Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
This phone could be $1 and I still wouldn't want it because it uses PWM. I'll never buy an iPhone with PWM.

I valuable my health.
 
Last edited:
And honestly there is nothing wrong with that. If that's what the market says it is worth, then that's what it should cost. In a way it's not Apple even setting the price. The market does. Apple tests new prices, and the market responds one way or the other. Truth is that iPhone is actually vastly underpriced for the value that it brings. So it has room to climb. Compare it to many other things we pay for in life, and iPhone brings a lot more value than many other things in its price range.

Yes... to a point. There are other smart phones available for much less that can fully cover the most-used functions of iPhone. Yes, those don't run iOS but iOS is not essential to the core functionality of a good phone + iPod + internet device.

For example, while I'm an Apple everything guy, I do NOT own an iPhone... mostly because it + its service fee is much "too expensive" IMO. Instead, I use a cellular iPad mini with buds to also cover my phone + iPod + internet device needs.

That "crazy" option DOES get me full iOS and $25/year 5G cellular service mostly at the expense of being not as pocketable. iPad mini costs much less than iPhone and tends to not get "long in tooth" for much longer than iPhone. My last jump was from iPad Mini 2 to iPad Mini 6. I presume my next "phone" will be iPad Mini 10 or so.

While not for everyone, this all works just fine for my purposes and I don't feel like I'm missing a thing. I'm also not missing much higher prices every 1-3 years, nor much higher prices for cell service, nor forever payments for phone + service on "easy" payment plans.

If there was no such Mini option, Android is only as terrible relative to iOS as Windows is relative to macOS. Most of the world is on Windows and Android, so it must not be as terrible as we Apple people can make it out. So if Apple would go too far, there is tangible competition- as hated/detested as it is while playing in this walled garden- and that competition existing probably at least somewhat polices Apple price hike decisions from getting too far out of hand now.
 
  • Haha
Reactions: PauloSera
They've been increasing the price of the iPhone in Europe for the last 3 years, so no news.
Not here in US.....However UK is costing them a bunch of money, maybe that's how they make it back. Like here in US when somebody unnamed said let's put a new, extra tax everything from China....we will punish China. It only punished the consumers here as companies raised the sales prices to offset it.

And I am not trying to be nasty...jut looking at it from a business standpoint.
 
They already have been doing shrinkflation. Already charge $200 to upgrade your memory and ram on macs. Want to charge $3000 - $5000 for headset. Price vs cost is well in favor on their side. Until we set the market with our wallets it will never change.
 
Last edited:
The average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.

But Tim the bean counter decides now is a good time to increase prices.
If you can barely afford food and rent then the last thing you should by is a Pro iPhone.
 
  • Like
Reactions: Allen_Wentz


Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will likely be more expensive than previous Pro models, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.

iphone-14-pro-max-deep-purple-feature-purple.jpg

In a research note this week, Pu predicted the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame, solid-state buttons with haptic feedback from extra Taptic Engines, an A17 Bionic chip, increased RAM, a periscope lens for increased optical zoom on the Pro Max model, and more.

This is the second time that a price increase has been rumored for iPhone 15 Pro models, following an unverified claim on Chinese social media website Weibo in January, but whether Apple finally raises pricing for the devices remains to be seen. In the U.S., the Pro model has started at $999 since the iPhone X was released in 2017, while the Pro Max has started at $1,099 since the iPhone XS Max launched the following year.

Outside of the U.S., Apple has increased the prices of iPhones multiple times in recent years, largely due to foreign currency fluctuations. In the U.K., for example, the iPhone 14 Pro starts at £1,099, compared to £949 for the iPhone 13 Pro.

A price increase in the U.S. is plausible given above-average inflation rates. Apple has managed to keep starting prices unchanged for six straight generations of Pro models, but prices will likely have to increase eventually for the company to maintain its profit margins. It's unclear if the standard iPhone 15 and iPhone 15 Plus would also see a price increase over the iPhone 14 and iPhone 14 Plus, which start at $799 and $899, respectively.

Apple is expected to announce the iPhone 15 series in September as usual. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while over 10 additional features and changes are rumored for the Pro models.

Article Link: iPhone 15 Pro Predicted to See First Price Increase Since iPhone X
I stopped buying the Pro phones a while ago. I don’t even get a new phone every two years anymore usually. Not worth it. Current iPhones are sufficient. Dynamic Island is not worth 1K. I don’t feel like paying $40+ a month on something that is marginally better. All current iPhones are “great”.
 
  • Like
Reactions: rjjacobson
The average person can barely afford food and rent due to inflation, tech companies are firing workers despite record profits, Apple is holding back bonuses on it's employees.

But Tim the bean counter decides now is a good time to increase prices.
Apple is not holding back bonuses. apple is restructuring it's payment systems. And if you don't like the price, don't buy it. Nobody "needs" an iphone and if the market determines the price is not acceptable...then it will be proven that people don't "need" iphones.

For me, an increase of $100, for example, won't deter me from something I will have for a few years.
 
