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Considering how greedy Apple is it might make sense to only offer 2 models; an 8 gig phone and a 128 gig phone for $200-$300 more. Tim & company will be raking the cash in. Plus the shareholders will be happy, which apparently is all that counts.

Precisely.

That is the logic that Schiller is using. Hell, let's make it 4GB for all the fuddy-duddies that don't use the App Store or take photos or videos. Even more profit for Apple, then.
 
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(None of this is addressed at you, just commenting on the overall :) )
Unfortunately, it's a business decision, but based on MONEY, not that there isn't enough NAND. If it were the latter, they are shooting themselves in the foot by forcing people to buy 64 when they only need and want 32. It is ALL ABOUT MONEY with Apple. You'll hear everyone on this forum complain about the big Telcos making money, but no one cares about Apple's unbelievable pricing and their excessive available cash.

Personally I don't care if companies make money and make a lot of it. Its is really good to have a free market. I just can't stand the double standards with Apple. They are the greediest company this planets has ever know, BY FAR.
That's because with Telcos, you usually have little choice but to go with whoever the incumbent is in your area. For me, I have 3 telcos in my country, but they are pretty much in bed together, with similar pricing structures, and equally crappy infrastructure and customer service, so you are equally screwed regardless of which you sign up with.

With Apple, nobody is pointing a gun to your head and forcing you to buy Apple products, nor will it spell the end of the world if you don't do so. You have alternatives, from Android smartphones to Windows PCs. Since countless consumers continue to vote with their wallets and buy Apple products, I presume it is because they have weighed their choices and felt that Apple products still represent the better choice for them, despite their smartphones sporting 1gb of ram and laptops coming with soldered ram and all.

16GB is not tight. 16GB is UNUSABLE. If people can get by with 16GB, they likely are not using their smartphone as a smartphone.
My issue is that Apple charges the same price for NAND that is dropping in price like crazy. Why not charge the same and put in equal value of NAND (lets say 32GB). Its MONEY. Strictly ways to manipulate people to pay more.
Or perhaps the people who do need more than 16gb of storage simply bought the 64gb version and moved on. That extra $100 pretty much pays for itself quickly enough now that they have more space and no longer need to fret over managing their internal storage. I presume they are happily using their iPhones and not wasting their time griping on Macrumours.

You speak as though flash storage and ram are the only things that cost money in iPhones. You mean R&D on the hardware, the form factor, the anodisation process, the camera, the processor, iOS updates and features like Touch-ID or the upcoming Force-Touch etc all come free?
 
Steve Jobs was not a product guy either, he was a salesman!

Balderdash.

He loved Apple products, and that was plain to see in the keynotes. Watch the 2007 iPhone introduction. There was a show of genuine affection, that I have never seen from Tim Cook.

Steve Jobs was Apple. He loved Apple as if it were his own son. It was a love that was well-founded, and inspired millions of us to love Apple to a level which companies rarely enjoy.
 
Would you still buy 16 if your next apple option is 16 64 or 128?

At this point, I'll work to save the extra money and get a 64GB, because I'm starting to get to the point where 12GB (since not all 16 is usable!), but it's ridiculous that I need to spend that much when in reality I only need a couple of gigs more.
 
At this point, I'll work to save the extra money and get a 64GB, because I'm starting to get to the point where 12GB (since not all 16 is usable!), but it's ridiculous that I need to spend that much when in reality I only need a couple of gigs more.
And people who only need 28GB probably think it would be ridiculous to pay for 32 since they only need 28, and so on...
 
I've resisted the "Steve would never have..." thing for a long time. A lot of the things that Steve supposedly never would have done, are in fact things he probably would've done and in some conveniently forgotten cases actually did do in his day. Having said that, I agree that the difference is slowly starting to show. For instance, I doubt he would've felt comfortable with trying to peddle the $17,000 Watch, as if a glorified iPod Nano that's mass produced in China is the equavalent of a Rolex. He was no stranger to premium pricing and elegant design, but that sort of shamelessly extravagant bling... again, I don't know, but I think he would've been to proud to go all-in with catering to the dumbest of the filthy rich by going "what can we make that Kanye and Paris Hilton will buy ten of each at any price?"

Well said.

I wallow far too much in the enjoyment of "Steve would have never," but you put it so reasonably.

Even Tim Cook sounded embarrassed when he mumbled the intro of the $17,000 Apple Watch, and I surmise that it was due to the ghost of Steve Jobs on his shoulder.
 
