iPhone 7 Plus, 128GB, and Black Models Prove Most Popular With Pre-Order Customers

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 15, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Slice Intelligence has shared new data that suggests the iPhone 7 Plus has outsold the iPhone 7 in the United States, marking the first time Plus-sized iPhones have proven more popular than 4.7-inch models, based on e-receipt data from nearly 32,000 customers who belong to the research firm's panel.


    The data shows that, in the first 48 hours of availability, 55 percent of customers ordered the iPhone 7 Plus, compared to 41 percent for the iPhone 6s Plus and 35 percent for the iPhone 6 Plus. The 5.5-inch model is a more attractive option this year given it has dual cameras, while the 4.7-inch model retains a single-lens camera.

    55.9 percent of customers who pre-ordered an iPhone 7 or iPhone 7 Plus had previously purchased at least one iPhone between 2014 and now, according to Slice Intelligence. 34 percent of customers had not purchased any smartphone since 2014, while the remaining shoppers switched from Samsung, LG, and Motorola.


    Meanwhile, given the lack of Space Gray this year, Black has emerged as the new most popular iPhone color, accounting for 46 percent of pre-orders. Jet Black is also a popular choice, selected by 23 percent of customers, although limited supply of Jet Black models has pushed shipments of Jet Black models to November, likely leading many customers to choose Black, Gold, Rose Gold, or Silver instead.

    Rose Gold models, first introduced on the iPhone 6s, represented 15 percent of iPhone 7 and iPhone 7 Plus pre-orders, while Gold and Silver models trailed behind with 9 percent and 8 percent of orders respectively.


    For the past three iPhone launches, over 60 percent of pre-orders over the first two days were on the middle storage option, according to Slice Intelligence. iPhone 7 and iPhone 7 Plus continue that trend, with 128GB proving most popular at 67 percent, followed by 32GB at 14 percent and the all-new 256GB tier at 19 percent.

    Slice Intelligence tracks e-receipts from 4.2 million online shoppers in the U.S., allegedly the largest panel of its kind, that sign up for the company's value-added services such as Slice and Unroll.me. Slice, for example, is a free app for tracking packages, receipts, price drops, product recall alerts, and more.

    Slice Intelligence has charts with more detailed information on its website.

    Article Link: iPhone 7 Plus, 128GB, and Black Models Prove Most Popular With Pre-Order Customers
  2. garylapointe macrumors 68000


    Feb 19, 2006
    Dearborn (Detroit), MI, USA
    It's not just bigger, it has more features...

    It's got the DUAL cameras (and more internal RAM [3GB]).

    We're not just comparing similar phones with different screens, the cameras makes it a different option. Some people might not even want/need the bigger screen but are choosing it for the camera.

    If they'd made an SE model with a zoom lens, I might have purchased that, but not for the smaller screen....
  3. voyagerd macrumors 65816


    Jun 30, 2002
    Rancho Cordova, CA
  4. snebes macrumors 6502a

    Apr 20, 2008
    Wow. I didn't realize how much of a minority my color of choice (gold) was.
  5. JosephAW macrumors 68020


    May 14, 2012
  6. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    I'm going from an iPhone 6 to an iPhone 7 Plus Jet Black. Even if the 7 and the 7 Plus were the exact same in every way other than size I would have still gotten the plus. After 2 years with the 4.7 inch screen I'm ready for something bigger!
  7. Dilster3k, Sep 15, 2016
    Last edited: Sep 15, 2016

    Dilster3k macrumors 6502a


    Jul 20, 2014
    Interesting statistics. Personally, I've been rocking the 6 Plus for the last two years. Enjoyed the battery life, and it always fitted in all my pants. And no sign of Bend-gate either...

    But after handling the SE from friends I've been missing that form factor, so I've opted for the middle ground with the standard 7 this time around. Thankfully they've added camera stabilization to it.
  8. drew0020 macrumors 68000


    Nov 10, 2006
    Wow really? You mean someone would knowingly order a 750p phone in 2016?!? The iPhone 7 is a disgrace. The Plus is the only option this year.
  9. HopefulHumanist macrumors 6502a

    Jan 28, 2015
    This goes a long way in explaining the shortages of iPhone 7 Plus. I don't think even Apple predicted that the Plus would be more popular than the non-Plus.
  10. JohnApples macrumors 65816

    Mar 7, 2014
    Not surprised in the slightest! Seems like a ton of people specifically got the 7Plus 128GB in Black, including myself!
  11. pcmacgamer macrumors regular

    Oct 7, 2013
    Im sure some got black ones mainly so they can show off their new device. Soon enough that exclusive feeling will go away... Once they put phone in case that looks exactly same as last two iPhones.
  12. scotttnz macrumors 6502a

    Dec 16, 2012
    Auckland, New Zealand
    I was saying to myself the other day, the loss of the headphone jack, and what some (but not me) see as a lackluster update may impact overall demand, but I bet that at the next earnings call we will hear about higher average selling price. Everyone I know who is buying a new iPhone is getting the plus, mostly for the camera. Even people (like me) who have resisted getting the larger size up until now for portability reasons.
  13. Dwalls90 macrumors 601


    Feb 5, 2009
    Given the price premium the watch commands, I'm not sure we'll see a mainstream Ceramic phone anytime soon.
  14. jbachandouris macrumors 601


    Aug 18, 2009
    Upstate NY
  15. 1applerules1 macrumors regular

    Nov 17, 2015
    There is nothing wrong with the display. You cant even see the pixels from a reasonable viewing distance and the colors are more accurate than any phone on the market.
  16. Cordorb macrumors regular

    May 8, 2010
    and we have not even covered the Sprint/ATT network type phones yet.
  17. AppleWarMachine macrumors 65816


    Sep 27, 2011
    Michigan, US
    add the deep blue color for next year...which will be the biggest seller :D
  18. Kaibelf Suspended


    Apr 29, 2009
    Silicon Valley, CA
    Oh no! I picked the matte black 128. I better cancel my pickup for tomorrow before I get accused of being a sheep!

    But in all seriousness, I am very surprised that yellow gold is outselling the white model.
  19. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    lol you make it sound like it's a MBP.

    Been using a plus for two years now, it's something you get use to quick. And the large screen is worth it.
  20. Geert76 macrumors 68000

    Feb 28, 2014
    the Netherlands
    Can you imagine how the short supply and huge demand ( I would guess maybe more then 75% then now with the iPhone 7) will be with next year's iPhone 8 huge update with according to rumors, OLED/wireless charging/edge to edge screen...

    Guess if you are not lucky with the pre order for iPhone 8 in 2017, you are looking at a delivery somewhere in February 2018 ;)
  21. pcmacgamer macrumors regular

    Oct 7, 2013
    That's his point why knowingly pay a premium for a display that is no longer considered premium. Can't use that good old "retina" marketing speak touting it as the best. When it is a lower quality display that shouldn't command top dollar. Apple needs to catch up to other companies when it comes to its iPhone displays.
  22. pavelbure macrumors 6502a

    Feb 22, 2007
  23. Kaibelf Suspended


    Apr 29, 2009
    Silicon Valley, CA
    Didn't this weird mentality go out with the Ghz races of the 90s?
  24. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
    Why didn't they stagger their release in certain countries as they have done before? Either demand is insane or they weren't ready for this amount of orders.
  25. drew0020 macrumors 68000


    Nov 10, 2006
    Right. You keep telling yourself that haha. The difference is crystal clear even without my glasses...

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