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I wonder how they want to justify this high price? I mean seriously, we have 2017 and smartphones are nothing special anymore.

What can the iPhone 8 do, that justifies 400 dollars price jump compared to a 7s?

I highly doubt they gonna find enough buyers for this model to make it become a success.
Cmon

Of course they will. This is will be the biggest selling iPhone ever.
 
Maybe it will happen one day. And when the day comes that I finally decide that Apple products cost too much, then I simply won't buy them.
I already think they are too expensive, especially where I live. I haven't totally stopped buying them, I just don't upgrade as often.

My iPhone 6 is due an upgrade but I don't think I can justify spending £1000 on a phone. I just hope they don't make the 7S (or whatever they call it) too underwhelming in an attempt to make the 8 / Edition look loads better.
 
I already think they are too expensive, especially where I live. I haven't totally stopped buying them, I just don't upgrade as often.

My iPhone 6 is due an upgrade but I don't think I can justify spending £1000 on a phone. I just hope they don't make the 7S (or whatever they call it) too underwhelming in an attempt to make the 8 / Edition look loads better.

I think the 7s will get a $100 price cut, which should make it an attractive alternative if you aren't willing to pay so much for the iPhone 8. It should still make for a solid upgrade either way.
 
Are you really saying that a 1000$ phone is cheaper than food and cinema tickets?

Hello?

...

Well yes, the iPhone can be cheaper than those things.
I'll give you a quick example. We usually bake pizza, we make the dough, we make our own tomato sausage, so we just have to buy cheese and some other toppings but it basically cost us less than $5 to feed the family.
In summer it is too hot, we don't want to have our oven on for more than an hour, so we buy pizza once a week and it costs about $20 more, just for a couple of months.
Imagine I didn't bake my pizza, $20 for 50 weeks makes about $1000 a year, just for pizza.
And what about coffee? I know drink coffee only once, during breakfast at home. Having breakfast at a bar would cost me about $4 each day, so about $1000 every year. Many people do that, they even smoke and cigarettes cost a lot of money (and are bad for their health too).
If you keep you iPhone for 2 years it costs about $500 a year, that's $10 per week and you can still make some money out of it.
Going out for dinner or to the cinema costs way more than that.
I take public transit to work, and sold my second car some years ago so we have only one car for the family.
Insurance, taxes, fuel and maintenance for the car cost way more than $10 per week.

Having said that $1000 for an iPhone is really too much for me, and I'm not happy to buy it outright.
 
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Yeah, on the white phone it's especially ugly.

It's like the designers were given some arbitrary requirement that the bezel must be no more than a few millimeters all round. So this carbuncle is the stylistic contortion they settled on in order to address the engineering realities while still meeting a nonsensical requirement that adds negligible functionality to the product.
Instead of the weird, invasive protrusion at the top of the phone screen, it could have been a solid band instead? I guess that would have made too much sense, but hey, what do I know. Like they say in Cupertino, "think different".
 
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Since I can't quote all 10 of you who said the same thing, I'll just respond to this one. As someone still grandfathered into an unlimited data plan, I most certainly am not paying the same as I was with subsidized pricing. I'm now paying subsidized plan pricing AND phone financing charges. If you think eliminating phone subsidies was some generous attempt by ATT and Verizon to "simplify" your bill or save you money, you have a false impression of said companies and American capitalism in general.

Yeah, I have heard people saying this when they first started talking about getting rid of subsidies. I cant speak to others plans but as far as mine goes........prior to getting a new Iphone for $200 and a two year commitment I was paying $180 for 4 phones on Att. After getting an Iphone, my sister getting a Iphone and my wife getting a Iphone, our bill was..................$180.
So not sure where people got this idea from as neither I or anyone I know had their bill change after getting a subsidized Iphone.
 
Are you really saying that a 1000$ phone is cheaper than food and cinema tickets?

Hello?

...
Over a period spanning atleast a year, absolutely, which is the average time I tend keep a phone before upgrading.
 
Well yes, the iPhone can be cheaper than those things.
I'll give you a quick example. We usually bake pizza, we make the dough, we make our own tomato sausage, so we just have to buy cheese and some other toppings but it basically cost us less than $5 to feed the family.
In summer it is too hot, we don't want to have our oven on for more than an hour, so we buy pizza once a week and it costs about $20 more, just for a couple of months.
Imagine I didn't bake my pizza, $20 for 50 weeks makes about $1000 a year, just for pizza.
And what about coffee? I know drink coffee only once, during breakfast at home. Having breakfast at a bar would cost me about $4 each day, so about $1000 every year. Many people do that, they even smoke and cigarettes cost a lot of money (and are bad for their health too).
If you keep you iPhone for 2 years it costs about $500 a year, that's $10 per week and you can still make some money out of it.
Going out for dinner or to the cinema costs way more than that.
I take public transit to work, and sold my second car some years ago so we have only one car for the family.
Insurance, taxes, fuel and maintenance for the car cost way more than $10 per week.