I agree.

64, 128 and 256 is what Apple should be offering. And the same for the iPad, if not 128, 256 and 512GB.

Such a move would put all complaints to rest. Apple's profits may go down, but their reputation for putting the customer first would be restored.

I agree completely.

But they won't. Why? Because every year, they can sell every iPhone they can possibly produce.
While demand is that high, why bother cutting their profits for 'reputation'?
 
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I agree with the fact that he was a great salesman. We'll never know but I would think his sales skills would know that the current 16GB entry level would have bad optics and probably go with 32GB.

Tim Cook doesn't have that ability to know when he might upset the Apple faithful because he's blinded by the profit motive.

Insightful post.

Sometimes, it's better to take less profit, even if the accountants say otherwise.
 
I wish 128GB was the standard base model capacity, but it's not practical. For a 16GB device as complex and wonderful as the iPhone 6, it's well worth the $199 asking price. $299 for the gargantuan 6 Plus is also quite fair for it's size and screen quality.

There are markets for a 16GB iPhone:

• Old people who will rarely do anything on their phones besides making calls and few simple apps (solitaire, etc.). My father-in-law is just such a person.

• Kids whose parents want to get them a standard cheaper model to be mainly used for calls. My daughter is just such a person.

Even still, one could put 588 songs (4 min. @ 256kbps each -- or 5GB); a few 1GB movies and more than a few apps with the 12.4GB they have to play with. They might have to occasionally have to plug into their computers to manage their photos and content but for a 16GB device, you can actually quite a lot of stuff on it. My girl's 16GB iPad has the following content:

207 songs • 7 movies (Avatar, The Hobbit 1, The Hobbit 2, The Hobbit 3, Harry Potter 1, Harry Potter 2, Harry Potter 3) • 111 photos • about 20 apps and she still has over a 1GB left.

With the smaller iOS footprint, the 16GB model will be even more viable for the kids and the old folks. If you're neither of those markets, $100 is quite worth it for an additional 48GB. If Apple was charging $100 and we only got a bump up to 32GB, I think we would have more grounds for complaints. In the long run, the $100 is worth and not a gouge at all.

I disagree.

Apple already sell cheaper iPhones for children and the elderly: their older models, which they reduce the storage for.

Their flagship models should be at least 32GB base, and preferably 64GB, if not 2TB.
 
And people who only need 28GB probably think it would be ridiculous to pay for 32 since they only need 28, and so on...

Uh, no?

People would see paying $199 for 32GB as a much more logical way to spend money if they only need 28GB, compared to spending an extra $100 and having over half of the space unused.

People who only use 8GB aren't complaining that it's ridiculous to pay for 16GB.

Not only that, your argument is flawed because you're leaving 4GB of space with 32, compared to 36GB with a 64. Obviously it would make way more sense to buy a 32 instead of a 64 in this case, no?
 
Balderdash.

He loved Apple products, and that was plain to see in the keynotes. Watch the 2007 iPhone introduction. There was a show of genuine affection, that I have never seen from Tim Cook.

Steve Jobs was Apple. He loved Apple as if it were his own son. It was a love that was well-founded, and inspired millions of us to love Apple to a level which companies rarely enjoy.
Ben, I've been an Apple customer since the 90's. You completely misunderstood my post. I meant that Jobs was not a product guy in terms of him getting involved hands-on with product designs and build. He was a visionary but he was not an engineer. Bill Gates knew computer programming with his eyes closed in deep sleep, Steve Jobs was not a computer guy in the sense of knowing anything about programming and designing computers. He envisioned the possibilities of what the best computer could be in reality and he was obviously right, but he did not design or build the Mac. That's what I meant. His job was to sell it and he did that better than anyone else could. His job was to foresee the future of computing and to sell it to the public.
 
Ben, I've been an Apple customer since the 90's. You completely misunderstood my post. I meant that Jobs was not a product guy in terms of him getting involved hands-on with product designs and build. He was a visionary but he was not an engineer. Bill Gates knew computer programming with his eyes closed in deep sleep, Steve Jobs was not a computer guy in the sense of knowing anything about programming and designing computers. He envisioned the possibilities of what the best computer could be in reality and he was obviously right, but he did not design or build the Mac. That's what I meant. His job was to sell it and he did that better than anyone else could. His job was to foresee the future of computing and to sell it to the public.
c0ntradiction much?

you're right Jobs didn't write software however envisioning possibilities--saying this is a good idea, this is a bad idea NEVER--is product design.
 
