I was forced to upgrade from my trusty 12 Pro to a 15 Pro Max last summer, but this "upgrade" and the latest reports of the future iPhone roadmap, only confirm what I've thought for a long time.
There's only ever been 2 "wow" moments since the original iPhone launch. The iPhone 4 and the X. Not surprisingly they represented significant aesthetic and technology design leaps. Everything in between and since has all been about incremental updates. Tweaks for the sake of tweaks, camera bumps (in both senses of the word) all designed with the purpose of milking insane profits and keeping shareholders happy (and the CEO at the helm, immune from his failings everywhere else), whilst gimping older hardware for new software that nobody really wants or even asked for (I'm looking at you "Apple Intelligence").
Not to mention the rounded edges, the chamfered edges, the squared edges, rinse and repeat every few years. And of course, the perennial camera array design shape. This is not evolution, folks. Then there's the thinly-veiled cost-cutting disguised as "premium" material evolution. Aluminium, glass, stainless steel, titanium, aluminium again. Make your mind up. Likewise, the ongoing display size queenery and product line fragmentation with Max's, Plus's, Pro's and Mini's (RIP), almost as laughable as the iPad family. Almost. The 17 "Air" isn't with us yet.
See, I no longer think of iPhones as a representation of the cutting edge of technology. I just see them as a necessary domestic appliance with the same accompanying excitement. There to do a purely functional job for as long as possible until out of warranty, whereupon they become inconveniently and slowly dysfunctional (no matter how many battery replacements you subject them to). And so just like my Bosch washing machine or Siemens fridge-freezer, or even the Polestar EV I had the displeasure of steering (I couldn't really describe the experience as 'driving') as a courtesy car a few weeks ago), imbued with as much heart and soul as one of Tim "Defibrillator" Cook's presentations.
"We think y'all gonna love this latest iPhone.". Yeah, no.
To quote Colin Farrell's bored character In Bruges "if I'd grown up on a farm and was retarded, maybe (it'd impress me)...but I didn't, and so it doesn't."