Further to my last post, just received this from O2 Ireland by email:
*snip*
P.S. If you already have an iPhone, I strongly recommend you download the latest software OS 3.0 from your iTunes. Its free and available from 6pm tonight (June 17th).
This will allow you to do some new stuff - such as 'cut, copy and paste', 'spotlight search' and a lot more. If you have a 3G iPhone, it will allow you start sending picture messages (MMS).
*snip*
!!!!Starts countdown!!!
That would make sense if it's gonna be released at 1 EST. Not long for us then!