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I'm more interested in the A9 processor, which will once again be the world's most advanced ARM mobile chip.

And stop whining about 16GB already. In our family I've had several 16GB phones and they were always enough. My personal iPhone is 64GB because I actually need the extra storage. Lots of people don't need more than 16GB, so stop thinking Apple has to change the base model because of what **YOU** need, instead of what the average consumer needs.

I honestly dont know how you've managed with a 16 GB base model. I've had every iPhone since the 3G, and I've always owned the 16GB, and it's always been enough.

As it stands now, on my 16GB 5S however...

I have NO music - zero. I stream all music.
I have 1,000 photos - 7 short (under 1 minute in length) videos.
And about 50 apps (not many are even large in size).

I've got 2.01 GB's left.

When you combine all of the app info that is stored, the app size itself, photos, videos, text message data and other misc. storage info...you are really stretching it thin. As it is I can't even store music on my phone any longer. The 16GB option is truly outrageous and ridiculous - almost as much as their 3-month Apple Music money grab, before they rescinded. I'm starting to worry for Apple, PR-wise. :( Bad decisions all around. Someone's gotta go or I'm selling my stock.
 
Maybe the solution is to make the entry 32 gb, and the next step up 128gb. This way the lowest tier gets a significant upgrade, but the next tier up is still palatable. With camera and video sizes increasing it just makes sense to have some increase in storage memory, regardless of the BS Apple tries to say with cloud storage. But this way Apple still gets the upgraders. 16gb base memory is just too obvious of a rip off, at least lube up before giving it to the consumer Apple.
 
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Ben, I've been an Apple customer since the 90's. You completely misunderstood my post. I meant that Jobs was not a product guy in terms of him getting involved hands-on with product designs and build. He was a visionary but he was not an engineer. Bill Gates knew computer programming with his eyes closed in deep sleep, Steve Jobs was not a computer guy in the sense of knowing anything about programming and designing computers. He envisioned the possibilities of what the best computer could be in reality and he was obviously right, but he did not design or build the Mac. That's what I meant. His job was to sell it and he did that better than anyone else could. His job was to foresee the future of computing and to sell it to the public.

I still don't agree.

I appreciate that Jobs wasn't technically trained as an engineer or programmer in the way that, say, Woz was. ;) And yes, he was an exceptional salesman; a veritable wizard, no less!

But he certainly was hands-on, to the point of obsession. That was one of the things that separated him from most CEOs, his hands-on approach to the products. I would say that that attention to detail was critical in transforming Apple into the success they became, and without it, they would not only not have succeeded, but would probably have gone bust.
 
As a for-profit company, wouldn't Apple simply stop making the 16GB model if it didn't sell? If it costs you money to make something that isn't selling, you generally stop making it. So, following this logic, if people stop buying the 16GB model, we won't have a 16GB model to worry about any more. Likewise though, if it continues to sell well, continue to expect Apple to offer it.

If the argument is that unsuspecting people buy the low-end model and then realize it doesn't meet their needs and they're upset, then logic would dictate that the bad press from that would impact sales and Apple would be driving people to the competition. I can't imagine that Apple would be open to that either.

As far as cost, you're always going to pay a premium for Apple products. Apple products could be cheaper if Apple changed their business model, including changing their business practices where they control the software, hardware, and much of the ecosystem that supports the device (e.g. iTunes). Of course, it is those business practices that make Apple products what they are - otherwise you're looking at a Google/Android or Microsoft/Windows phone solution - not to say that those are inferior, but only that those are built on a model where software (OS) development and hardware development are divided across multiple companies.

Of course, I've purchased 32GB or 64GB models for the last few years anyway. There is an initial higher cost, but also higher trade in value.
 
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I honestly don't understand the hate. If you want more storage, buy more storage. You just want more storage at the same price point. Apple also wants you to have more storage, which is why the 16GB model is the base entry point, they want your extra $100. At this point, you need to think of the 16GB model as truly entry level. When you go to the dealership to buy a car, the base model is missing a lot of features that are almost considered standard by 2015. Keyless entry? That's extra... Power windows / door locks? That's extra. I tell my parents to buy the 16GB model because that's all they need. For the rest of us, there is the 64GB.

