I'm going to tell you a story.
A very beefy but handsome bouncer guards the entrance of one of the most famous clubs. Everyone wants to get in, and he chooses who does or not. It wasn't always the case, when the club started it barely attracted some erudites with a sharp knowledge of music.
But the club owner refused to give in crappy commercial music and continued to build the club's reputation based on sharp line-ups, quality sound system, an overall effort to light and decoration and welcoming at the door, thus making his initial knowledgable customers spread the word of mouth, eventually attracting more and more people.
One day, at the apex of the club's success, the owner dies. So the owner changes, it could have been the artistic director who had a vision, but the creditors of the club chose the guy in charge of alcohol stocks instead. But the club sees it a good opportunity to build on its legacy anyway, and they use the image of their owner and the club he build to continue steadily attracting more customers, putting posters and flyers into knew neighbourhoods to attract other customers.
The problem is that the new owner doesn't have the vision, so the quality in music start declining, the decoration and lighting start being badly done, the price of the drink start to skyrocket, and the bouncer becomes more and more rude. So has it happens with any otherwise successful club, the initial trendsetting start avoiding the club, being replace by younger and younger and less and less informed or influential people, until they hit rock bottom with a nouveau riche or kardashian type couch potatoes and young hipsters clientele.
The club is still full from the outside, prices continue to climb, the music gets even crappier, and the bouncer more and more rude basing is decision on appearance of wealth based on poor fashion culture, while the creditors continue to get their money and ask for more and more.
But then little by little, even couch potatos and latecomers, because they are followers, end up getting bored, start questioning the point or price of the club, and on a short but extended enough period of time the club with no vision or feedback, ends up cumulate poor line-ups. So the clientele suddenly start hearing the original trendsetter about the actual crappy quality of the club, and other alternative cool places, and start going away in flocks, with nobody to replace them since they were the lowest range of customers you could get.
One following day, one of the old clientele guy comes by. He's wearing tongs and shorts, and like all V.I.Ps he gets straight to the door because he knows the thing. But the bouncer, being as stupid as his door, refuses him the entrance. The guy responds "you should let me enter I have money". The bouncer says get the f*** off. The guy says "well you shouldn't say that, you don't know who I am". The bouncer insults hime again. The guy says "fine" and goes away.
The next day, the bouncer goes to work, start getting in position. When he suddenly sees the guy from the other night get out the owner's office. So the bouncer goes on asking what he is doing here to which the guy says "well, as you might not know, I used to be the friend of the original club owner, knew his vision, and with it I built a night empire that made me more influential and wealthy that anybody one the scene. And know to complete my own vision across all these clubs, labels and neighbours I invested in, I just bought your club with an offer the couldn't refuse, you're fired, and don't expect to be able to work in any other club".
This, is a true story. So of course all exact detailed might not match the situation of Apple. But people who are not hypocritical will get the point, or at least some senses and informations that are often overlooked in the current situation.
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