iPhone 15 Pro Predicted to See First Price Increase Since iPhone X

[AirunJae]

The average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.

But Tim the bean counter decides now is a good time to increase prices.

Save the outrage for when it actually happens. It was predicted that they would raise prices last year and it didn't come to pass. Apple consistently keeps its margins around 37% (at least that's the number rattling around in my head), and that won't stop anytime soon unless Apple's business model substantially changes.

 

[Pezimak]

Save the outrage for when it actually happens. It was predicted that they would raise prices last year and it didn't come to pass. Apple consistently keeps its margins around 37% (at least that's the number rattling around in my head), and that won't stop anytime soon unless Apple's business model substantially changes.

They raised prices in several regions outside the US, so I'd say the outrage is fully justified.

 

[Allen_Wentz]

iPhones don’t even have the best cameras on the market to warrant the prices.

So with that opinion perhaps you should not buy iPhones. I am a photographer and IMO the iPhone 14 Pro camera system more than warrants the prices. YMMV of course, and perhaps you consider the personal-data-mining Android OS as a better choice. Have at it.

 

[HobeSoundDarryl]

Funny thing. I am an android refugee who came over because of android security concerns. The ONLY way IOS beats android is (maybe) security. Android is far more flexible and perhaps this makes it not as simple to use as IOS but its much more powerful IMO. And don't get me started with Windows vis-a-vis MacOS. I am very familiar with Windows 7/10/11, various MacOS versions and several Linux distros. IMO Windows 11 beats Linux and MacOS is a distant third. Try it - you may like it!

I'm there already with Windows. When Apple basically killed bootcamp (via Silicon) and my main Intel Mac conked, I had to resurrect bootcamp the old fashioned way: buy a PC too. Since PC makers don't demand Apple's super-fat margins, I chose to allocate MBpro-like pricing to get a pretty loaded PC. I have to say, I'm stunned at both Windows 11 and the power. The whole overheat/nuclear furnace thing seems farrrrrr overblown and I am yet to be deafened (or even hear) "jet engine" fans.

Since PC is much better for gaming, I finally have a robust gaming PC as a bonus... which can run the mainstream popular games, including many NOT available on my Mac.

The recently dead Mac was an iMac 27" so I lost my best screen at the same time. So I replaced the Mac tech guts for macOS with a Mac Studio and replaced the screen with a Dell 40" ultra wide 5K/2K. That Dell has multiple video inputs, so it is easily shared between my new main Mac and my new PC (both connected at the same time). It can even split screen to have both on screen at the same time (which is more like Parallels than bootcamp, MINUS the parallels annual subscription rate).

The Dell also has a hub built into it that is not limited to just a few Thunderbolt ports, so I am also sharing existing keyboard and some other hubs between both Mac and PC.

It all works really well together. While I still prefer macOS, I can clearly see that Windows 11 has taken huge strides even from what was a pretty good version in 7. If it came down to it, I could change teams and not overly miss Mac.

I suspect Android is probably equivalently good vs. my preference for iOS... and that switching- if I had to or Apple went crazy with pricing- would not be the devastation pot of misery "we" often spin to each other around here either.

Competition is good and this competition is tangible, real competitors with offerings that most of the world uses and enjoys. If Apple gets too crazy, it's good to have viable alternatives.

 

[JM]

Meh, never really been enticed by what the Pro has to offer anyway. Always seemed like an overpriced status symbol to me. I'm probably going to hang out with my 13 for another year and a half and see what makes sense for my needs around the time the 16 series comes out.

I agree, it is a luxury on materials and visual appeal.

And I would have said camera, but I haven’t been impressed with the 3x camera.

It’s going to be amazing though when the 48mp comes to the base two camera model iPhone!

The 2x zoom works really well as it used the regular lens.

 

[Allen_Wentz]

They raised prices in several regions outside the US, so I'd say the outrage is fully justified.

Why outrage? Just do not buy. Last year's models are still excellent.