Having said that $1000 for an iPhone is really too much for me, and I'm not happy to buy it outright.
Over a period spanning atleast a year, absolutely, which is the average time I tend keep a phone before upgrading.
But food is a basic necessity, therefore it doesn't matter if you spend 1000$ on coffee or pizza or whatever.

A 1000$ phone is NOT a necessity, it's a luxury. You could perfectly live with a 500$ phone, which I still think is a lot.

You need to differentiate between something that is really vital, like food, from something that is not, like a premium phone. There is no need for a 1000$ phone. You've got phones for 200$ with FHD screens, quick charge, fingerprint scanner, USB-C, 3GB RAM, microSD, good battery, good enough camera, etc.

Apple probably puts the price of the iPhone 500/600$ more expensive that it cost them to build, and that is infuriating.
 
But food is a basic necessity, therefore it doesn't matter if you spend 1000$ on coffee or pizza or whatever.

A 1000$ phone is NOT a necessity, it's a luxury. You could perfectly live with a 500$ phone, which I still think is a lot.

You need to differentiate between something that is really vital, like food, from something that is not, like a premium phone. There is no need for a 1000$ phone. You've got phones for 200$ with FHD screens, quick charge, fingerprint scanner, USB-C, 3GB RAM, microSD, good battery, good enough camera, etc.

Apple probably puts the price of the iPhone 500/600$ more expensive that it cost them to build, and that is infuriating.
I would argue that neither coffee nor pizza are necessities, although I’m hooked on both. But that’s distracting from the point I’m trying to make, that there are many other things which I decide to spend money on that aren’t working out at same high value for money over a long period of time.
 
Personally, I am so happy to have been blessed to live in a time and place on this earth where the biggest thing I have to complain about is potholes on my drive to work and the price of the new iPhone.

Me too.
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This only works if you think Apple reads and takes advice from MacRumors.
If you wish Apple 'to get their act together', wouldn't it be better to just write directly to Apple?

I don't think venting on a board that Apple doesn't own, likely doesn't read or take advice from will do much good, especially if you don't even use Apple products, will be productive or achieve your desire result you stated above.

.

The only way any of us could influence Apple is by buying the company. ;)
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Clearly Apple doesn't agree with you and they will keep heading in the direction they intend to go. It still doesn't answer my question of why you come here to bash Apple products. If your "eyes have been opened" and you are using products that are better than Apples shouldn't you be happy that you were fortunate enough to discover that there are products that better suit your needs than Apples "higher priced" inferior products?

Like I stated earlier, I think Android and Windows are vastly inferior products to Apple's. That's why I purchase Apple products. If Apple products fulfill my technology needs why would I care if Android or Windows products don't? Even more so, why would I go to an Android or Windows enthusiasts forum to bash their products when I already have what I feel to be a superior product by way of Apple.

And seriously, the headphone jack argument still? Not one time have I wished my 7 Plus still had a headphone jack. I purchased Airpods and not only did they negate having a headphone jack, it's a vastly better experience than having wires getting caught on stuff all the time. Apple isn't going to keep a headphone jack for the few that still want it when the majority could care less.

Yep, love the headphone jack. won't buy a phone without one.

The only reason I really come on here is to whinge about the headphone jack.
 
Yep, love the headphone jack. won't buy a phone without one.

The only reason I really come on here is to whinge about the headphone jack.

One day you will buy a cell phone without a headphone jack. Either that, or you will show all of society and you'll never buy a cell phone again.

That'll show'em. :D
 
But food is a basic necessity, therefore it doesn't matter if you spend 1000$ on coffee or pizza or whatever.

A 1000$ phone is NOT a necessity, it's a luxury. You could perfectly live with a 500$ phone, which I still think is a lot.

You need to differentiate between something that is really vital, like food, from something that is not, like a premium phone. There is no need for a 1000$ phone. You've got phones for 200$ with FHD screens, quick charge, fingerprint scanner, USB-C, 3GB RAM, microSD, good battery, good enough camera, etc.

Apple probably puts the price of the iPhone 500/600$ more expensive that it cost them to build, and that is infuriating.

Of course food is something you need to survive, but you can eat at home and spend a few bucks or go to a restaurant and spend a lot more, that'a a luxury too.
Maybe the right comparison is clothes, you can buy a fancy pare of shoes for $200 but you can find some good alternatives that are a lot cheaper.
And you are right, I don't need a $1000 iPhone, or maybe the right sentence is I don't need to buy every year, or every other year, a $1000 phone. I can buy something cheaper, or I can use my iPhone for 3/4 years so it costs me about $300 a year, which is fine.
And that's what I'm going to do if they continue to raise prices. I have a 6s, so normally I'd go for the 7s but I may very well wait another year and move to a 3 years upgrade cycle.
Macs are really pricey these days, and I'm still using my 2012 MBA, I'll probably change it in 2018 after 6 years, so again about $300 a year of cost, something I find acceptable.
 
But food is a basic necessity, therefore it doesn't matter if you spend 1000$ on coffee or pizza or whatever.

A 1000$ phone is NOT a necessity, it's a luxury. You could perfectly live with a 500$ phone, which I still think is a lot.

