iPhone 7 Rumored to Include 32GB of Base Storage, Potentially Dropping 16GB Tier

[Phoenixx]

I was going to say, is this now the case? If so then yes it will happen. Last I checked there was still a margin of around $4, which in terms of iPhone revenue, could be upwards of half to 3/4 of a billion dollars per year. Apple would have been foolish to give that up.

They would be even more foolish to keep the current level of memory, an risk another year where iPhone sales are down by ten percent or so, that would cost them a lot more. In 2015 they made around $50 billion total from iPhone sales. If that decreases by 10% because of them producing a lack lustre phone that doesn't have enough memory, then it would cost them $5 billion in lost sales.

Apple would be foolish to risk the loss of $5 billion in order to save $750,000 or so, but I do agree with you - this is exactly what they are likely to do.
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Personally, I don't care about Apple's profits, but I do care about the features and usability of their products - and that's the area they're behind. And that's sad, not smart.

Yep, Apple is more interested in putting their money into making buildings than product development - pretty pathetic really.

 

[TouchMint.com]

2 years from now we will all be complaining that 32gb of base storage is a joke

It already is a joke. Cost them less than $10 to make it 64gb so why not?

 

[Christian 5G]

About time.

 

[flaw600]

"Um, why? I don't even fill up 32 GB, and I highly doubt most people use up anywhere close to 64 GB. 32 GB is perfectly fine imo."

The first part was anecdotal, sure, but the second part ("highly doubt...") was based on actual data. The second highlight is a conclusion based on previous statements, not an anecdote.
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It already is a joke. Cost them less than $10 to make it 64gb so why not?

Less than $10 per device. At their volume, that adds up to a significant cost increase

 

[akash.nu]

If the form factor doesn't change, it better be unbelievable or else I am jumping ship after so many many years. I really don't want a Iphone 6SE.

If it doesn't have wireless charging or something, I see no point staying with Apple. The benzel's are horrid and Android now has really surpassed iOS.

Android really hasn't. If you're using iOS for years then you're too used to its stability and will curse yourself if you move to android. To begin with the phones look good but as you use them more as your daily driver you start to get frustrated.

 

[akash.nu]

This discussion is missing a vital point. The base model is there just so people feel that they're getting better value for money while buying the 32GB version. Apple don't want you to buy the base model, essentially the base model is aimed at corporates and developers who need the cheapest phone available. As consumers Apple want the majority to get either the second and the third tier storage models and that's the reason they make those models way more in number. It's like unless you have something with lower price you can't sell the one that's a bit higher in price. Pure business strategy.

 

[I7guy]

They would be even more foolish to keep the current level of memory, an risk another year where iPhone sales are down by ten percent or so, that would cost them a lot more. In 2015 they made around $50 billion total from iPhone sales. If that decreases by 10% because of them producing a lack lustre phone that doesn't have enough memory, then it would cost them $5 billion in lost sales.

Apple would be foolish to risk the loss of $5 billion in order to save $750,000 or so, but I do agree with you - this is exactly what they are likely to do.
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Yep, Apple is more interested in putting their money into making buildings than product development - pretty pathetic really.

More flash per phone will not increase sales, IMO.

That you think Apple is more interested in buildings than phones is hyperbole.

 

[AFEPPL]

Most people don't store a large number of pics on their device FYI. As for no reason not to put in the 64GB, the cost isn't negligible at the volume they have. 32 GB is enough for the majority of the population

And you know that how?
Have you been and asked all the users and collected the stats... Or you going on an email Steve Jobs sent you from the grave?

64GB is pennies, there's no reason not to offer it even "if" it's not fully used by every user.
64GB is currently trading less than the 16GB modules were around the date the 5 was released, so apple are making money on the historic price drops. Indeed the only reason apple have keep the 16GB and not double the memory is because they made an estimated additional $3BN profit on the 6/6S for being tight.

Given the bloat that is iOS now it's practically impossible to offer a 16GB model going forward, with the next version of iOS you are going to get a useable capacity less than 11GB. However, i'd expect apple to go no higher than 32GB for the base model phone regardless of what makes sense.

Live photos doubles the space needed to store a photo, any update to the camera tech will also impact the storage needs too. 16GB chould be offered in the SE model to those that just want a phone only and are not interested in apps or photos..

