I'm barely interested in the Pro line at the CURRENT price, let alone after a $100 or so price increase. Looks like I'll be sticking with the 14 Plus I somehow scored on eBay for $488.
Considering the sheer amount of a value the phone brings to your daily life, I think you're underselling it here...by a lot.
Ultimately it comes down to supply and demand. If Apple pushes prices over a threshold where some consumers start to see it as poor value their sales will start to decline. I too wish consumers would push back on the rampant inflation going on right now and stop purchasing non-essential products but I don't have a lot of faith in the average consumer to make decisions that are in their best interest in the long run.
I get your point, but at the same time, a brand new flagship iPhone is not a necessity for anyone, at the opposite of food or rent. Nobody is entitled to have the latest iPhone, and people who can't afford that price should just refrain from buying it in the first place, regardless if there will be a price increase or not
HobeSoundDarryl
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They will go/grow to whatever level the crowd will pay. Hopefully the crowd wises up someday and finally reaches their "too much" tier, demonstrating as a group that they value their hard-earned money MORE than a non-essential thing that is only a little faster/better(?) than the one they already own. If enough would do this at the same time, the seller of any such things would quickly feel it and react as all seller's do in this situation: CUT prices to try to find a point where the masses will again trade cash/credit for stuff.
The Apple crowd doesn't do that. Yes, we will moan/gripe/complain about price hikes but then quickly "Shut up and take my money" and "first" on release. Apple decision makers about price hikes are rewarded by being proven RIGHT because the masses voted with their wallets and accepted the higher pricing. Bonuses get paid. Record profits are reported. Shareholders rejoice. Articles are written about the genius of those people. It's all positives as long as consumers "just pay (anything)."
We'll see how that pans out, but I think the EU will take a very dim view on Apple doing this because it would negate the rationale behind mandating USB-C to begin with. My Anker USB-C cables work fine now with my MBA and iPad and there is no MFi certification on those. I can't buy into the rumor that Apple will pivot on iPhones.
Those who cannot afford food won't be looking to buy iPhones in the first place. Different customer segment altogether.
With the world (US) economic situation as it currently stands, Apple rolling out more and more expensive, over priced electronic gadgets seems puzzling to me. Apple sales will surely plummet in 2023 as the world/US economic situation continues to worsen. People will have to make a choice between putting food on the table or giving more money to Tim Cook. That iPhone X is looking better and better right now.
It gets worse than that - other companies watch Apple closely and also have disproportionally increased their laptop/phone prices, especially laptops, at least in many parts of EU.
Kinda obvious, even from last year. The question is, will the base storage go up to 256GB or stay at 128GB with the price increase?
I think the non Pro models will have the same price point. Their prices were already increased with the 12 (regular 12 at $799 vs 11 at $699 launchprice). The price increase for the Pro models should give the 15 Plus a bit more room as well.
I think the non Pro models will have the same price point. Their prices were already increased with the 12 (regular 12 at $799 vs 11 at $699 launchprice). The price increase for the Pro models should give the 15 Plus a bit more room as well.
Pretty sure the reason it didn't is because the 2022 lineup was an experiment to see how well Pro models could sell if they made some shiny new improvements to them, and basically didn't update the standard models at all. That bet paid off big time, better than they expected. Now they plan to continue this trend while raising the prices of the Pro models.
We're now moving into an era where the "Pro" models are actually the only new models each year, with the standard models being a hybrid of new/old, not entirely new the way they were for the first 15 years.
Not sure why it's puzzling. BMW and Mercedes don't stop releasing luxury cars just because pandemic/recession happen. The great sales of the 14 Pro models should be a big clue. iPhone buyers are not having problems putting food on the table.