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Could this be Apple moving to the three year cycle:

1st Year - Design change
2nd Year - S model
3rd Year - Pro Model

Meaning the next iPhone 2017 can be the complete design change which has been rumoured
 
This is getting almost as bad as android phones... Do you I want the iPhone 7, iPhone 7s, iPhone 7Pro, iPhone 7+, iPhone 7s/pro, iPhone 7+/pro...

Wait.... What versions come in what sizes again?!?!?!


Macrumors #neversatifiedever

Complains for years that Apple needs a larger screen. Apple makes larger screens. Macrumor complains about too many choices.
 
How about a 4.7 iPhone "Pro"?

Sorry, only those vain enough to spend $1,000 on an iPhone get a Pro. FWIW, you're looking at a legitimate image. The Pro has Dual Lenses and 4g of RAM, and the Smart Connector. Plus some unique software in iOS 10 for it.

7 and 7+ will be a single lens (a VERY nice one) and new sensor. 2g RAM. 32g, 128g, 256g.

Just another money grab by a company that has become too large to function as a cohesive unit. :apple:
 
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Could this be Apple moving to the three year cycle:

1st Year - Design change
2nd Year - S model
3rd Year - Pro Model

Meaning the next iPhone 2017 can be the complete design change which has been rumoured

The "Pro" is just the features the normal upgrade would have been. But Apple needs to maintain their big profits, so expect the iPad manure over again. $50 more the the storage tier, $100 extra for the Pro model, the "base" model will get minor stuff at same price. The pro will get the nice stuff, but in reality they want to sell the same easy to produce old base model with upgraded storage to the masses.
 
Like many others on here, I will be skipping this update. Will miss this craziness (pre-ordering, tracking shipments, seeing who got their's and who hasn't?) but no need to upgrade for this one. Will wait for the iPhone 8 and I guess my bill from ATT will go down $15 now as I will be out of contract finally.
 
Also, have we forgotten the nonsense with the iPad Pro? Of course they would may a slightly better, yet still behind iPhone Pro.
 
Apple knows that the upgrades are lacklustre, so calling it an "S" model. That actually sounds legitimate to me...
 
For the third year in a row Apple releases the same (ugly) iphone!!!! what is going on??? I really hope 2017 Apple gets back on track. I can wait. And I suppose many other costumors will skip iphone 6SS ...
 
I can't wait until release day so we can complain about the actual product, rather than complain about a rumour. 2 more months.
 
Seems ridiculous! I miss the days of only having to worry about picking a colour and size. I know I'm going to want a pro and its going to cost a fortune!
 
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Trying to get excited about this. Other than additional battery, what are some functions that a smart connector can add? Wasn't there a patent rumor about an iPhone Smart Cover with a display?
 
Those awful camera bumps, with the lens looking like it's exploding out of the back of the phone, make me love my elegantly resolved iPhone SE even more. Hideous.
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john sculley never would have approved this
Yeah, this design has got a real Gil Amelio vibe.
 
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Gonna be difficult to stay with Apple if they're actually gonna be trying to pull stuff like this.

"How can we screw our customers over and squeeze more money out of them? I know! Let's make a regular iPhone 7, but with a bigger screen, and we'll call it the new iPhone 7 Plus, and then we'll be able to charge even more for the real Plus version, but we'll call it Pro." Hope this won't be the case.
 
maybe this year they are just adding 2 new pro versions of the iPhone 6.
Then in 2017 we get iPhone 7,
2018 iPhone 7S,
and in 2019 iPhone 7 Pro
With Intel's elimination of those tic-toc cycles, 2016 is rumored to bring us the iPhone7, while a radically new iPhone8 is (again rumored) to be introduced for 2017, the tenth anniversary of the iPhone's introduction in 2007. We're talking wrap-around glass and OLED edge-to-edge display with TouchId possibly integrated under the screen.

I believe Apple has very high hopes for that all-new design (with demand on par with, or exceeding that of the much anticipated increased screen sizes of the 6 and 6+), while the lack of 's' versions also nicely dovetails with iPhone8 being the special anniversary issue for 2017. Eight is after all a very lucky number for the Chinese market which is poised to become Apple's largest market sometime in the not too distant future, and demand there for the above rumored iPhone8 could be off the charts as well.
 
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Agreed. I'm going to have to perform some independent research but I am heavily considering moving to an Android device this year.
Probably a good idea. What with a laggy, bloat ware ridden OS, and malware all over the place and ugly designs, it's so much better on the android side... just loads...
 
Phil and team is going to get hit after the keynote if they are using these designs. Most won't care about internals, they want a new phone design. IMO they got too comfortable using the same phone design for three years running
 
The best part about this next version phone will be the comments spilling out on MR the day its revealed.
 
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