3 weeks ago, I allocated funds to purchase 3 new apple devices. Was waiting until the September/October time frame to make the purchase.
With the new Apple price gouging, the money I set aside for 3 devices will only buy 2 devices now. Flip the script - the money that Apple now requires from me to buy those 3 devices… with this greater amount of money I could go back 3 weeks ago and buy 4 Apple devices.
I said a year ago on this site (to harsh reproach from J-somebody) that Apple should have purchased Intel when it could have been bought for pennies. They then should have updated the foundries to produce cpu chips, gpu chips, RAM chips, storage chips, modem chips, Bluetooth chips and other sensor chips.
That purchase and the facility updates would have cost them a few billion. But in the long term it would have saved money, created a strategic buffer, and proven profitable in many ways. It would have insulated them from any global RAM supply shortage and from opportunistic 3rd party chip producers… Would have protected Apple against the likely action China will take regarding Taiwan… would have protected Apple’s product planning / feature & content strategy… would have protected customers from price gouging due to supply shortages…. And would have won new customers to Apple because the company could have retained reasonable price structures if not lowered prices while others are forced to do price increases.
What good is it to hoard cash and not buy that which can strengthen your competitive position when the acquisition price is a ridiculously cheap bargain?