  • Disagree
Reactions: Jimmy_Banks
They know they can get away with price increases because a) smartphones run your entire life now, it's literally an essential item like a wallet or keys and b) everybody trades in their previous gen model for a 300-500 discount, so really the effective price of an iphone is still 799
 
It has increased every year in my country!, and I mean higher than the dollar/peso exchange rate!!
 
If many of them "one persons" would flex their power of "NO" as a group, we'd soon be seeing price DECREASES. Companies want the money more than any of us should want most non-essential products & services. If we could say no as a group, we would re-learn the great(er) power in the other end of the capitalism bargain. Instead, we gripe/whine and then just roll over and pay up, rewarding price increases which tells those who choose to implement them they are doing a great job.
As much as people whine about the prices of the iPhone, it's still a great return on investment given how much use this one device gets over the course of at least a year or several years for many. To many people the device is indispensable.
 
  • Like
Reactions: Allen_Wentz
Sure it is. Every year Apple makes improvements to iPhone and offers them to us. We can choose to buy, or not. What is not to like? ...except of course those that insist on whining about price of a luxury item.
The “improvement/” are not to increase the price, they are to keep us buying again. If no improvements you will not buy at the same price the 1” years old iPhone, wyold
You?.
 
Yes... to a point. There are other smart phones available for much less that can fully cover the most-used functions of iPhone. Yes, those don't run iOS but iOS is not essential to the core functionality of a good phone + iPod + internet device.

For example, while I'm an Apple everything guy, I do NOT own an iPhone... mostly because it + its service fee is much "too expensive" IMO. Instead, I use a cellular iPad mini with buds to also cover my phone + iPod + internet device needs.

That "crazy" option DOES get me full iOS and $25/year 5G cellular service mostly at the expense of being not as pocketable. iPad mini costs much less than iPhone and tends to not get "long in tooth" for much longer than iPhone. My last jump was from iPad Mini 2 to iPad Mini 6. I presume my next "phone" will be iPad Mini 10 or so.

While not for everyone, this all works just fine for my purposes and I don't feel like I'm missing a thing. I'm also not missing much higher prices every 1-3 years, nor much higher prices for cell service, nor forever payments for phone + service on "easy" payment plans.

If there was no such Mini option, Android is only as terrible relative to iOS as Windows is relative to macOS. Most of the world is on Windows and Android, so it must not be as terrible as we Apple people can make it out. So if Apple would go too far, there is tangible competition- as hated/detested as it is while playing in this walled garden- and that competition existing probably at least somewhat polices Apple price hike decisions from getting too far out of hand now.
Funny thing. I am an android refugee who came over because of android security concerns. The ONLY way IOS beats android is (maybe) security. Android is far more flexible and perhaps this makes it not as simple to use as IOS but its much more powerful IMO. And don't get me started with Windows vis-a-vis MacOS. I am very familiar with Windows 7/10/11, various MacOS versions and several Linux distros. IMO Windows 11 beats Linux and MacOS is a distant third. Try it - you may like it!
 
  • Disagree
Reactions: Razorpit
As much as people whine about the prices of the iPhone, it's still a great return on investment given how much use this one device gets over the course of at least a year or several years for many. To many people the device is indispensable.

I understand and agree to a point. However, if the price was $2K or $3K or $5K or $20K or more, the exact same words could be written to rationalize those prices too (after all, what is the monetary value of "indispensable"?).

And that's somewhat my point. We find ways to rationalize ANY price so that we can move ourselves to pay ANY price. In doing so, we encourage Apple (and all other sellers) to RAISE prices... over and over... because they can be pretty confident that we will pay... and/or bend over backwards to find some way to pay... and then invest time encouraging our fellow consumers that they should pay (any price) too.

Seems to me Apple should just go ahead and jump on to $2K per phone, if not $3K or more per phone. After all if a set of VR googles that "nobody wants" and "no use case for" is to be priced at $3K, what is the right price for an "indispensable" Apple product that "everyone" wants above just about all other things? Bring on the $2K. Bring on the $3K. Let's go for $5K!
 
The “improvement/” are not to increase the price, they are to keep us buying again. If no improvements you will not buy at the same price the 1” years old iPhone, wyold
You?.
It seems that you fail to grasp my point that it is all simple choice. Just buy or do not buy, but do not whine about what it costs. Personally I want Apple to make good margins so they can keep investing in improvements like those discussed in the article, and I can keep deciding every year whether or not that year's improvements are cost-effective enough to me to justify upgrading.

I have not always upgraded every year, but if the article's forecast of "a titanium frame, solid-state buttons with haptic feedback from extra Taptic Engines, an A17 Bionic chip, increased RAM, a periscope lens for increased optical zoom on the Pro Max model, and more" is correct, I am willing to pay premium for an iPhone 15 Pro.
 
Last edited:
Meh, never really been enticed by what the Pro has to offer anyway. Always seemed like an overpriced status symbol to me. I'm probably going to hang out with my 13 for another year and a half and see what makes sense for my needs around the time the 16 series comes out.
 
  • Like
Reactions: Hombre53 and JM
Apple has nothing to worry about. $1099 for the Pro buyers is nothing.

That is also $100/36 month=2.77

An extra $2.77 a month ain’t no thang for anyone.

Good job Apple 👏👏👏👏👏

🤣
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.