People mocked those camping outside Apple stores (stupidly early mind), turns out they done the right thing because they'll be first to get their hands on the 5S.
Although saying that I'm writing off the 5C & 5S this year. Hardly any improvements. The iPhone 5 has been killed off after a year because it clearly hasn't lived up to the hype Apple likes to build, I fear the same this year with the 5S.
I notice people on the forum are already saying their waiting for iPhone 6. A few years ago, no one would be thinking about waiting, they'd all be rushing out to get the latest one. How the 5C got the greenlight, I won't ever know.
Um a "few" years ago Apple was "selling" 10 million iPhones a YEAR. In case you missed the memo - last Tuesday they said they sold the 700th million iOS device..
I think the company has grown a bit.. No?!
And I think the "pool" of contract expirations has grown with the variants in iPhone models...
This is the year the 4s people's contracts expire....that pool is HUGE...
It's a no-brainer that these "incremental" upgrades are targeted AT THAT POOL of customers...
Um one other point many of you miss. iOS 7... This will be THE FIRST iPhone launch with an all new operating system... I'm a 5 owner and I've had it for months (iOS) it's super fast and a big update. People will love it... I'll still be in line next Friday for my 5s.. Can't wait