correct...and if you have AT&T with a non-iPhone...the apple employee will have the customer call 611 and talk with AT&T to see if they are eligible for the subsidized price...since AT&T is really paying for that price. If AT&T denies your account for a new iPhone Apple can't do anything about it.
1. Will 611 be even available with the number of calls it will get that day.
2. so customer will call 611 while in line and have Apple employee talk with 611. If 611 says OK, then you're golden or else fork over the extra 100/200 buck.