 

[Allen_Wentz]

I suspect Android is probably equivalently good vs. my preference for iOS... and that switching- if I had to or Apple went crazy with pricing- would not be the devastation pot of misery "we" often spin to each other around here either.

Competition is good and this competition is tangible, real competitors with offerings that most of the world uses and enjoys. If Apple gets too crazy, it's good to have viable alternatives.

When you suspect Android is probably equivalently good, think about the fact that Android is developed and given away for free by an entity whose published business model is to make money by mining and selling your personal data. Just sayin'.

 

[Roberto1234]

I hope there is a high price increase in the U.S., because we in Europe have had to pay significantly more than the Americans for years. You can hardly get a Pro for less than 1,200 Euros here.
The prices in America are a joke and should be adjusted upwards as quickly as possible.

 

[Serqetry]

Just a friendly reminder that this is a PREDICTION from some analyst who doesn't actually know anything. We have absolutely no idea how Apple will price the next iPhones. Look at the insanely low price of the M2 Mac Mini, this guy probably would have PREDICTED it would be more than the M1 Mac Mini.

I don't understand why silly non-stories like this cause people to respond as if it is an official Apple press release.

 

[HobeSoundDarryl]

When you suspect Android is probably equivalently good, think about the fact that Android is developed and given away for free by an entity whose published business model is to make money by mining and selling your personal data. Just sayin'.

Defend as you wish (I'm an Apple everything guy myself) but MOST of the world is apparently happily using non-Apple tech. We are in a smallish bubble, perceiving we are safe & secure, mostly because the company that sells us our tech tells us that is so. That company has shown us performance metrics of graphics superior to "latest & greatest" and then even the fan-iest of fanboys could not find a way to replicate that performance when they got their hands on the hardware.

Meanwhile, that same company has put the pinch on very profitable advertising models from that other company and FB that leaned on personal information driving advertising revenue and then announced a significant new thrust in advertising itself. When I connect those dots, I wonder if the easy advertising revenue that was flowing to Google and FB from the Apple universe will soon be flowing to Apple Inc... and, to maximize that revenue (as seems all important to modern Apple), will it take some tweaks to the privacy spun by them used to rationalize pinching off that revenue flow to Google & FB?

We'll see. I don't know. What I do know is that modern Apple is very hungry for more, more, more revenue. That was some significant "services" revenue being made by Google & FB. Apple could get the money by doing what they were doing... and maximize that revenue by fully doing what they were doing. Will Apple go that far? We'll see. I want... I prefer... to believe Apple would not go that far... but then there are many billion$$$ of reasons for them to set aside past stances in the name of many future "another record revenue and profit quarter for services... particularly advertising."

 

[dumastudetto]

When you suspect Android is probably equivalently good, think about the fact that Android is developed and given away for free by an entity whose published business model is to make money by mining and selling your personal data. Just sayin'.

Android isn't given away free if you include the GMS (Google Mobile Services) and pretty much every handset has the GMS because it includes the Play Store and things like Gmail.

There's a heck of a lot of mining going on iOS too admittedly from unscrupulous operators. Google is the least of my worries these days. At least they are generally compliant with privacy laws... unlike apps pre-loaded with dodgy frameworks phoning home constantly that most know nothing about.

 

[nihil0]

If many of them "one persons" would flex their power of "NO" as a group, we'd soon be seeing price DECREASES. Companies want the money more than any of us should want most non-essential products & services. If we could say no as a group, we would re-learn the great(er) power in the other end of the capitalism bargain. Instead, we gripe/whine and then just roll over and pay up, rewarding price increases which tells those who choose to implement them they are doing a great job.

I don't think it is necessarily true.
It was reported on this website as well that people choose to keep their phones for longer period of time, because of how small updates are between generations and pricing as well. So, the voting with our wallets is definitely not working. I also have iPhone XS bought in Feb 2019, so it is 4 years old and I plan to buy 15 Pro when it comes out. So almost after 5 years. In the past, I used to switch every 2 years. I don't really understand people who say “I guess I will keep my iPhone 13 a year longer and not buy iPhone 15”. Well, duh it will be only 2 year old phone, why would you wanna change it? Or my friend, after iPhone 14 was released he wanted to switch from 13. No idea why.

