Like the SE to E
Pro Max to Ultra = higher price tag.
Not surprising with the economic climate and whatnot, but they can also say they didn’t raise prices - just introduced a new model.
Will they match Samsung’s Ultra and include a mini Apple Pencil? Extraordinarily unlikely, but would be interesting.
Although the iPhone lineup continues to really fracture and segment. We went from one model, to two models to now potentially 5 different models over the years?
iPhone 16/17e
iPhone 17
iPhone 17 Air
iPhone 17 Pro
iPhone 17 Ultra
I get it because this is how their Mac’s and iPads are, but man, that’s a lot of SKU’s.