This discussion is missing a vital point. The base model is there just so people feel that they're getting better value for money while buying the 32GB version. Apple don't want you to buy the base model, essentially the base model is aimed at corporates and developers who need the cheapest phone available. As consumers Apple want the majority to get either the second and the third tier storage models and that's the reason they make those models way more in number. It's like unless you have something with lower price you can't sell the one that's a bit higher in price. Pure business strategy.

Apple sell lots of base models, it's estimated at around 40% of sales
See point above, its a revenue stream however. Apple are making more money on the decrease in prices of NAND.

 

[akash.nu]

And you know that how?
Have you been and asked all the users and collected the stats... Or you going on an email Steve Jobs sent you from the grave?

64GB is pennies, there's no reason not to offer it even "if" it's not fully used by every user.
64GB is currently trading less than the 16GB modules were around the date the 5 was released, so apple are making money on the historic price drops. Indeed the only reason apple have keep the 16GB and not double the memory is because they made an estimated additional $3BN profit on the 6/6S for being tight.

Given the bloat that is iOS now it's practically impossible to offer a 16GB model going forward, with the next version of iOS you are going to get a useable capacity less than 11GB. However, i'd expect apple to go no higher than 32GB for the base model phone regardless of what makes sense.

Live photos doubles the space needed to store a photo, any update to the camera tech will also impact the storage needs too. 16GB chould be offered in the SE model to those that just want a phone only and are not interested in apps or photos..



Apple sell lots of base models, it's estimated at around 40% of sales
See point above, its a revenue stream however. Apple are making more money on the decrease in prices of NAND.

Where did you get the 40% details from? Apple never released an official sales figure.

 

[617aircav]

You appear to have confused company profits with customer experience.

Personally, I don't care about Apple's profits, but I do care about the features and usability of their products - and that's the area they're behind. And that's sad, not smart.

16gb 64gb 128gb. Customers choose the experience they want.

 

[AFEPPL]

Where did you get the 40% details from? Apple never released an official sales figure.

Analysts report on the same topic.

 

[bobob]

This is outrageous!

Why should I be forced to pay for a 32GB model when the majority of my files are on iCloud?

Bring back the 16GB!

 

[AFEPPL]

You wouldn't be "paying" for anything additionally.
You've already paid for the 64GB version based on the changing cost of NAND memory from the release of the 5 to now. Apple has not reduced the price of the device to reflect this...

Are you also paying for the features in iOS you dont use on a daily basis? they have to be developed and maintained by humans, all of which costs money. Could i get a cheaper version if i dont use those functions?

 

[Abazigal]

Looks like my next IPhone will be in the 128 gb variety...

 

[James.K.Polk]

I am one of the few who didn't mind 16 GB (though I did end up getting 64 on my SE, my first non-16 in 6 iPhones!). 32 is a great entry point, IMO.

 

[Moorepheus]

I really hope they don't do that since you can buy a 64GB iPhone 6s right now for $749.

They should sell the 32GB phone for $649 if the rumors are true, but who knows.

Yea, your right, but time will tell.

 

[akash.nu]

Analysts report on the same topic.

That doesn't make it a fact though. Analysts say a lot of things that ain't true.

 

[Tech198]

I have 128Gig, and 90% of my apps go wasted... they have been opened only 2 since i installed then few moths ago.. I just bought it for the storage... but i could have easily synced like the old days..

Now though people wanna put every thing on their device to avoid syncing.

With all that storage, would also mean more cloud storage, so makes sense.

 

[akash.nu]

I have 128Gig, and 90% of my apps go wasted... they have been opened only 2 since i installed then few moths ago.. I just bought it for the storage... but i could have easily synced like the old days..

Now though people wanna put every thing on their device to avoid syncing.

With all that storage, would also mean more cloud storage, so makes sense.

I have friends and family who despise syncing or backup. In fact some of them don't even know what iCloud is.

 

[AFEPPL]

That doesn't make it a fact though. Analysts say a lot of things that ain't true.

Agree, but they have access to mildly better data than a "form guess" in most cases.
Plus you can see certain vendors data and it looks like most of the corp customers who provide iPhones provide the smallest ones. Im all for killing off the 16GB, don't get me wrong. its just not enough.

http://uk.businessinsider.com/iphone-storage-data-market-share-2014-12

 

[akash.nu]

Agree, but they have access to mildly better data than a "form guess" in most cases.
Plus you can see certain vendors data and it looks like most of the corp customers who provide iPhones provide the smallest ones. Im all for killing off the 16GB, don't get me wrong. its just not enough.

http://uk.businessinsider.com/iphone-storage-data-market-share-2014-12

That's exactly what I said in one of my previous posts. The 16GB is ideally for corporate people and developers who need the cheapest possible model.

