Does anybody else think that this situation has become ludicrous for customers? Many people have been unsuccessful to find a flawless iPhone out of the box even though it should be the standard, not a lucky incident. Advertising great finish is misleading if the product looks used out of the box. Even if you're one of the few lucky to get a truly cosmetically flawless sample you will probably find your phone scratches too easily in ordinary everyday use. Of course you can put a protective case on it, but then the phone is no longer that thin or good looking which are important factors in cell phones these days.
The question is that why do people put up with this? Many other companies would be boycotted for trying to sell customers second grade quality with premium price. They are not even admitting the problem that is obvious, but rather telling people to deal with it. Apple should be apologizing for their quality control problems, but it looks like it's the customers that are apologetic just because they'd like their new phones to be flawless. Instead of customers being the problem, could it be that Apple's manufacturing tolerances are perhaps too loose? Or that they chose the wrong material for this iPhone?
It isn't good customer service to be able to pick the least cosmetically damaged iPhone if they all are flawed. And it's not fair for the customers to have to spend their precious time in order to find a phone without any defects out of the box. Everyone should demand quality, particularly if the company advertises their products to be top notch in that department.