'iPhone 7s' and 'iPhone 7s Plus' Said to Come in All-New Red Color, Lack New Design and Wireless Charging

[Newjackboy]

They're likely keeping the existing design to force people to the third/glass model (which will likely have a $200 premium, i.e. starts at $969 w/ 128GB of storage) This will undoubtedly push the ASP up, and that's Cooks only 'innovation' for the company ... sales numbers.

Yes agreed.

Keep the 7 and 7 plus. release a revised 7s and 7s plus in new colours, faster blah blah

and the the top end iphone pro with oled etc.. and thats gonna cost big big time!

If they can keep prices down - then the 7 and 7 plus simply disappear next year

 

[nighthawk67]

Too many Macrumors readers assume they're the vast majority of Apple customers, and this just isn't so. I would expect this rumor holds some water, the average Apple customer cares little about LED vs OLED vs LCD, they don't care about frameless/bezel-less displays until Apple shows them it exists... then sure.

New colors... that basic aspect appeals to them.

I worked in the retail stores for 6 years, everyone on this forum is a minority in their wishes and expectations of Apple.

On top of that they have no idea how markets work when they complain about the prices

 

[Pyrhonen]

What I what is the option to choose the bezel to be black or white in the different colours.

I like the gold iPhone but I want the bezel to be black instead.

 

[pat500000]

Thanks Samsung for screwing Note 7, now Apple is confident of pushing its redesign program further!!! I blame Samsung for this!

Don't worry..note 8 will come soon.

 

[manu chao]

That would be a stupid move from Apple. Here is what they should do: Release an overhauled phone on the same price level as the iPhone 7 Plus. Then cut the prices of the 7s and 7s Plus. But if they sell the 7s /7s Plus as the latest model Apple would be over. And I hate when people say that but even I wouldn't be able to take them seriously anymore.

But then the Galaxy S6 and S7 don't differ much externally either.

 

[munakib]

At this phone, this could be the iPhone 7s and millions of us will order it - even after it gets OOS within 2mins on apple.com. Brightside, this one produces crushed ice too

 

[Speechless]

talk about conflicting rumors..

 

[oftheheavens]

Yeah I almost always say "I can skip this years iPhone mine is still faster than any game or work app they throw at it" then I end up buying one anyways because it is "free" with tmobile so why not. right? But, if this next one is just a faster processor I'm not wasting my time. Not even going to wake up early to go to the tmobile down the street that always has plenty the morning of even an hour or two past open. Though, if they do release a "pro" or whatever they call a higher tier iPhone with wireless charging and a minimal bezel so I can have more screen without a bigger phone I will of course convince myself I need it.

 

[ChrisCW11]

Just wow, this company is screwed. I mean technically iPhone 7s could be their "cheap" brand with a minor update while they release iPhone 8 as their flagship on the 10th anniversary year, but honestly if this is true as the only iPhone release next year then Apple is ****ed. If Apple can''t innovate their products at least every 2 years then they can't do it at all anymore, period.

I honestly believe this "rumor" more then the supposed iPhone 8 bezel-less iPhone to be honest with you. This company has not been daring or inventive for years since Steve Jobs passed so it is less likely that Apple will revolutionize their product design and continue the 5 (now 6) year trend of minor revamps to design. Tim Cook is so reluctant to try anything new for fear of failure that he doesn't realize he is crippling the brand and making it a running joke now.

But, I'll take this with a huge grain of salt as its still way to early to speculate on what Apple will do next, just that it seems this is a more likely scenario then anything else I have read as of late.

 

[pierofrezza]

I don't know why people nowadays start complaining about a thing that does not even exist...just wait for the real product and STOP COMPLAINING ABOUT NOTHING!!!

If only these stupid analysts did not exist...

At this point, I'm ABSOLUTELY NOT DONE with Apple, but with MacRumors...this forum has become the haunt of trolls and flamers, that's enough to make me go away...

 

[rvinny]

Seems par for the course with the rest of their (stale) product strategy these days.
I am starting to think 2017 is going to be a make it or break it year for Apple.

 

[Macinva]

If this rumor is true, this will make what? 4 years of almost identical phone design? If the Galaxy S8 gets better speakers, that will be the direction I lean. My iTunes library is aging and I don't watch much of it anymore which was the only reason I was hanging on to iPhone. I would miss iMessage but I can easily get over that.

 

[plexdk]

He should take Phil and ive with him.

In that case, you have removed the core at apple, and they will just be like anyone else in the management Whether you like it or hate it

 

[citysnaps]

Don't worry..note 8 will come soon.

The only people who should worry are those purchasing one.

 

[Return Zero]

How is the 7 an "evolution" of the 6 design if they didn't change anything. The change from the iPhone 4 design to the iPhone 5 design was completely different metals used, replacement of the glass back and completely different screen ratio and size. The change between the iPhone 6 to the 7 was.... a removed headphone jack (hurray?)

