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DownUnderDan

macrumors 6502
Apr 19, 2018
377
519
Hobart Australia
I love how quickly some of the fan boys on here are ready and waiting to create another landfill with perfectly serviceable iPhones and put themselves into more debt buying a phone (yes phone plans are debt) because their phone can't do photo editing automatically for them or answer a question they could have googled or figured out for themselves. Or more specifically it could, but Apple may not allow it, which is also apparently perfectly ok. Apple marketing must read these comments and wonder to themselves how they got so lucky to deserve these kind of customers. There is no financial debt they aren't happy to step up for. They may never retire, but when they do die on the job, they will have the latest AI iPhone in their hand, which ironically could have told them how silly they were with their money over the years, if they had thought to ask it.
 

aevan

macrumors 601
Feb 5, 2015
4,455
7,092
Serbia
So regular Siri for everyone but iPhone 16 owners, they get Siri AI. It's a new amazing feature exclusive to the iPhone 16 with iOS 18

You know they will do this.

No....? It's just that iPhone 16 might have more AI features on device (some will still be server-side), just like Series 9 Apple Watch, while others will rely on servers more.

M-series Macs and iPads would still have faster neural engines than a phone.
 
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lk400

macrumors 65816
Aug 26, 2012
1,066
648
I fully expect Apple to put major AI features into iOS 18 and then make most of it only available on the iPhone 16, or probably only on the iPhone 16 Pro... because of... stuff 🤓
From reading the article above, I would guess Apple is seeking to do more processing on device, which might need a processor designed for that. It would be a shame if they do limit it to iPhone 16, but maybe more justified than some past decisions.
 

endemize

macrumors member
Mar 8, 2022
98
87
They need to make AI features that are only available on iPhone 16 to incentivise people to upgrade, even if limiting the functions to the latest model is artificial. Because it's intelligent (for Apple's business). Camera upgrades is not enough anymore.
Well if they are going to keep the AI generation on device for privacy then it makes sense to crank up the neural engine. All other AI systems call out to an external service so everything you enter is captured.
 

Pezimak

macrumors 68040
May 1, 2021
3,159
3,511
Just as I thought, the new AI features will be locked to new model iPhones only.
 

Harry Haller

Suspended
Oct 31, 2023
566
1,255
Do people outside these enthusiast forums actually care about the Neural Engine or generative AI? Honest question. I feel like there are more important things they could be working on...
I doubt it.
So about .001%* of the iPhone buying public.
It's the latest marketing magic missile.


*Made up number.
 

Chazak

macrumors 6502
Aug 15, 2022
475
727
They need to make AI features that are only available on iPhone 16 to incentivise people to upgrade, even if limiting the functions to the latest model is artificial. Because it's intelligent (for Apple's business). Camera upgrades is not enough anymore.
A man who, first and foremost, understands Apple is a business and the decisions will be based on what is best for the business and its owners. Refreshing to find on tech websites.
 

Fraserpatty

macrumors 6502
Mar 5, 2015
382
330
A man who, first and foremost, understands Apple is a business and the decisions will be based on what is best for the business and its owners. Refreshing to find on tech websites.
I agree on one hand, and on the other hand, I’m thinking how bad the PR will be if everything is limited to the very newest devices. Especially Siri, who many have suffered with for years. As I’ve said before, limiting that would be a very bad look. And that’s important too.
 
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Chazak

macrumors 6502
Aug 15, 2022
475
727
I agree on one hand, and on the other hand, I’m thinking how bad the PR will be if everything is limited to the very newest devices. Especially Siri, who many have suffered with for years. As I’ve said before, limiting that would be a very bad look. And that’s important too.
No disagreement. I had just wanted to show appreciation the message you put out there. I find so many on tech sites seem to forget Apple and the others are profit driven businesses whose owners come first. Some of the conversations I run across where business or finance os part of the discussion, es[pecially those where people are "advising" Apple on how the business should be run, leave me shaking my head.
 

dampfnudel

macrumors 601
Aug 14, 2010
4,671
2,698
Brooklyn, NY
My guess is A12 devices are getting chopped this year. A13 might be a barebones version of iOS 18. Who knows, we shall see.
Worst case scenario: only iPhones with a 16-core neural engine (iPhone 12 and later) get iOS 18. I think it’s likely the iPhone 11 lineup will get iOS 18, but with Apple you never know. Remember when the iPhone 7 and 7 Plus joined the 6s and 6s Plus.
 

0s and 1s

macrumors 6502a
Mar 7, 2004
602
98
OK, USA
Anything than Siri saying “…mmhmm…” for every other inquiry would be a drastic upgrade to the crap we’re enduring now.
 

Tagbert

macrumors 603
Jun 22, 2011
5,849
6,793
Seattle
Large language models have turned out to be a huge snooze for me. They produce the blandest possible content, with hallucinations and factual errors in almost every output. I’m sure the tech will get better, but for now I find myself rolling my eyes at anything AI-produced. It’s the 2024 equivalent of junk mail.
I’m not sure that Apple will use it for plain generative AI like ChatGPT. It doesn’t really fit with the kinds of things Apple does. They are more likely to use it to enhance and make it easier to use features of their phones and OS.
 

Tagbert

macrumors 603
Jun 22, 2011
5,849
6,793
Seattle
Exactly. I know it powers FaceID, but that's about it.
It’s used a lot for the AI in Photos to identify features like “bicycle” or to identify faces. It also uses the neural engine to identify and copy the main figure in a photo for pasting elsewhere. The new typing suggestions feature uses the neural engine to learn the kinds of words you are likely to type and suggest those. A lot of the AI that Apple already has on the phones uses the neural engines but it is more behind the scenes stuff that they have been calling machine learning instead of using the AI term. I would expect an expansion of these kind of AI in iOS 18.
 

Fraserpatty

macrumors 6502
Mar 5, 2015
382
330
I’m guessing that the iPad Air will be able to use this new AI technology because it is a new product that had the M1 before and probably will have the M2 next month. Hopefully that means that Apple will run the new technology at least on the M2 for the iPad. I don’t have a phone so I don’t know what that would be.
 
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