Scammers have always existed..it's only a problem when people believe them. And it becomes a disaster if governments and businesses believe them.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
iPhone 17 Prices Could Go Up as Soon as This Month
- Thread starter MacRumors
- Start date
- Sort by reaction score
Scammers have always existed..it's only a problem when people believe them. And it becomes a disaster if governments and businesses believe them.
tkermit
macrumors 68040
lol, I guess it’s true what they say. The winners in any category will be the ones who spend the most tokens
The ‘AI Gods’ Spending As Much As They Can On AI Tokens
At companies including Meta, Nvidia and Databricks, engineers are celebrated the more they spend to use AI. “This is easy money,” Meta CTO Andrew Bosworth said. “No limit.”
www.forbes.com
everlast3434
macrumors 6502a
Supposedly the majority of people are already against ai in general, I have a feeling that what is coming with price increases due to ai (and already being felt from other companies such as Dell, etc) will just turn more people against ai even harder.
1BadManVan
macrumors 68040
The designs are in house but they are still outsourced to be made.
Wow. This has been said 20 times already. You just copy and paste?
Blackstick
macrumors 68000
Yeah, one that will let me pay off my mortgage a dozen years sooner. Ideally. It helps immensely to have foundational knowledge in the subject area, and to test any code it spits out for the expected outcome… but yeah, more often than not it’s utterly sufficient for the purpose.
littlepud
macrumors 6502a
Price increase now is probably better marketing position than price increase in September. That way the increase is perceived to be associated to rising input costs rather than being associated to the new model. Apple can come out and say “iPhone 18 Pro and Max at the same price as iPhone 17 Pro and Max (post increase). “
CDPlayer
Suspended
Read in Tim Cook’s voice for a little humour 😉 :
At Apple, we’re working tirelessly to ensure the best devices are always available and now our award winning iPhones are even better with bolder prices. For twenty percentage more, you can have the same powerful iPhone right now. We’ve made trading your older devices even easier with a forty percent reduction across all iPhone trade-in values! We know you’re gonna love it!
At Apple, we’re working tirelessly to ensure the best devices are always available and now our award winning iPhones are even better with bolder prices. For twenty percentage more, you can have the same powerful iPhone right now. We’ve made trading your older devices even easier with a forty percent reduction across all iPhone trade-in values! We know you’re gonna love it!
Last edited:
ThisIsMike
macrumors 6502
I 100% agree. I actually did warn a couple family members if they want to upgrade they should do it now. Apple has raised prices on their products without any warning in other countries to counter runaway inflation and this situation is no different. There’s been a seismic shift in costs, and Apple will have to address it.
That’s not to say that Apple couldn’t wait until the next generation of devices, but I think in this case they may not feel they have the luxury of waiting any longer.
But honestly, Tim Cook’s comment is the biggest red flag. He’s telegraphing it. Apple never discusses this stuff. If he’s said it, he’s basically saying, move fast, because prices are going up. He’s actually giving U.S. consumers a heads up, which they don’t typically do. Consider it a courtesy. lol or be offended that Apple feels it necessary to have such high margins, which is certainly valid as well.
That’s not to say that Apple couldn’t wait until the next generation of devices, but I think in this case they may not feel they have the luxury of waiting any longer.
But honestly, Tim Cook’s comment is the biggest red flag. He’s telegraphing it. Apple never discusses this stuff. If he’s said it, he’s basically saying, move fast, because prices are going up. He’s actually giving U.S. consumers a heads up, which they don’t typically do. Consider it a courtesy. lol or be offended that Apple feels it necessary to have such high margins, which is certainly valid as well.
Last edited:
jonnyb098
macrumors 601
For better or worse, your average consumer won’t care until these phones get to $5000. Everyone rents their phone now on payment plans. A $200 price increase is roughly an extra $8/month more.
JosephAW
macrumors 604
Soon the cheapest iPhone will probably be $999 , this is the new normal and our gift from Mister Cook as he is exiting.
Looks like future iPhone purchases for most of us will be in the preowned market.
We missed the days of the $500 iPhone.
If storage is so expensive for the desktop then offer an option to have zero storage on the purchase, especially on the mini products. 😵
Looks like future iPhone purchases for most of us will be in the preowned market.