I dont understand how people dont get why customers are mad. Its not like the base memory hasnt been upgraded in the past. Original Iphone - 8gb, when technology of the iphone made 8gb too small the base was upgraded to 16gb per the Iphone 5. Lets say you dont buy that though. Lets say that you argue that the 16gb model is a entry point model for the Iphone. That would be a great argument.....except......when a new model comes out,Apple lowers the price of the last generation model and sells that as a entry point. If thats not enough they also have the Iphone C which they specifically made as a cheaper....aka entry point for price conscious consumers. So, to make the argument that its the base,introductory model is ludicrous. Apple has given customers at least two options for a entry into the Iphone. The 6s line is the flagship model. Top of the line. It absolutely,at this stage, has to have the base at 32gb. It just makes the product not function up to its true capacity to do less. If there wasnt a "c" Iphone line I would agree.
 
I dont understand how people dont get why customers are mad. Its not like the base memory hasnt been upgraded in the past. Original Iphone - 8gb, when technology of the iphone made 8gb too small the base was upgraded to 16gb per the Iphone 5. Lets say you dont buy that though. Lets say that you argue that the 16gb model is a entry point model for the Iphone. That would be a great argument.....except......when a new model comes out,Apple lowers the price of the last generation model and sells that as a entry point. If thats not enough they also have the Iphone C which they specifically made as a cheaper....aka entry point for price conscious consumers. So, to make the argument that its the base,introductory model is ludicrous. Apple has given customers at least two options for a entry into the Iphone. The 6s line is the flagship model. Top of the line. It absolutely,at this stage, has to have the base at 32gb. It just makes the product not function up to its true capacity to do less. If there wasnt a "c" Iphone line I would agree.

That's actually a good point. A lot of people have said that the 16GB model is for grandma/mom/dad/boyfriend/girlfriend who isn't too tech savvy and doesn't use their phone a whole lot. In this case, the "last year model" (which is still a very powerful phone) would be perfect for them, as it's $100 cheaper and comes with the 16GB they will need. The flagship iPhone model, should start at 32GB as it is the biggest, most powerful, $650 model. A light user wants the newest model anyway? Great, then they get more storage than they'll ever need.

If only it were that easy!
 
The concern for me as a user is the camera upgrades and increasingly large size of apps. I'm *sure* this will be the last release with a 16GB base model, and they're saving the 'ooooh, ahhhh' 32GB for iPhone 7. But that's crap, actual crap. If you're going to bump up the camera to 12MP, offer higher video resolution, HOW are users to use any of that if they don't use the cloud?

Sorry, I don't like the Cloud. I like knowing where my sensitive information is, and I don't want it sitting around on the internet waiting for someone to sniff out my password. I saw what happened to the celebrities, thanks. So, yeah! All these new features...and I've got 2.01 GB's to use them on. What's that, another 100 photos?

It's literally at the point where 16GB isn't even enough - they won't even sell you the 8GB iPhones in stores. (I work for a carrier). Just the iOS installation alone makes the phone almost unusable by the time you have your hands on it.

This is really, really bad.
 
I still don't agree.

I appreciate that Jobs wasn't technically trained as an engineer or programmer in the way that, say, Woz was. ;) And yes, he was an exceptional salesman; a veritable wizard, no less!

But he certainly was hands-on, to the point of obsession. That was one of the things that separated him from most CEOs, his hands-on approach to the products. I would say that that attention to detail was critical in transforming Apple into the success they became, and without it, they would not only not have succeeded, but would probably have gone bust.
I honestly don't know what you are disagreeing with. I said he's not doing the building of the product or the programming. Of course he was in the design labs making sure what he visually wanted the Mac or iPhone to be was implemented, but that's as far as it went. If you disagree please check the history of Jobs and/or watch the Pirates of Silicon Valley. You do remember that Jobs was fired at one point so in the beginning he wasn't doing Apple a ton of favors getting them to profitability. Don't make him out to be this perfect soul, because he wasn't.
 
No, I never contradicted myself. You just didn't read it.
I honestly don't know what you are disagreeing with. I said he's not doing the building of the product or the programming. Of course he was in the design labs making sure what he visually wanted the Mac or iPhone to be was implemented, but that's as far as it went. If you disagree please check the history of Jobs and/or watch the Pirates of Silicon Valley.
I think you're posting without thinking. How else could you possibly think being in the design lab dictating what the product should do and look like isn't "hands on with product design." You clearly don't understand Steve Jobs.
 
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