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Tell him yourself. Tcook@apple.com

Again, I’m not sure Mr. Cook is aligned with your expertise. Please contact him with relevant suggestions.

Why do I have the feeling apple is ahead of the curve with this, and it’s not as simplified as MR posters make it seem.
Maybe you’re stuck in Apple’s walled garden and haven’t noticed what’s going on outside?

Mr cook won’t be that much longer at Apple. He’s more busy penny counting than he’s with compelling products.

Can you point out in what way Apple is ahead of the curve? Educate me with some convincing facts.
 
Maybe you’re stuck in Apple’s walled garden and haven’t noticed what’s going on outside?
But I’m good with that. I know that was said as a pejorative but I vote with my $$$.
Mr cook won’t be that much longer at Apple. He’s more busy penny counting than he’s with compelling products.
At least 5 more years. All else being equal.
Can you point out in what way Apple is ahead of the curve? Educate me with some convincing facts.
There are no facts at play here. Purely subjective. All opinions. It’s the Samsung has a feature better than apples but apple has a better ecosystem argument all over again.
 
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🥳🤣🤣Wow, there's only so much you can do to a phone, why do these things keep making headlines? Do people really care? If you find this thrilling you might need help.
My fellow "iPhone camera design club" members are going to be very upset that you said this. We meet every day to discuss the design and its all we live for
 
Maybe you’re stuck in Apple’s walled garden and haven’t noticed what’s going on outside?

Mr cook won’t be that much longer at Apple. He’s more busy penny counting than he’s with compelling products.

Can you point out in what way Apple is ahead of the curve? Educate me with some convincing facts.
It is impossible for Apple to be ahead of the curve with implementation due to the sheer number of devices they sell. You can't have cutting edge technology and move it in that magnitude of numbers. It isn't even possible for them to get supplied cutting edge components in the numbers that they need.
 
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It is impossible for Apple to be ahead of the curve with implementation due to the sheer number of devices they sell. You can't have cutting edge technology and move it in that magnitude of numbers. It isn't even possible for them to get supplied cutting edge components in the numbers that they need.
Others manage to do so. Huawei, oppo, xiaomi, Samsung (to name a few). So it’s definitely possible for Apple. It’s not only the hardware, but the software is getting pale to the others as well.
 
For Spatial Video, the phone is held in landscape, meaning when it is held in portrait, two of the lenses (at least) need to be stacked vertically on top of each other (so that in landscape they work as “eyes” next to each other.) That’s why it wouldn’t work to have them straight across the top of the phone.

OR... Apple could finally address the issue of people shooting video while holding the phone in portrait by making it so that that can shoot landscape too... perhaps leading to an end of endless videos that are shot tall & "skinny" instead of hoping many millions of people will eventually learn to rotate the phone if they want screen-filling video?

A simple popup could allow people to set their preference of portrait vs. landscape capture... so that those who actually want a tall & skinny result could still shoot that way too.
 
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Others manage to do so. Huawei, oppo, xiaomi, Samsung (to name a few). So it’s definitely possible for Apple. It’s not only the hardware, but the software is getting pale to the others as well.
Well no. The “android” manufacturers update their flagship and that’s it. Apple sells more phones in their price point than any one manufacturer and it updates Mac, iPad and iPhone along with other hardware.

So disagree with the above.
 
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"new aesthetic standard"
Oh, you mean the wart that makes the phone wobble? 🤣
Still cannot believe Apple cannot make it look better than that.
The wobbling is the biggest problem I have with my iPhone. I don't want the bump at all, but if it could be horizontal at least it wouldn't wobble. It's not even about looks for me, it's about functionality.
 
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What possible difference does this make to anyone? Why should anyone care whether it is triangular, an elongated oval or whatever other shape?
 
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Well no. The “android” manufacturers update their flagship and that’s it. Apple sells more phones in their price point than any one manufacturer and it updates Mac, iPad and iPhone along with other hardware.

So disagree with the above.
The others currently have same ecosystem if not better than Apples offerings. Your assumptions are from the past and those same old assumptions is what Timmy is milking on.
 