There's already plenty of facts that show Apple isn't keeping up with new tech and designs.

It was an evolution when you consider the waterproofing, antenna band revision, speakers, camera design, home button, different finishes, etc.

Sure, it didn't change physical form factors (other than camera dimensions) or materials as the 5 did from the 4S, but I'd still say it definitely qualifies as a minor design evolution, and not merely the equivalent of an S-version internal spec bump.

 

[kidaje]

I've heard that next year Apple Will only release 1 new phone.. the 5'5 inch iPhone Pro with a start Price of $1500

Just because it's a Pro

 

[pat500000]

In that case, you have removed the core at apple, and they will just be like anyone else in the management Whether you like it or hate it

Lol heh isn't it already?

 

[jonnyb098]

what?

What do you mean 3 years of the same design? I mean, yea, so? Let me go back a little bit for you, not quite to the beginning but back a ways.

iPhone 4 - squared off edges, glass front/back
iPhone 4s - same as 4, better internals

iPhone 5 - squared off edges like the 4. Minor design change
iPhone 5s - same as 5, better internals

iPhone 6 - rounded edges, all aluminum body
iPhone 6s - same as 6, better internals

iPhone 7 - rounded edges like the 6. Minor design change
.....

Are you seeing the pattern? The iPhone 4, 4s, 5, and 5s were all similar designs. Likewise, one could fully expect the iPhone 6, 6s, 7, and whatever's next to follow suit.

To be distraught about no "major update after THREE years" means you haven't been paying attention.

The iPhone 5 was a very different design from the 4. The 4 was all glass and stainless edges. The 5 was aluminum, glass, stainless edges, chamfered edges. Thats hardly minor from a visual standpoint. All Apple did from the 6 to the 7 was remove the GOD AWFUL, OUT OF PLACE antenna lines and call it a day. How you can say the 4 to the 5 was a 'minor' design change is a bit startling after the 6/7 NON-changes.

 

[Macinva]

this company does have a lot of courage these days

I'm glad they do because I sure don't. I unloaded my AAPL as I don't have warm and fuzzies over their direction.

 

[Traverse]

I'll probably stick with my SE then. Looking forward to some screen tech enhancements and wireless charging. Can't complain much about my SE though.

 

[DTphonehome]

I suppose I could see this being true if there is a "Limited edition" top-of-the-line new iPhone that has the OLED screen, wireless charging, glass case that everyone is talking about. It's possible that that model could be so hard/expensive to produce (see: rumors of screen shortages, manufacturing difficulty) that Apple would want to have another tried-and-true, mass produceable model for the bulk of sales. This would allow them to price the all new model at a high price point, but still retain buyers with a more moderately priced rehash of the current iPhone 7. As an Apple fan, I don't approve of this strategy, as I would prefer to see them push the envelope of what is possible on each iteration, but it would make business sense.

 

[spinedoc77]

Apple just realized it wouldn't be able to fleece consumers with the "S" model if they jumped to the iPhone 8, so they are getting the best of both worlds. I'll be curious to see how a primitive looking 7s compares to the iPhone 8 side by side. The comparison from consumers and the media likely won't be pretty, especially with all the bad press about Apple being complacent.

But it's still kind of silly to get upset at a rumor of a rumor 9 months before release. I'll wait and see what happens, but regardless it won't affect me since I'm first in line for an iPhone 8.

 

[Leonard1818]

How is the 7 an "evolution" of the 6 design if they didn't change anything. The change from the iPhone 4 design to the iPhone 5 design was completely different metals used, removal of the glass back and completely different screen ratio and size. The change between the iPhone 6 to the 7 was.... a remove headphone jack (hurray?)

How is it an "evolution" of the 6? Well... it's basically the same with very minor differences. Here's the google definition of "evolution": "the gradual development of something, especially from a simple to a more complex form". That's really what Apple does for these jumps like the 4>5 and 6>7, take something that already exists, change some minor things on it to make it "better" (note the quotes).

So yes, your example of removing the headphone jack is a good example of the "evolutionary" design. It's the same as the 6, but a bit different (certainly more complex for us wired headphone users). Another example would be moving the antenna bands. Again, the same as before, but a little different.

There's already plenty of facts that show Apple isn't keeping up with new tech and designs.

Yet here you are....

Do you have any links to these "facts" that show Apple lagging behind new technology and design?

Because as an outside observer, I think that's been Apple's M.O. for a while now. They not first to market with a LOT of new features... They've always taken the approach of holding it back (either for refinement or just as an incremental update for their next iteration).

How is this surprising?

 

[fortheus]

Ferarri red. The unapologetic red match with the most advanced iPhone ever created.

 

[shk718]

Literally the opposite of what jobs would have done. I hate this Apple.

so you're saying that all the color variants of the iPod and iMac that Apple released during Job's tenure didn't actually happen???