I don't know/remember hearing how things were at Apple stores last year, but when I purchased mine from ATT at launch last year, it took a solid 30 minutes to CHECKOUT. Something to do with ATT's entire system being online. They were actually going through a web browser! The idea that it was good last year (as far as I know) is crap. I would expect that ATT has learned at least a little bit and have upgraded their servers. I wouldn't expect it to take any longer than last year (at launch) even with activation, but then ATT has let me down before...
well I got mine at an ATT store as well but it wasnt busy or packed because not a lot of people where buying them in my area which is odd because I live in Windermere.....but my whole process only took 20 mins and sales dude offered to activate it for me. He then even went as far to introduce me to the iphone ringtone maker so I could make my own tones.....say what yall want about those ATT Reps but I always seem to find the nice ones.