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Raising prices again doesn’t even make sense. Apple earns way more than enough on every product and pays very little to the people in the production chain.

Also, if the US tariffs spill over to EU I’ll skip iPhone 17 and many more and so should every EU citizen.
Of course it makes sense. Demand barely dips and profits go up.

Will you boycott every company that spreads the tariff globally?

Anyway I’ll see you on the iPhone dispatch date thread.
 
I disagree with you. I don't think the rest of the world should pay because Trump's poor decision making. He should listen more to the right people and less to the wrong people.
That has nothing to do with Apple having to recoup their costs to keep their profit margins high to satisfy investors.
 
The iPhone 15 Pro Max (US$1199) got a base price increase of $100 vs. the 14 Pro Max (US$1099) for example. However, people rationalized it by saying the base storage increased.
I could argue that Apple eliminated the 128GB model... and all other models kept their price...
But I prefer arguing over camera features/functionality ;)
 
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How about bumping the base storage to 256GB along with the $50 price hike?

That would lower their margin. I think they will just have the starting model with 256GB with last year 256GB price. This way they could say the pricing remains unchanged for the same storage.

$1199 Pro Max
$1099 Pro

$899 Air
$899 17

$799 16 256GB

$699 15 256GB

$599 16e 128GB
 
$50? Nah, I bet it will be $100 or more. Doesn’t matter, sky is the limit and the masses will line up for it.
 
Econ professor here.

Nobody likes paying higher prices for iPhones, but here's another perspective:

The base iPhone has had the same $799 MSRP since the iPhone 12 in 2020. (The iPhone 11 started at $699.)

The iPhone Pro has had the same $999 MSRP since the iPhone 11 Pro in 2019. Before that, there were no phones named "iPhone Pro," but the iPhone X (2017) and iPhone XS (2018) were the "Pro" iPhones of their time, and their MSRP's were $999 each.

During all these years, production costs have risen. And you'll remember that the pandemic disrupted supply chains in 2020-2022, and most other goods with semiconductor chips experienced shortages and/or big price increases.

Thanks to inflation, the $999 we paid for the iPhone 16 Pro last year was a lot cheaper in purchasing power terms than the $999 we paid for the iPhone 11 Pro in 2019.

If Apple raises prices of the iPhone 17 models by $50 each, they will still be cheaper in purchasing power terms than the iPhone 12 through iPhone 15 models.
Econ professor is mistaking inflation for salary rise. What matters is how much salary raise you got in the meantime compared to inflation.
In my case it is negative so I have less purchasing power for an iPhone. My guess is that I am not alone.
 
I hope so. It's not fair that everyone has to pay for whatever happens in the US. I am not an American citizen so why should I be affected by what is happening in the US or by Trump's decisions. American citizens voted for Trump so their internal affairs problems should stay within the US borders.

I don't think we Europeans should be dragged into US problems and inflation because of the American President poor decision making. America voted for him so they should pay for their own inflation.

I disagree with you. I don't think the rest of the world should pay because Trump's poor decision making. He should listen more to the right people and less to the wrong people.
Don’t buy a product from an American company that cares more about the American market than yours then. There are plenty of Chinese companies out there making phones that will not be increasing their prices.
 
Will be interesting how the European press will report about the price hike. Depending on how they justify it, the masses may react completely unexpected for Apple... ¯\_(シ)_/¯
 
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Will be interesting how the European press will report about the price hike. Depending on how they justify it, the masses may react completely unexpected for Apple... ¯\_(シ)_/¯
But we know the masses won’t though. They never do.
 
“The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.”

In other words, this is how they will try to justify price rises to the rest of the world too.
Tim’s logic: why waste an opportunity to increase the price globally.
 
So why should I subsidize Trump's voters by paying more?
Your alternatives right now are to keep your current phone and sit out this economic period, or buy an Android phone, whose maker potentially also is increasing prices, but just doesn't have the same media attention drawn to it.

I'm not averse to your argument. For other things, like food, you could avoid some of this by committing to buying from local producers and not large international companies, especially ones with US ownership. I have read of many Canadians intending to do this, for example. We might hear a lot more from Brazil very soon, too.
 
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