You're absolutely incorrect. That is, unless Apple has changed how they report sold. Apple has always counted a sale to be sale to an individual and ultimate user. This was Jobs original argument with record labels, who thought their customers were the retail stores; Apple and Jobs changed all that. Except for Apple, the Samsungs, HPs, Microsofts of the world continue to count shipments to retailers as sales.
Apple does not count shipments to Best Buy, Walmart, AT&T, Verizon stores as sales. A sale for Apple occurs only when the Best Buys of the world actually make a sale to a customer.
I'm not sure that is correct. But does it even matter? It's not like retailers have a bunch of unsold phones sitting in a back stockroom somewhere.