Cook is actually an engineer…
But this is beside the point, they clearly have the data that the market does want thinner, lighter devices.
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iPhone 17 Air's Thickness and Price Range Revealed in New Report
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But this is beside the point, they clearly have the data that the market does want thinner, lighter devices.
prepare for a device with a 3 hour battery life
Seems like some of you are shocked by the fact that many people want comfortable phones. Phones are commonly used with one hand, usually some hours a day. So having a thinner device is very nice.
I'd rather see the iPhone mini make a comeback, even if I don't want one; I've heard many other folks ask for the mini.
HobeSoundDarryl
macrumors G5
I agree, this is going to be Apple's first foldable phone.
The iPhone 6+ was 172G and 7.1 MM thick.
The iPhone 14 Pro Max was 240G and 8.3 MM thick.
Assuming this thing really does go back down to an aluminum frame, a single camera and is a full MM thinner than even the 6+, are you really telling me you wouldn’t feel the difference?
I’d imagine it would be around 160G and 6.2 MM thick.
Even the 16+ is still about 40G heavier than that.
It will absolutely be noticeable.
This thing will be about as thick as the last iPod touch, which was shockingly thin and light when it released.
It’s weight will be somewhere in between the third generation SE’s 144G and the standard smaller iPhone 16’s 170G, but given the bigger screen, it will feel even lighter than it is.
The iPhone 14 Pro Max was 240G and 8.3 MM thick.
Assuming this thing really does go back down to an aluminum frame, a single camera and is a full MM thinner than even the 6+, are you really telling me you wouldn’t feel the difference?
I’d imagine it would be around 160G and 6.2 MM thick.
Even the 16+ is still about 40G heavier than that.
It will absolutely be noticeable.
This thing will be about as thick as the last iPod touch, which was shockingly thin and light when it released.
It’s weight will be somewhere in between the third generation SE’s 144G and the standard smaller iPhone 16’s 170G, but given the bigger screen, it will feel even lighter than it is.
HobeSoundDarryl
macrumors G5
...or "build it and they will come" arrogance.
Else what happened with the market data about the car and possibly the Vpro? Until the latter, I thought Apple could can air and fans would buy it and then refuse to breathe "inferior," regular (plasticy/wobbly) air. But one thing that Vpro showed is that even the fans have an "acceptance" limit.
If the battery is good and it has promotion, sign me up. I think the 16P is too thick as it is.
Here’s a question, can you tell the difference between an original iPhone and an iPhone 4?
The 4 was only 2.3MM thinner.
No, I want a simpler camera that doesn't require a bump. Like the one in the 2016 SE (same as the 6s).
That’s another option, I know some people would like it, but I think we will agree that it wouldn’t be successful phone.
You would be surprised how quickly they can move change plans and add things with the resources they have. I’ll put it this way, I’ll be surprised if the next flagship Samsung phone doesn’t have a dedicated physical camera button.
Apple has to repeat all its mistakes every 10 years or so. Repeat G4 Cube in 2013 (13 years). Repeat iPhone 6 bendgate in 2025 (11 years). Expect Butterfly Keyboard 2.0 in the near future.
Did Apple gather this data using the same means as the data that showed the market wanted an iPhone mini or iPhone Plus?
You can’t compare a completely new category like VPro with an iPhone where Apple has decades of data, including some good data points of what *doesn’t* sell (such as the Mini and the Plus).
I am quite happy that Apple is still prepared to experiment with products such as these. Like I did with with the Mini, I’ll gladly put my money where my mouth is and buy this device, especially if it has a 120Hz screen. I don’t care about cameras, and enjoy the tactile elements of good design.
Not like it will be at an expense of the established varieties, so no one loses.
It seems Apple's design team has gotten rather stagnant for the last few years. Minor changes to the design here and there but no new significant changes.
I've posted this before — it's not about thinness, it's about pushing miniaturization technology forward for all use cases. If devices can be smaller without compromise, why not? Sometimes that enables new products, AirPods being an obvious one.
I also prefer the mini but seems like they won't shrink the display width/height, so device depth is the dimension that shrinks.
I also prefer the mini but seems like they won't shrink the display width/height, so device depth is the dimension that shrinks.
HobeSoundDarryl
macrumors G5
Market data is either good or bad. You CAN compare market data for brand new vs. established. There was already plenty of headsets in the market. If Apple has solid market data saying the market wants "thinner" (again) and that's why this is coming, they had solid market data about car and Vpro too.
OR, they run to a "build it and they will come" mentality, believing that only they can imagine what people want to buy instead of involving the buyers in such imaginations enough to influence what they choose to develop.
I'm one of the few around here who is a fan of Vpro, so that's no dig at Vpro. I think it's an incredible crack at where the entire industry is trying to go with folds/rolls/projectors: BIGGER mobile screens. It delivers that without weight scaling with size of screen (or needing darkness for a projected screen). And it delivers ANY size screen on demand at the same physical weight & size.
The observation about it was that if Apple lets market data drive product creation, it can easily be wrong. I don't see many wanting "thinner" until they believe Apple is going to release "thinner" and then I see some wanting "thinner." Of course, I'm not surveying all phone buyers everywhere but basing this on the gathering of passionate fans who seem to live & breathe all things Apple. If this group isn't clamoring for "thinner," I'm doubting average Joe is different in this regard.
I do see abundant wants of flush cameras (so perhaps this "air" should borrow from the original MB Air and try a wedge shape, thick at one end for flush camera and thin at the other end for "thinner" spin at the big reveal? I also see abundant want of "more battery" vs. (what will likely be) less battery in this model in support of "thinner." What I almost universally don't see is calls for "less phone" for "same great price" or more. But "subtraction" certainly does deliver that for Apple. 💰💰💰
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I've said it before and I will say it again...the iPhone Mini is not coming back, no matter how many people cry about it on MR. Let it go.
It's not about thinness or miniaturization of technology. It's about Apple reducing the environmental impact of their products. Apple will tell us how great the iPhone Air will be for the environment as Apple will use less materials to manufacture them and they'll be able to ship them in thinner boxes, both of which will help reduce carbon emissions and use of rare-earth elements.