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Too many Macrumors readers assume they're the vast majority of Apple customers, and this just isn't so. I would expect this rumor holds some water, the average Apple customer cares little about LED vs OLED vs LCD, they don't care about frameless/bezel-less displays until Apple shows them it exists... then sure.

New colors... that basic aspect appeals to them.

I worked in the retail stores for 6 years, everyone on this forum is a minority in their wishes and expectations of Apple.
 
Why?! This is 10th anniversary we're speaking of, I cannot believe this is true...
The reason why Apple will have a 7s model is because they still have not perfected the 6.

In a couple years we will get a redesign, but only after Apple gets the iPhone 6 design right. Maybe iPhone 8s will be the last 6 design?

/s
 
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Please tell me they are joking? Please... if there's no major update after THREE years of the same design then I'm pretty sure this company wants to commit suicide.
It's what they've done with their phones thus far.

iPhone -> 3GS: Same basic design
iPhone 4 -> 5s: Same basic design
iPhone 6 -> 7: Same basic design

So, realistically, no one should have expected a truly new design until iPhone 8. But, TBH, the current design is not terrible at all; so not sure if legitimately disappointed or just trolling.
 
No... why not produce a elegant gloss white like the jet black. Or hey why not do a nice ocean dark blue color like they were rumored to make before. Let's make a "hey look at me with my new iPhone! See the new color!! LOOK AT ME!" Red. I know it's a rumor, I'm kidding.
 
Are u kidding me??? No iPhone X or 8 or whatever they want to call it???
Iphone 7 is actually an iPhone 6SS. Not worth the full number upgrade.
Apple is losing it. Sad but true. :(
 
I have a hard time believing this. We're talking the 10th anniversary of the phone - and they will continue with the same design since 2014? I even have a hard time believing red will be a color option. Apple has been lacking a lot lately but I just can't see them being THIS stupid.

It's 10 months away...maybe 6 until we get a real sense of what it will look like though leaked images. I'm not buying these early rumors.
 
If this rumour indeed turns out true, definitely - with no doubts.

The folks at Apple are really losing steam, aren't they?

I would be surprised if Apple do drop the ball like this given it is the 10th anniversary of the iPhone.
 
They're likely keeping the existing design to force people to the third/glass model (which will likely have a $200 premium, i.e. starts at $969 w/ 128GB of storage) This will undoubtedly push the ASP up, and that's Cooks only 'innovation' for the company ... sales numbers.

At this point I wouldn't be surprised if Cook continues raising prices to disguise dropping sales...the guy is a moron and he's no good for Apple. TIM NEEDS TO GO.
 
It's what they've done with their phones thus far.

iPhone -> 3GS: Same basic design
iPhone 4 -> 5s: Same basic design
iPhone 6 -> 7: Same basic design

So, realistically, no one should have expected a truly new design until iPhone 8. But, TBH, the current design is not terrible at all; so not sure if legitimately disappointed or just trolling.

Ya know what... I genuinely never realized that until you wrote how the designs looked the same every two iterations. Crap. Thank for bringing that one to light. Not being a dick, this is genuinely what I looked like when I read your post.
 

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It's what they've done with their phones thus far.

iPhone -> 3GS: Same basic design
iPhone 4 -> 5s: Same basic design
iPhone 6 -> 7: Same basic design

So, realistically, no one should have expected a truly new design until iPhone 8. But, TBH, the current design is not terrible at all; so not sure if legitimately disappointed or just trolling.

Completely wrong!

iPhone- original design (aluminum back)
iPhone 3G/3GS- new design (plastic/curved back)
iPhone 4/4s- new design (glass flat back)
iPhone 5/5s - new design (larger phone)
iPhone 6/6s/7/7s - same damn phone for FOUR years! (If rumor turns out to be true).
 
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