We missed the days of the $500 iPhone.
If storage is so expensive for the desktop then offer an option to have zero storage on the purchase, especially on the mini products. 😵
It’s darkly funny a month ago Apple was perfectly positioned to skate through this AI fuelled economic crisis. They had enough distance to avoid taking too much blame, and could pick the winner off the scrap heap after the bubble pops.
They waited til the backlash had reached a fever pitch, people protesting data centers, prices rising worldwide… then spent WWDC giving AI a big sloppy kiss.
A+ planning and foresight all around.
They waited til the backlash had reached a fever pitch, people protesting data centers, prices rising worldwide… then spent WWDC giving AI a big sloppy kiss.
A+ planning and foresight all around.
Setting the scene for iPhone Fold/Ultra/Whatever ... upcoming rise of Pro prices will minimize the gap to the new toplist iPhone.
If RAM prices would cause them already pain, they would have done this before. 😉
If RAM prices would cause them already pain, they would have done this before. 😉
JosephAW
macrumors 604
It’s hard to believe but someday there will be such a glut of memory storage on the market that the whole thing will collapse. Think Apple will pass that along to us? Probably not. 😵
dumastudetto
macrumors 603
They have existing supply agreements in place at a fixed price. Those agreements are now winding down, and Apple is having to negotiate new deals around current market prices. They did a deal in South Korea a couple months ago that was 100% more expensive than the prior agreement. Not only that, it is reported they could only secure terms for 6 months because suppliers (Samsung and SK Hynix) expected prices to continue soaring.
This price pressure is unprecedented and Apple can no longer lean on market power of being the biggest buyer. Demand heavily exceeds supply and Apple is just another customer at this point.
dumastudetto
macrumors 603
What’s worse is Apple plans to send out massive teams door to door to extract $100 from every current owner of an iPhone 17! Lock your doors, folks!
Last edited:
After giving it some thought and looking at other people's perspectives, I'm starting to think it has nothing to do with money in the short term.
Yes, I will stand by my comment that Apple has more money than god and that they could afford to absorb these costs indefinately.
But that's not the case.
Apple are in a position where if they don't rise prices soon, they will see their profits reduce (not good business)
Now with this in mind Apple have a choice (using 17 pro base model as an exmaple)
1. Apple could increase the iphones by lets say $100 to help address the price hike due to the shortages now. Making the new price $1200 and then release the 18 pro starting at that same price.
2. They could wait out the issue for 3 months until the 18 is announced and then add the increase there.
With this in mind, Tim is being very smart about this by potentially using his last months as CEO to be the voluntary scapegoat for what will be a very unpopular decision with customers.
Something Turnus shouldn't have to deal with during his first month as the new CEO.
Tim can make the decision and vanish into the board room, leaving Turnus the guy who didn't put the prices up be the new public face of the company.
The only way this theory doesn't work is if Apple bump the prices up now using the example of $1,100 to $1,200 then in September bump it up again to $1,300.
I don't think it's about the money, it's about making an inevitable decision and the best and most stratigic time.
spartan1967
macrumors 6502a
CDPlayer
Suspended
I loathe AI. It’s all trained on data without paying authors or artists or scientists or anyone for their work while making billionaire technocrats like Scam Altman, Elon Musk, Peter Thiel, etc richer as they race to control the algorithms used by companies for mass layoffs and insurance denials. Altman alone was given a billion dollar loan to order memory for as yet unbuilt data centers.
What exactly is it doing for us that makes our lives better? Using Siri to create appointments and turning on your lights? Making AI generated memes? Why are people creating local LLM’s? Does this make the average consumer’s devices faster? Maybe it’ll help find cheaper gas and groceries, create CV’s for job searches, apply for loans and financial assistance.
People don’t understand just how bad things are as the middle and upper middle classes are disappearing with mass layoffs as companies increase prices while raking in record profits. With AI being used for price gauging based on consumers economic status and buying history, etc, something lawmakers are quickly trying to address, we’re already experiencing the ramifications. AI is simply complex algorithms with access to all our personal data using massive resources to enrich corporations. That’s it, that’s all it is. Whatever good it may serve won’t happen as it’s a weapon in the wrong hands esp without regulations and oversight.