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Apple marketing around this on the product page and comparison tool is SUPER deceptive.
It's bordering on fraudulent to be honest

PetaPixel covered it

The camera has an “integrated 2x telephoto,” which is a fancy way of saying that Apple digitally converts the 48MP wide camera (26mm f/1.6 equivalent) into a 12MP telephoto (52mm f/1.6 equivalent).

Its one image sensor performs double duty using Apple’s very effective virtual zoom technology.
You do realize it’s the same thing on Pro models? Apple explained it in their launch very clearly when the 48MP sensor first came to the 14 Pro Max. Unless you’re taking a ProRes photo, both the regular version and zoomed in version of a photo will be 12MP anyways (on this phone or other models with the 48MP sensor). Yes you’re not taking a 48MP photo with 2x optical zoom, but with normal mode it’s a true 2x zoom, which is very different from the kind of 2x you get with digital zoom.
 
You do realize it’s the same thing on Pro models? Apple explained it in their launch when the 48MP sensor first came to the 14 Pro Max. Unless you’re taking a ProRes photo, both the regular version and zoomed in version of a photo will be 12MP (on this phone or other models with the 48MP sensor).

I didn't realize that (I don't have one) - and I have a problem with them marketing it that way there too (if they are)

You don't "create" optical zoom with software

We'll probably have to agree to disagree on this one
I find it to be disingenuous marketing
 
That's the problem I have

One does not "create" optical zoom

It's a contradiction in terms
I feel like it’s semantics. The key difference between traditional optical and digital zoom is that optical zoom doesn’t loose out on quality while digital zoom just crops and tries to force details where there is none. In that sense I feel like the term “optical quality zoom” is more than fair because in this case in regular 12MP mode both regular and zoomed in photos are only using details gathered from the sensor. Functionally they are doing the same jobs as a dual 12 MP regular and telephoto lenses would.

But, if you’re shooting in HEIF Max or Raw Max in full 48MP, I would agree with your sentiment because you would effectively have a digital zoom.
 
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I feel like it’s semantics. The key difference between traditional optical and digital zoom is that optical zoom doesn’t loose out on quality while digital zoom just crops and tries to force details where there is none. In that sense I feel like the term “optical quality zoom” is more than fair because in this case both regular and zoomed in photos are only using details gathered from the sensor, even though it might mean regular photos aren’t taking full advantage of all the megapixels unless you’re specifically selecting HEIF Max or Raw Max. Functionally they are doing the same jobs as a dual 12 MP regular and telephoto lenses would.

You've basically explained it well

I maintain that an actual optical zoom lens is a different concept than digital zooming or doing sensor crops and software tweaks

I just think Apple should market it totally different than using the word Optical, which has an understood meaning in photography

Call it "liquid zoom" or "neural zoom" or something
 
You've basically explained it well

I maintain that an actual optical zoom lens is a different concept than digital zooming or doing sensor crops and software tweaks

I just think Apple should market it totally different than using the word Optical, which has an understood meaning in photography

Call it "liquid zoom" or "neural zoom" or something
I agree that they should have have a different name for it. But I don’t think Apple was ever deceptive about this practice. They were openly using the term “optical quality zoom” since they first introduced it people are only now getting angry because they think it was a way to save money on the 16e.

This was how they originally talked about it at the 14 Pro launch (timestamp 1:19:08):
 
They were openly using the term “optical quality zoom” since they first introduced it people are only now getting angry because they think it was a way to save money on the 16e.

I don't like it on the comparison page, where they are using Optical to represent both actual Optical and "other ways of artificially creating optical quality"

That's the part I don't like

They know the term is loaded with positive connotation and they are using it on purpose, rather than be specific and clear about not actually having additional Optical lenses on various devices
 
Meh MagSafe is overrated, but hey whatever works for you. 😄
I strongly disagree. Before MagSafe on iPhones I constantly had problems with pocket lint clogging the charging port. It was a total PITA. After MagSafe my iPhone sticks to a magnetic charger and becomes a night light at night while charging. The 15 Pro and the 16 Pro Max have literally never been plugged in.
 
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A Notch! :D I'm there. Shame USB-C is not at least USB3 5Gb/s, but Tim Apple has to sabotage product lines so they are never "too good"... USB2 in 2025 🤦
 
It does not have iPhone 16 camera. Come on, MacRumors, you guys are pumping out articles before even reading the spec sheet.

The 16e sensor isn't as good as iPhone 16 and likely smaller. For instance, it doesn't have 100% Focus Pixels. This is something iPhone 11 and newer have. This means low light isn't as good as the 16. Kinda disappointing Apple is so penny pinching.

View attachment 2483958
Yeah how dare Apple not make the 16e better than the 16.
 
this new iphone economy release is so bad that I don't even bother reading what it does not have.
 
$599 is not a budget price.

Depends on your budget. Saving $100 per phone in a corporate environment is a no brainer in most cases.

That's the problem I have

One does not "create" optical zoom

We used to call it enlarging in the darkroom.

It's a contradiction in terms

The whole concept of zoom and lens equivalence with smaller sensors has become distorted, IMHO. All you are doing is creating an equivalent FOV, but people somehow think they are getting the same detail as in a real telephoto.

As you point out, all they are doing is playing with the pixels to change the FOV.

I just think Apple should market it totally different than using the word Optical, which has an understood meaning in photography

Call it "liquid zoom" or "neural zoom" or something

Apple Intelligence Zoom

Edit: Typo
 
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We used to call it enlarging in the darkroom.

The whole concept of zoom and lens equivalence with smaller sensors has become distorted, IMHO. All you are doin is creating an equivalent FO, but people somehow think they are getting the same detail as in a real telephoto.

As you point out, all they are doing is playing with the pixels to change the FOV.

Thank you!
You've articulated this much better than I did in my frustrated ramblings about it last night
🙏
 
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A lot of features are missing compared to the normal 16 lineup. I would recommend getting the normal iPhone 16 instead especially since the price is now much higher.
 
Ok I agree but I only use apple cases so either I don’t use an apple case or either I lose magsafe
It should work through a case too. It’s actually intended to be attached to the inside of a non MagSafe case (if it’s smooth inside) to turn it into a MagSafe case (I probably should have mentioned this), but I would think it should be able to be attached directly to a phone and work through the case as well.
This is another magnet adapter from Pop Socket intended to attach directly to a phone. Not sure if this one is strong enough to work through a case though.

If it’s too weak to work through a case, you might also be able to attach it to the outside of a case and still be able to wireless charge.

Can’t say for sure because I don’t have experience with these particular adapters, but I used a Snap grip (grip with magnetic pass through charging) on my SE3 (no case) which allowed me to use my non MagSafe phone with MagSafe accessories, just at slower charging speeds.
 
The 16e lacks many features for it‘s price, missing cam features are the least problem i have with this phone.
 
I suspect that most people who buy the 16e will just point and click and expect to get a good photo with the out of the box settings.

They won’t care about the lack of other lens nor photographic style.

This isn’t disparaging anyone btw.
 
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