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I do, but I'm afraid that's not the other way around. I invested in Apple for pure innovation but not for Cook's stupid hobby's, Ive's nonnovation and Cue's truckloads of rappers, rasta's and maladjusted headphone freaks. Axe them all and get lean and mean again. I will not offer them that relaxation of diverting to Samsung but get them by their balls until they obey and beg for forgiveness. There is just too much on stake.

Go invest elsewhere.
 
The bottom line of why I got an 8+: I wanted the faster processor and other new features but did not want to have to hassle with FaceID or the inevitable screen burn-in a switch to OLED displays will bring.
 
.....I don't get 8 existence at all if 7 is still being sold.
Well the 8/8+ are the current top models, however with the 6S/6S+ and 7/7+ still in the mix also, in addition to the SE and the coming X, there's a couple too many models there, imho. What's that word again?... Oh yeah, starts with fragment, ends with ...ation.

It would make some sense to keep either the 6S/6S+ or the 7/7+ as entry-level larger screen alternatives to the 8/8+, but I'm having a hard time figuring out why Apple has (so far) chosen to keep all of them in the line-up.
 
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Of course they’re copying Microsoft. Why would they name a ten year anniversary phone X.

Because switching to Roman Numeral for OS X (the next after OS 9) signified a leap into a new generation, and iPhone X is a deliberate callback to that? I've interpreted it that way, at least. Nothing to do with Microsoft at all.
 
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Well the 8/8+ are the current top models, however with the 6S/6S+ and 7/7+ still in the mix also, in addition to the SE and the coming X, there's a couple too many models there, imho. What's that word again?... Oh yeah, starts with fragment, ends with ...ation.

It would make some sense to keep either the 6S/6S+ or the 7/7+ as entry-level larger screen alternatives to the 8/8+, but I'm having a hard time figuring out why Apple has (so far) chosen to keep all of them in the line-up.

That is an excellent point. Apple now has THREE phones that look exactly the same, regular and large sizes. ALL look outdated compared to many new phones on the market, or the X. I'd think it's niche buyer that wants to pay almost $1k for pure performance potential down the lane. It's funny that we are even talking about it nowadays, as Apple was always the one "not about the specs." Now the only selling point of 8 family ARE the specs.
 
That can’t be right. Are you talking about a fully amortized phone? It’s much, much less in the US. But my point is addressing postersassumption about reduced demand because of price. It’s psychologically mitigated by upgrade and payment plans.

To a point. People still have to factor in that monthly cost. £35 for the older iPhones was fine, £50 a month for the 6 seemed excessive. £75 a month for the X is getting a little bit overboard.

The psychology says the closer it gets to 3 figures the more people will be put off.
 
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