This is probably the first phone from Apple that is a genuine step backwards. It has all of what is not needed or wanted and none of what is. Screen Size: The iPhone 5 was already a step up in screen size and there is now the iPhone 6 Plus for those that need a PDA to call a phone. The bump in screen size for iPhone 6 is not only not wanted by people who are perfectly content with a phone that fits in their front pocket but also a waste of money that could have gone towards other features like 32gb of storage for the base model. Further it now feels completely awkward to hold in one hand. Storage: 16gigs of storage for $199? Way to make your phone feel cheap Apple (3yrs ago this was the base storage for the iPhone 5). As the size of iOS grows along with the size of the apps that use it (not to mention space for music and photos), 16gigs really shortchanges your users the "better experience" Apple is claims to offer. Of course the pricing structure is such to not simply nudge users towards spending $100 more for 64gigs of storage but make it almost mandatory for any semi-knowledgeable user. This of course sours the experience of buying a new phone. Design: Rounded bulbous edges, protruding camera and rubbery inserts? Is this phone meant to float or something? This is a far cry from the tapered edges of an iMac or the streamlined purity the metal band around the iPhone 4/5 offered. Is a marginally better camera really worth breaking the form? People take pictures with their phone, sure. Do they weigh a marginal spec bump as the reason to buy or not buy, I certainly don't, but that 16gig storage thing - absolutely. NFC: Maybe this is a selling point in other countries. In the US most people remain indifferent. There is probably more excitement from people about emojis and custom keyboards than anything dealing with NFC. So what are the selling points of this phone? It has a new chip, the A8, which of course every year's phone has, and it has a motion chip. Ok that's nice. So how does my day-to-day experience benefit from this new iPhone? Well it won't fit in a front pocket, I'll probably drop it more because of the awkward size, it doesn't lay flat on a table because of the new pimple-cam, it handicaps itself with small storage, and it looks like a metal biscuit. Is it worth an upgrade? Not at all.