It’s likely safe to assume that the 15 pro, 16 pro and 17 pro iPhones form part of a 3-year cycle (similar to the iPhone 12, 13 and 14 pro models), and there didn’t be any major changes to the design and form factor of the 17 pro.
It feels more like a 6-year cycle when it comes to the design. I guess we’ll have to wait for iPhone XX for a significant design change?
 
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My fellow "iPhone camera design club" members are going to be very upset that you said this. We meet every day to discuss the design and its all we live for

I can attest to this, I bring the coffee and donuts everyday, but since Apple hasn’t changed the design in so long, we have all gotten a little out of shape.

IMG_4122.jpeg
 
The others currently have same ecosystem if not better than Apples offerings. Your assumptions are from the past and those same old assumptions is what Timmy is milking on.
This is correct. Notification interactions, Modes and Routines, there's just so much to like about how well Android surfaces helpful ways to work with apps without opening them. And it gets regularly updated with little tweaks Apple would hold until a major iOS revision. My S24 Ultra (when compared with my 16 PM) makes my iPhone feel stubborn and slow, smokes it in every way. I get that part of it is iOS taking its own time, perhaps part of that is if all iPhones take the same amount of time it's an equalizer so newer and older phones largely feel the same. But considering a huge overhaul for One UI is coming January ill continue to reach more for the Galaxy. Apple is really slipping. It used to be no contest, but it was also their game to lose. Between worsening software quality and features of questionable utility, along with a design that is unchanged since the 11 or 12... Sigh. I really want Apple to be better but they are chasing features less than 1% of their users will try more than once. And that damn camera control button, so unconsidered that now they have to build a software control to prevent accidental presses. Just what?!
 
A previous page had a mockup of a solution to thicken the top part and make the cameras flush. That would look cool

Very cool design, but I’m struggling to imagine how cases would need to be designed to not make the phone too bulky or leave the upper lip too exposed?
 
I was forced to upgrade from my trusty 12 Pro to a 15 Pro Max last summer, but this "upgrade" and the latest reports of the future iPhone roadmap, only confirm what I've thought for a long time.

There's only ever been 2 "wow" moments since the original iPhone launch. The iPhone 4 and the X. Not surprisingly they represented significant aesthetic and technology design leaps. Everything in between and since has all been about incremental updates. Tweaks for the sake of tweaks, camera bumps (in both senses of the word) all designed with the purpose of milking insane profits and keeping shareholders happy (and the CEO at the helm, immune from his failings everywhere else), whilst gimping older hardware for new software that nobody really wants or even asked for (I'm looking at you "Apple Intelligence").

Not to mention the rounded edges, the chamfered edges, the squared edges, rinse and repeat every few years. And of course, the perennial camera array design shape. This is not evolution, folks. Then there's the thinly-veiled cost-cutting disguised as "premium" material evolution. Aluminium, glass, stainless steel, titanium, aluminium again. Make your mind up. Likewise, the ongoing display size queenery and product line fragmentation with Max's, Plus's, Pro's and Mini's (RIP), almost as laughable as the iPad family. Almost. The 17 "Air" isn't with us yet.

See, I no longer think of iPhones as a representation of the cutting edge of technology. I just see them as a necessary domestic appliance with the same accompanying excitement. There to do a purely functional job for as long as possible until out of warranty, whereupon they become inconveniently and slowly dysfunctional (no matter how many battery replacements you subject them to). And so just like my Bosch washing machine or Siemens fridge-freezer, or even the Polestar EV I had the displeasure of steering (I couldn't really describe the experience as 'driving') as a courtesy car a few weeks ago), imbued with as much heart and soul as one of Tim "Defibrillator" Cook's presentations.

"We think y'all gonna love this latest iPhone.". Yeah, no.

To quote Colin Farrell's bored character In Bruges "if I'd grown up on a farm and was retarded, maybe (it'd impress me)...but I didn't, and so it doesn't."


QFT. Really an excellent post. All points so spot on. Even the writing style...it's all good.

Thanks for the good read.
 
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Very cool design, but I’m struggling to imagine how cases would need to be designed to not make the phone too bulky or leave the upper lip too exposed?
I had a case and a phone very close to this shape. Some old moto droid X pos. It's not an issue. Lordy was that phone trash. Luckily work now hands out iPhones.
 
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