You need to differentiate between something that is really vital, like food, from something that is not, like a premium phone. There is no need for a 1000$ phone. You've got phones for 200$ with FHD screens, quick charge, fingerprint scanner, USB-C, 3GB RAM, microSD, good battery, good enough camera, etc.

Apple probably puts the price of the iPhone 500/600$ more expensive that it cost them to build, and that is infuriating.

Its a necessity yet most people don't just buy whole bread and peanut butter and live off that.
That's just about the cheapest way to live calory/nutrient wise.

So, basically you built a straw man argument.

Even above that minimum level,
most people buy much of their food in far from financially optimal ways for just survival : fast-food, etc.

Most of the way people people eat food is not about survival at all.

Survival means spending maybe $3000-$4000 a year on food a year per person.
For people spending that kind of money, no smart phone on earth makes sense.

For everyone that's far removed from that limit, they decide how much importance they put on spending money on food or something else.

They may decide they prefer a fantastic phone and otherwise get by with the minimum of everything else, or more likely they eat in a very sub-optimal ad-hoc way and wind up have not much money to spend on anything but a not so great phone.

In Apple's target market, basic needs lets face it have been met. Those people mostly are living modern connected lives and for those people having the tool do so is a necessity.

The necessity is not level 1 (eating, breathing, shelter), but one higher in the maslow pyramid depending on what that person's live actually is.

We're not just eating-sleeping-pooping machines, necessity in most cases, in north America, what we require to live full lives goes beyond basic survival.

The answer would undoubtably be difference in war torn Congo or other horrible places; but that's like a non sequitur. Context does matter.
 
Will you be ready to pay a 1000$ for it, though? It would be nice if people could just say, “Hey, Apple, this time you are really pushing it!” and vote with their wallets, as they did with the original iPhone, resulting in a significant price drop?
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Not paying this for a phone, ever!

That’s the big question. I am not sure yet. But no matter the price I won’t buy another iPhone that looks like the iPhone 6.
 
So you consider "off the rack" clothes to have a more "premium feel" than "made to measure" individually tailored clothes?
The current iPhone line up is not tailoring a phone to my needs. It's just giving me Small, Medium, Large options. That's "off the rack". All or nothing is premium. Making a product that certain people can't afford, makes it premium.
 
At this rate, I have to now consider whether I want a new iPhone or a new Watch.

If the watch upgrade isn’t great, I’ll opt for Watch 2 or yet another Watch 1 or just get my screen fixed.... I like the watch but it hasn’t changed my life drastically.
 
I think the 7s will get a $100 price cut, which should make it an attractive alternative if you aren't willing to pay so much for the iPhone 8. It should still make for a solid upgrade either way.

I'd like a price cut, but I'm afraid is not going to happen.
And they only recently moved to 32GB as basic storage, so I don't think they'll double it this year. I'd like that, so the basic tier would be good for me, but I think 64GB will be exclusive to the premium model
 
I wonder how they want to justify this high price? I mean seriously, we have 2017 and smartphones are nothing special anymore.

What can the iPhone 8 do, that justifies 400 dollars price jump compared to a 7s?

I highly doubt they gonna find enough buyers for this model to make it become a success.

From what I understand is that they don't want to find too many as supply is limited. A balance between supply and demand through pricing.
 
I'd like a price cut, but I'm afraid is not going to happen.
And they only recently moved to 32GB as basic storage, so I don't think they'll double it this year. I'd like that, so the basic tier would be good for me, but I think 64GB will be exclusive to the premium model

It makes sense to match the iPad Pro in terms of storage capacity. For people like myself, my iPad and iPhone are extensions of each other, with similar apps and content stored on them. So having say, a 64gb iPhone and a 128 gb iPad would be quite annoying to manage.
 
Ah the old Tim Cook trick of raising the prices of any category struggling for growth.

It will be introduced as a premium model this year but I would bet any money you like that going forward this will be the standard SKU and almost certainly won't see the price drop to put it on par with the 7/7s pricing thus having raised the cost (and ASP) of the phone.

No way they are going to on continue to sell the 7s/7s plus with three year old design language and this OLED model over the longer term.

Will have to wait and see the UK pricing, if it even approaches £1000 it had better extremely impressive. OLED displays and better screen to body ratio is simply bringing the phone in line with the competition and giving it a modern design it doesn't warrant a huge premium over other flagships.
 
One day you will buy a cell phone without a headphone jack. Either that, or you will show all of society and you'll never buy a cell phone again.

That'll show'em. :D

Nope you are completely wrong. I will NEVER buy a cell phone without a headphone jack. I may buy a mobile phone without a headphone jack though. ;)
 
It makes sense to match the iPad Pro in terms of storage capacity. For people like myself, my iPad and iPhone are extensions of each other, with similar apps and content stored on them. So having say, a 64gb iPhone and a 128 gb iPad would be quite annoying to manage.

It makes sense on the "pro" model as I said, but I'm skeptical about the 7s and 7s+ getting the same storage at a lower price
64GB are more than enough for a lot of users, so they'd sell less mid tier of the 7s in favour of the basic model and they are too greedy to miss the opportunity to squeeze $100 more for the mid tier.
 
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