 

[Howyalikdemapls]

I have friends and family who despise syncing or backup. In fact some of them don't even know what iCloud is.

My sister-in-law was telling me how she needs a big iPhone because she keeps all her pictures on her phone. I asked why she doesn't just back them up and she said "when you have kids, you'll understand." Ya... If she loses her phone she loses all her pictures because she doesn't back them up. I have all my photos on a hard drive at home and on Amazon's Photo cloud storage. If I lose my phone I don't lose anything. Some people just don't get it.

 

[flaw600]

And you know that how?
Have you been and asked all the users and collected the stats... Or you going on an email Steve Jobs sent you from the grave?

64GB is pennies, there's no reason not to offer it even "if" it's not fully used by every user.
64GB is currently trading less than the 16GB modules were around the date the 5 was released, so apple are making money on the historic price drops. Indeed the only reason apple have keep the 16GB and not double the memory is because they made an estimated additional $3BN profit on the 6/6S for being tight.

Given the bloat that is iOS now it's practically impossible to offer a 16GB model going forward, with the next version of iOS you are going to get a useable capacity less than 11GB. However, i'd expect apple to go no higher than 32GB for the base model phone regardless of what makes sense.

Live photos doubles the space needed to store a photo, any update to the camera tech will also impact the storage needs too. 16GB chould be offered in the SE model to those that just want a phone only and are not interested in apps or photos..



Apple sell lots of base models, it's estimated at around 40% of sales
See point above, its a revenue stream however. Apple are making more money on the decrease in prices of NAND.

I know this how? Because when the storage tiers used to be 16, 32, 64 (iPhone 5s, if I recall correctly), the 32 GB was the highest selling model. As for your iOS 10 BS, exactly how you come up with a 11 GB usable space astounds me - that's the usable space for the current 16 GB model. I think you're confusing iOS devices with Surface devices. I'm not suggesting that a 32 GB model shouldn't happen, merely that a 64 GB for a base level is absurd.
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Where did you get the 40% details from? Apple never released an official sales figure.

From sales-tracking firms, most likely

 

[akash.nu]

My sister-in-law was telling me how she needs a big iPhone because she keeps all her pictures on her phone. I asked why she doesn't just back them up and she said "when you have kids, you'll understand." Ya... If she loses her phone she loses all her pictures because she doesn't back them up. I have all my photos on a hard drive at home and on Amazon's Photo cloud storage. If I lose my phone I don't lose anything. Some people just don't get it.

Yep that's exactly what my girlfriend says... But I guess some people are just weird like that and it's too much hassle for them. In fact I use her as my primary test subject for projects. She comes up with some random stuff I swear...

 

[AFEPPL]

I know this how? Because when the storage tiers used to be 16, 32, 64 (iPhone 5s, if I recall correctly), the 32 GB was the highest selling model. As for your iOS 10 BS, exactly how you come up with a 11 GB usable space astounds me - that's the usable space for the current 16 GB model. I think you're confusing iOS devices with Surface devices. I'm not suggesting that a 32 GB model shouldn't happen, merely that a 64 GB for a base level is absurd.
[doublepost=1464803608][/doublepost]
From sales-tracking firms, most likely

The data is from those sales-tracking firms.. you can also look up various analysts mix projections too if you wanted. You jumped context from 16GB to 32GB without prompting, 11.5GB useable is the useable space "now", the internal only preview version apple are playing with now I'm told is slightly bigger, so 11GB useable on the 16GB is not BS and I'm 99% sure you would not be so impolite and arrogant face to face, so why do it on a forum? it's just not needed and its not BS.

64GB for base is not absurd, firstly 64GB of NAND is now costing less than 16GB was at the launch of the 5.
Flash storage devices have grown from 64GB to 256GB as standard in some configs and by the same measure in the same time frame the MBAs RAM has gone from 2GB RAM 8GB as standard now.

Regardless of the fact everything else has grown by that same factor, i don't believe apple will go with 64GB. They will go with 32GB i'd wager, but that's because they are more bothered about "profit" than the customer and doing the right thing.