Apple will need to outdo itself in matters of Quality Assurance and quality of materials/assembly. Cell phones lead tough lives! They fall and crash on the floor, they get wet, scratched and pressed, they go through thousands of keystrokes... Phones are not iPods -- they are heavy duty tools for most busy people in big, rough cities.
Apple, I hope, will spare us Macbook-type defects, scratch-prone materials, flickering screens, whines and the like. True, most cell phones in the market suck in the quality department, anyway. But Apple will have more to lose than your average phone maker if quality does not turn out to be highly consistent.
It's up to them: They really have the potential to release the best phone ever.
Apple, I hope, will spare us Macbook-type defects, scratch-prone materials, flickering screens, whines and the like. True, most cell phones in the market suck in the quality department, anyway. But Apple will have more to lose than your average phone maker if quality does not turn out to be highly consistent.
It's up to them: They really have the potential to release the best phone ever.