iPhone 17 Models May See $50 Price Hike, Says Jefferies

[Hammerd]

How about bumping the base storage to 256GB along with the $50 price hike?

Man, they have to do it.
Actually storage is getting cheaper every year. It’s beyond ridiculous they still use 128GB chips especially for Pro models.

Apple better CUT down on its ludicrous margins or they will loose customers. The Pay more get less, and 0 innovations had their image tarnished and people looking elsewhere

 

[Deacon-Blues]

If they really do raise prices I’ll probably make the switch. I can get a Samsung S25+ for $999. That is an excellent phone and the price seems increasingly reasonable.

 

[SebCohen]

No one really likes paying more for things but technology items like iPhones are not immune to inflation and inflationary pressures forever. The flagship iPhone (X = Pro) has not had a price change in the U.S. yet in 7+ years, despite all the worldwide inflation. We can go further back in time. The original iPhone was $500 ($750 in 2025 USD). You can buy an iPhone 16e for less than that, adjusting for inflation, which means there are still relatively less expensive options than the original iPhone. That's not a bad situation for consumers.

Apple has effectively lowered prices, which benefits consumers, while maintaining hardware profit margins (always a goal for Apple since it started as a company), which benefits investors and provided the capital to do things like develop Apple Silicon and more.

Considering nearly everyone leases or is on a payment plan, they could double the price and people would still buy it.

The general public has no idea how much things really cost. A $30,000 car loan ends up being nearly double after interest. Same with houses, etc etc.

People are using BNPL for groceries and televisions.

Americans only mind you.

 

[CouldBeWorse]

15% of $1000 is $150

Tariffs aren’t charged on the retail price, they’re charged of the cost on import.

 

[ultratiem]

it’s no wonder this world is on fire. Half the comments are justifying a price hike with insanity at the helm and ignorance on co-pilot. “Well, things need to go up.” Well… do they? Ask yourself, do they? Really?

Not to mention the level of understanding is plateaued by “inflation” and “price vs demand.” Childlike metrics that don’t really apply to modern corporations. Corporations that have so much control they can change governments and even laws (Apple got a ton of news laws passed to set up manufacturing in India).

We are now at the level of corporations having more power than governments.

But yes, it’s inflation. No wait, it’s the tariffs on metal. Yeah, that’s it.

 

[roncron]

Econ professor is mistaking inflation for salary rise. What matters is how much salary raise you got in the meantime compared to inflation.
In my case it is negative so I have less purchasing power for an iPhone. My guess is that I am not alone.

Excellent point, and you are definitely not alone.

But the average person's inflation-adjusted weekly earnings have continued an upward trend, except for the pandemic related labor-market disruption in 2020-2022.

Apple surely pays attention to consumer incomes and inflation. But what impacts them more directly is costs, and costs have been rising in the last five years.

So Apple's dilemma is raise prices and sell fewer units. Or don't raise prices and earn lower profits in the face of rising costs.