 

[MathersMahmood]

Thankfully I'm loving my S23 Ultra. Planning on selling my 14 PM soon.

 

[Kottu]

A 256Gb cost about $1560 in Sweden. I hope that Apple would skip 128Gb and make 256Gb as the base version. (for the same price). Otherwise, I may just change the battery of my 12PM and continue to use it.

 

[Eldaerenth Faexidor]

Solid state buttons, periscope lens, titanium frame.. doesn’t sound very compelling to upgrade. I’ll hang onto my 14 Pro who is the most stable and reliable iPhone to date for me personally. Great phone.

 

[Devyn89]

More reasons to stick with my 13 Pro until something substantial comes along.

 

[iGeneo]

Simple.. don't buy the Pro if you feel it is too expensive

 

[emoore33]

The average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.

But Tim the bean counter decides now is a good time to increase prices.

If a person can barely afford food and rent they shouldn't be buying a new phone anyway. There are many cheaper options that can be purchased instead.

 

[inigou]

First price increase?!?
In Europe iPhone 14 pro is insanely expensive. If it increases more, will be ending cost more than a MacBook Pro

 

[Matsamoto]

The 14 PM 128GB is £1470 in Sweden, so this should be interesting to see what the 15PM will cost🙂

I will most likely hang on to “my precious” 12 PM a couple more years😊

 

[Glideslope]

My 13 Pro Max will be on me for a looong time.

 

[Lifeisabeach]

Many, if not most, non-MFI-certified USB-C cables will work with the iPhone 14 Pro family, but data transfer speeds will be limited (likely to the same USB 2.0 speeds as the non-Pro models are said to support). And charging may be limited to lower wattages for longer charging times (maybe no PD support). So Apple will still be meeting the EU's requirement, which just says it has to be USB-C.




iPhones are a much larger market for MFI-certified accessories than iPad and Mac so I could see Apple adding an MFI chip to just the Pro and Pro Max as those models will be able to support up to 40Gbps speeds via TB4 or USB4 and they are the models that most-benefit from much higher data transfer rates considering the size of the video and camera files they can generate.

I do not see Apple retroactively adding MFI to the iPad since the line is already segmented with the iPad Pro supporting 40Gbps over Thunderbolt 4 (which itself requires certified cables to attain those speeds), the iPad Air supporting 10Gbps, the Mini supporting 5Gbps and the 10th generation iPad supporting 480Mbps.

The people who care that much about data transfer speeds is a relatively small segment of the overall user base. Charging speeds may be more of a driving factor. But if Apple has pop-up nags saying the cable isn't MFi-certified in order to drive people to buy yet another cable just to eliminate the nag, I still think the EU will frown on that. It's a violation of the spirit of the law, if not the letter.

 

[Lifeisabeach]

Not here in US.....However UK is costing them a bunch of money, maybe that's how they make it back. Like here in US when somebody unnamed said let's put a new, extra tax everything from China....we will punish China. It only punished the consumers here as companies raised the sales prices to offset it.

And I am not trying to be nasty...jut looking at it from a business standpoint.

That reminds me of when 20% tariffs were slapped onto imported washing machines a few years ago. It was supposed to make American-made washing machines more affordable in comparison. What happened instead was the American manufacturers simply raised their prices to match the imports. They apparently figured it was more profitable to have increased margins at the new market prices rather than increased sales at lower-than-market prices.

 

[Pezimak]

Why outrage? Just do not buy. Last year's models are still excellent.

I was just replying to the OP, otherwise I agree, I picked up an iPhone 13Pro for an excellent price in amazing condition.

 

[webkit]

It has increased every year in my country!, and I mean higher than the dollar/peso exchange rate!!

The price (including VAT) of a 128GB iPhone 14 Pro is Mex$25,999 which is the same price the 128GB iPhone 13 Pro was the year prior. The USD/Peso exchange rate for September 2021 and September 2022 (when the phones launched) was roughly the same too. I don't see that as a price increase.