And honestly there is nothing wrong with that. If that's what the market says it is worth, then that's what it should cost. In a way it's not Apple even setting the price. The market does. Apple tests new prices, and the market responds one way or the other. Truth is that iPhone is actually vastly underpriced for the value that it brings. So it has room to climb. Compare it to many other things we pay for in life, and iPhone brings a lot more value than many other things in its price range.
Not here in US.....However UK is costing them a bunch of money, maybe that's how they make it back. Like here in US when somebody unnamed said let's put a new, extra tax everything from China....we will punish China. It only punished the consumers here as companies raised the sales prices to offset it.They've been increasing the price of the iPhone in Europe for the last 3 years, so no news.
If you can barely afford food and rent then the last thing you should by is a Pro iPhone.The average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.
But Tim the bean counter decides now is a good time to increase prices.
I stopped buying the Pro phones a while ago. I don’t even get a new phone every two years anymore usually. Not worth it. Current iPhones are sufficient. Dynamic Island is not worth 1K. I don’t feel like paying $40+ a month on something that is marginally better. All current iPhones are “great”.
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will likely be more expensive than previous Pro models, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
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In a research note this week, Pu predicted the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame, solid-state buttons with haptic feedback from extra Taptic Engines, an A17 Bionic chip, increased RAM, a periscope lens for increased optical zoom on the Pro Max model, and more.
This is the second time that a price increase has been rumored for iPhone 15 Pro models, following an unverified claim on Chinese social media website Weibo in January, but whether Apple finally raises pricing for the devices remains to be seen. In the U.S., the Pro model has started at $999 since the iPhone X was released in 2017, while the Pro Max has started at $1,099 since the iPhone XS Max launched the following year.
Outside of the U.S., Apple has increased the prices of iPhones multiple times in recent years, largely due to foreign currency fluctuations. In the U.K., for example, the iPhone 14 Pro starts at £1,099, compared to £949 for the iPhone 13 Pro.
A price increase in the U.S. is plausible given above-average inflation rates. Apple has managed to keep starting prices unchanged for six straight generations of Pro models, but prices will likely have to increase eventually for the company to maintain its profit margins. It's unclear if the standard iPhone 15 and iPhone 15 Plus would also see a price increase over the iPhone 14 and iPhone 14 Plus, which start at $799 and $899, respectively.
Apple is expected to announce the iPhone 15 series in September as usual. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while over 10 additional features and changes are rumored for the Pro models.
Article Link: iPhone 15 Pro Predicted to See First Price Increase Since iPhone X
Apple is not holding back bonuses. apple is restructuring it's payment systems. And if you don't like the price, don't buy it. Nobody "needs" an iphone and if the market determines the price is not acceptable...then it will be proven that people don't "need" iphones.The average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.
But Tim the bean counter decides now is a good time to increase prices.
Sure it is. Every year Apple makes improvements to iPhone and offers them to us. We can choose to buy, or not. What is not to like? ...except of course those that insist on whining about price of a luxury item.This isn't the way, Apple...
It's business. Get over itThe average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.
But Tim the bean counter decides now is a good time to increase prices.
As much as people whine about the prices of the iPhone, it's still a great return on investment given how much use this one device gets over the course of at least a year or several years for many. To many people the device is indispensable.If many of them "one persons" would flex their power of "NO" as a group, we'd soon be seeing price DECREASES. Companies want the money more than any of us should want most non-essential products & services. If we could say no as a group, we would re-learn the great(er) power in the other end of the capitalism bargain. Instead, we gripe/whine and then just roll over and pay up, rewarding price increases which tells those who choose to implement them they are doing a great job.
Suggesting Apple continues to do something right. Nothing sad about that. No one has to buy the latest and greatest.Sadly, the Pro models will still sell like hotcakes despite the price increase.
The “improvement/” are not to increase the price, they are to keep us buying again. If no improvements you will not buy at the same price the 1” years old iPhone, wyoldSure it is. Every year Apple makes improvements to iPhone and offers them to us. We can choose to buy, or not. What is not to like? ...except of course those that insist on whining about price of a luxury item.
Funny thing. I am an android refugee who came over because of android security concerns. The ONLY way IOS beats android is (maybe) security. Android is far more flexible and perhaps this makes it not as simple to use as IOS but its much more powerful IMO. And don't get me started with Windows vis-a-vis MacOS. I am very familiar with Windows 7/10/11, various MacOS versions and several Linux distros. IMO Windows 11 beats Linux and MacOS is a distant third. Try it - you may like it!Yes... to a point. There are other smart phones available for much less that can fully cover the most-used functions of iPhone. Yes, those don't run iOS but iOS is not essential to the core functionality of a good phone + iPod + internet device.
For example, while I'm an Apple everything guy, I do NOT own an iPhone... mostly because it + its service fee is much "too expensive" IMO. Instead, I use a cellular iPad mini with buds to also cover my phone + iPod + internet device needs.
That "crazy" option DOES get me full iOS and $25/year 5G cellular service mostly at the expense of being not as pocketable. iPad mini costs much less than iPhone and tends to not get "long in tooth" for much longer than iPhone. My last jump was from iPad Mini 2 to iPad Mini 6. I presume my next "phone" will be iPad Mini 10 or so.
While not for everyone, this all works just fine for my purposes and I don't feel like I'm missing a thing. I'm also not missing much higher prices every 1-3 years, nor much higher prices for cell service, nor forever payments for phone + service on "easy" payment plans.
If there was no such Mini option, Android is only as terrible relative to iOS as Windows is relative to macOS. Most of the world is on Windows and Android, so it must not be as terrible as we Apple people can make it out. So if Apple would go too far, there is tangible competition- as hated/detested as it is while playing in this walled garden- and that competition existing probably at least somewhat polices Apple price hike decisions from getting too far out of hand now.
As much as people whine about the prices of the iPhone, it's still a great return on investment given how much use this one device gets over the course of at least a year or several years for many. To many people the device is indispensable.
It seems that you fail to grasp my point that it is all simple choice. Just buy or do not buy, but do not whine about what it costs. Personally I want Apple to make good margins so they can keep investing in improvements like those discussed in the article, and I can keep deciding every year whether or not that year's improvements are cost-effective enough to me to justify upgrading.The “improvement/” are not to increase the price, they are to keep us buying again. If no improvements you will not buy at the same price the 1” years old iPhone, wyold
You?.