iPhone 7S and 8 UK Price speculation

ssrij

Suspended
Original poster
Dec 16, 2016
644
489
United Kingdom
Here's my analysis:
  • iPhone 7 / 32GB – $649.00 in US / £599.00 in UK / £5.168 premium
  • iPhone 7 / 128GB – $749.00 in US / £699.00 in UK / £13.752 premium (+ £8.584)
  • iPhone 7 / 256GB – $849.00 in US / £799.00 in UK / £22.12 premium (+ £8.368)
Average premium: £13.68
Average change between models: + £8.476
  • iPhone 7 Plus / 32GB – $769.00 in US / £719.00 in UK / £15.452 premium
  • iPhone 7 Plus / 128GB – $869.00 in US / £819.00 in UK / £23.868 premium (+ £8.416)
  • iPhone 7 Plus / 256GB – $969.00 in US / £919.00 in UK / £32.476 premium (+ £8.608)
Average premium: £23.932
Average change between models: + £8.512

Average change between 7 and 7 Plus (same capacity): + £10

The above is what you pay extra for an iPhone here in the UK (after including currency conversion and 20% VAT). The premium/extra change between models and models of same capacity is also very consistent.

The iPhone 8 is expected to cost $999 and $1099 in the US. So here's my prediction:
  • iPhone 8 / 64GB – $999.00 in US / £969.00 in UK / £54.864 premium
  • iPhone 8 / 256GB – $1099.00 in US / £1069.00 in UK / £63.148 premium (+ £8.284)
Average premium: £59.006
Average change between different models: + £8.284

The iPhone 7S is expected to cost the following in the US:
  • iPhone 7S / 64GB – $649.00 in US / £599.00 in UK / £5.168 premium
  • iPhone 7S / 256GB – $749.00 in US / £699.00 in UK / £13.752 premium (+ £8.584)
Average premium: £9.46
Average change between models: + £8.584
  • iPhone 7S Plus / 64GB – $769.00 in US / £719.00 in UK / £15.452 premium
  • iPhone 7S Plus / 256GB – $869.00 in US / £819.00 in UK / £23.868 premium (+ £8.416)
Average premium: £19.66
Average change between models: + £8.416

Average change between 7S and 7S Plus (same capacity): + £10
Average change between 7S Plus and 8 (same capacity): + £40

In conclusion, I expect Apple to stick to the same pricing for 7S as the 7, Apple will not increase the prices on the 7S. The 8/OLED/Edition will cost $999 for 64GB and $1099 for 256GB in US and £969 for 64GB and £1069 for 256GB in UK.
 
Last edited:

aakshey

macrumors 68020
Jun 13, 2016
2,138
875
Pretty much spot on. Though iPhone edition 64 GB might be £949 instead.
 
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